Ce diaporama a bien été signalé.
Le téléchargement de votre SlideShare est en cours. ×

Filter Bubble.pptx

Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Chargement dans…3
×

Consultez-les par la suite

1 sur 25 Publicité
Publicité

Plus De Contenu Connexe

Plus récents (20)

Publicité

Filter Bubble.pptx

  1. 1. F I LT E R B U B B L E I N P O L I T I C S - E X P L A I N E D F O R T W O L E A D I N G P O L I T I C I A N S ( W O R L D W I D E ) By Atharv Raut (7022660) Hrishikesh Rajiwade (7023184) Prof. Maria Krüger-Basener 1 Communication & Culture | Atharv, Hrishikesh 7/4/2022
  2. 2. Content 1. Filter bubble introduction 2. Examples 3. Workings 4. Tests 5. Filter bubble in politics – Donald Trump & Narendra Modi 6. Pros & Cons 7. How to get out of Filter Bubble? 8. Conclusion 9. References Communication & Culture | Atharv, Hrishikesh 2 7/4/2022
  3. 3. What Is A Filter Bubble? A filter bubble is an algorithmic bias that skews or limits the information an individual user sees on the internet. “Your filter bubble is this unique, personal universe of information created just for you by this array of personalizing filters”- Eli Pariser This Photo by Unknown author is licensed under CC BY-SA. 3 Communication & Culture | Atharv, Hrishikesh 7/4/2022
  4. 4. The Filter Bubble What is the internet hiding from you Filter bubble tend to personalize feed using technology to adapt individual differences Personalization of web sites is based on interests, social categorization, and circumstance. Personalized Feed 4 Communication & Culture | Atharv, Hrishikesh 7/4/2022
  5. 5. Results are Tailored to who you are ? 5 Communication & Culture | Atharv, Hrishikesh https://www.dailycal.org/2019/02/04/9-trends-from-2009-that-wed-like-to-see-come-back-in-2019/tag-my-pals/ 7/4/2022
  6. 6. Examples • Personalized search results from Google. • Personalized news on Facebook. • Personalized ads on our social media. 6 Communication & Culture | Atharv, Hrishikesh https://blick-heben.com/2011/10/03/personalisierung-des-webs-the-filter- bubble/ 7/4/2022
  7. 7. Google Took the concept of Personalization and applied to whole Internet. By 2008 Google has several patents for Personalization algorithms. 7 Communication & Culture | Atharv, Hrishikesh 7/4/2022
  8. 8. Facebook In USA, Facebook is playing key electoral battlegrounds Around 60% of its users are unaware of filtering algorithms which present them with only one point of view. This affects the voting public and might be influencing the results of elections. 8 Communication & Culture | Atharv, Hrishikesh 7/4/2022
  9. 9. Offline Media • Segregation of the internet is actually lower than traditional offline media. • Interactions that have outside of social media like in families, schools, and other communities. This Photo by Unknown author is licensed under CC BY-NC. 9 Communication & Culture | Atharv, Hrishikesh 7/4/2022
  10. 10. Communication & Culture | Atharv, Hrishikesh 10 How do they work ? 7/4/2022 https://www.youtube.com/watch?v=3PR9e5AXgMQ&ab_channel=RobertHardy
  11. 11. AM I IN A FILTER BUBBLE OR NOT? Answer the questions in the flowchart hand- out, follow the path and see whether you are in a Filter Bubble or not. 11 Communication & Culture | Atharv, Hrishikesh 7/4/2022
  12. 12. Filter Bubble in politics Mr. Donald Trump Former President of USA Mr. Narendra Modi Prime Minister of India 12 Communication & Culture | Atharv, Hrishikesh https://www.gettyimages.de/fotos/modi- 7/4/2022
  13. 13. Why do politicians use Filter Bubble? Politicians use Filter bubble to increase their winning chances in elections by:- 1. Implementing agenda 2. Altering beliefs of people 3. Soft influencing 4. Advertisement/Marketing manifesto 5. Isolating from opposing views 13 Communication & Culture | Atharv, Hrishikesh 7/4/2022 https://medium.com/social-media-writings/how-living-in-a-filter-bubble-fuels-political-polarisation-bcbfbcf4b55
  14. 14. Donald Trump + Filter Bubble • Donald Trump's victory was comparable to crossing the street in a crosswalk and being struck by a delivery guy going the opposite way down a one-way street. • Google-Facebook continues to win over content, audience, and the advertising market. • Trumpism has proved to be a commodity in high demand. • Powerful enough to change the outcome of an American election. Communication & Culture | Atharv, Hrishikesh 14 This Photo by Unknown author is licensed under CC BY-SA. Trump Filter Bubble 7/4/2022
  15. 15. Communication & Culture | Atharv, Hrishikesh 15 Filter Bubble Fake News Mindset Manipulation Soft Programming Image building How Filter Bubble helped trump? Trump Filter Bubble 7/4/2022 https://www.seekpng.com/ipng/u2q8a9a9q8u2a9u2_donald-trump-png-image-donald-j-trump-transparent/
  16. 16. How Trump used it for Election campaign ? • Trumps hyper-active social media formed a novel relationship with his fans. • Pro-Trump pages and adverts may readily manipulate the idea of "shareability," resulting in incredibly fine-tuned patterns tailored to target voters in specific locations with the most possible influence. • American authorities have also concluded “with high confidence” that Russian agents worked to help Donald Trump defeat Hillary Clinton. Communication & Culture | Atharv, Hrishikesh 16 Trump Filter Bubble 7/4/2022
  17. 17. Communication & Culture | Atharv, Hrishikesh 17 http://images.huffingtonpost.com/2016-11-10-1478778339-7798685-GAMgraph1.jpg 7/4/2022
  18. 18. Narendra Modi + Filter Bubble • Bharatiy Janata Party's and Narendra Modi's pro nationalist image. • By using his common man image BJP attracted most of the youngsters with the help of social media platforms. • Modi's frenzied social media activity created a new kind of connection with his supporters. • BJP used special IT teams to promote their ideology and agenda through electronic media and non-electronic media. • Party used a two-pronged approach to social media: increase its online presence while also helping in its offline activities. Communication & Culture | Atharv, Hrishikesh 18 Social Media Played Big Role in India’s Election This Photo by Unknown author is licensed under CC BY-SA-NC. 7/4/2022
  19. 19. How Modi won election of world's largest democracy ? • Mobilizing and Setting the Narrative. • Messaging and Misinformation. • Humongous promotion for people who follows same ideology to make them concrete followers. • Only in the liberal filter bubble has Rahul “improved” and left behind his fool image. • One chapter says Rahul doesn’t know how to speak, Rahul says he can turn potatoes into gold. Communication & Culture | Atharv, Hrishikesh 19 How the BJP Used Technology to Secure Modi's Second Win 7/4/2022
  20. 20. Communication & Culture | Atharv, Hrishikesh 20 Inside Facebook and BJP’s world of ghost advertisers 7/4/2022
  21. 21. Pros of Filter Bubble • Personalization of feed sort out things which user like and don't like. • More engagement of consumer. • Advertisers can show personalized products. • Filter bubble are cozy. Communication & Culture | Atharv, Hrishikesh 21 This Photo by Unknown author is licensed under CC BY-NC-ND. Pros & cons filter bubble 7/4/2022
  22. 22. Cons of Filter Bubble • Users become separated from other viewpoints. • Effectively isolating them in their own cultural or ideological bubbles. • Can't see other important information. • Harder to find other people results. • Gets clouded from one person's perspective. • Isolation from information that disagrees with their viewpoints. Communication & Culture | Atharv, Hrishikesh 22 This Photo by Unknown author is licensed under CC BY-SA. Pros & cons filter bubble 7/4/2022
  23. 23. What can we do to limit or stop filter bubbles? • Use ad-blocking browser extensions. • Read news sites and blogs that provide a wide range of perspectives. • "Subscribe" to more than one news source. • Understand where your news sources show up on media bias charts. • Find balance with "centered" journalism. • Use incognito browsing, delete search history and stay logged out if possible. • Delete or block browser cookies. • Educate yourself about filter bubbles, internet tracking, and security. • Consider buying access to a VPN: Virtual Private Network. Communication & Culture | Atharv, Hrishikesh 23 Pros & cons filter bubble 7/4/2022
  24. 24. Conclusion The filter bubble influences the way the public find political information online. The algorithms that support us in finding relevant information quickly can also bring us closer to a gravitational black hole of information, which subsequently can lead us to make decisions about politics or politicians. This problem will not go away by itself. Hopefully, through the Knowledge Landscapes network, we will gain an even better understanding of the way the public use online resources for understanding and deciding their political preferences. 24 Communication & Culture | Atharv, Hrishikesh 7/4/2022
  25. 25. References • https://en.wikipedia.org/wiki/Filter_bubble • https://blick-heben.com/2011/10/03/personalisierung-des-webs-the-filter-bubble/ • https://www.researchgate.net/publication/333001345_%27Trump_Bump%27_and_%27Trump_Filter _Bubble%27_How_the_Media%27s_Obsession_with_Trump_May_Encourage_the_Russian_Propa ganda_Machine • https://btc.ctc.libguides.com/c.php?g=970682&p=7015144 • https://www.wired.com/2016/11/filter-bubble-destroying-democracy/ • https://medium.com/social-media-writings/how-living-in-a-filter-bubble-fuels-political-polarisation- bcbfbcf4b55 • https://www.science.org/content/article/facebook-keeping-you-political-bubble • https://www.voanews.com/a/social-media-emerges-as-a-key-tool-in-indias-election/1931238.html • https://www.cigionline.org/articles/how-bjp-used-technology-secure-modis-second-win/ Communication & Culture | Atharv, Hrishikesh 25 7/4/2022

×