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+#mobilehangout @litmusapp @hubspot
What you didn’t know
about mobile email
!
+
10%
20%
30%
40%
50%
60%
70%
Jan-11
M
ar-11
M
ay-11
Jul-11
Sep-11
N
ov-11
Jan-12
M
ar-12
M
ay-12
Jul-12
Sep-12
N
ov-12
Ja...
+
0 25 50 75 100
Delete	it
Unsubscribe
View	on	computer
Don't	know
Read	anyway
80.3%
30.2%
13.5%
3.8%
6.3%
What do you do ...
+
!
#mobilehangout @litmusapp @hubspot
Know your audience
70%+ open on mobile < 15% open on mobile
+
!
#mobilehangout @litmusapp @hubspot
Optimize the mobile inbox
~25 characters
~35 characters
~85 characters
+
!
#mobilehangout @litmusapp @hubspot
Preview text
optimization guide >>> bit.ly/preview-text
+
!
#mobilehangout @litmusapp @hubspot
Banish blue links!
Auto-linking makes some text unreadable
◉ Phone calls
◉ Track pa...
+
!
#mobilehangout @litmusapp @hubspot
Prevent navigation woes
iOS resizes
any text below 13px
+
!
#mobilehangout @litmusapp @hubspot
Bigger is better
◉ Body copy: 16px+
◉ Headlines: 22px+
◉ Buttons: 44px by 44px
◉ Wh...
+
!
#mobilehangout @litmusapp @hubspot
Understand mobile approaches
◉ Mobile aware
◉ Traditional
◉ Hybrid/Spongy
+
Gmail does not
support traditional
responsive email
templates
Inbox by Gmail iOS Mail
#mobilehangout @litmusapp @hubspot
+
!
#mobilehangout @litmusapp @hubspot
Utilize free resources
Community Template Gallery
litmus.com/community/templates
Li...
Plain Text vs. HTML
Plain Text vs. HTML
Above the Fold
Above the Fold 👍
Above the Fold 👎
Enticing ExplainingEntertaining
GIFS in Email
BONUS: Emoji Subject Lines
Learn about mobile email from the experts [LIVE Hangout - July 12]
Email marketing on mobile ju...
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10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot

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Learn how to use email more effectively with 10 new tips you didn't already know about optimizing email for mobile.

Publié dans : Marketing
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10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot

  1. 1. +#mobilehangout @litmusapp @hubspot What you didn’t know about mobile email !
  2. 2. + 10% 20% 30% 40% 50% 60% 70% Jan-11 M ar-11 M ay-11 Jul-11 Sep-11 N ov-11 Jan-12 M ar-12 M ay-12 Jul-12 Sep-12 N ov-12 Jan-13 M ar-13 M ay-13 Jul-13 Sep-13 N ov-13 Jan-14 M ar-14 M ay-14 Jul-14 Sep-14 N ov-14 Jan-15 M ar-15 M ay-15 Jul-15 Sep-15 N ov-15 Jan-16 M ar-16 Mobile Source: Litmus Email Analytics Growth in mobile email opens: 2011-2016 8% 56% +600%
  3. 3. + 0 25 50 75 100 Delete it Unsubscribe View on computer Don't know Read anyway 80.3% 30.2% 13.5% 3.8% 6.3% What do you do if you get a mobile email that looks bad? Source: BlueHornet study: Consumer Views of Email Marketing
  4. 4. + ! #mobilehangout @litmusapp @hubspot Know your audience 70%+ open on mobile < 15% open on mobile
  5. 5. + ! #mobilehangout @litmusapp @hubspot Optimize the mobile inbox ~25 characters ~35 characters ~85 characters
  6. 6. + ! #mobilehangout @litmusapp @hubspot Preview text optimization guide >>> bit.ly/preview-text
  7. 7. + ! #mobilehangout @litmusapp @hubspot Banish blue links! Auto-linking makes some text unreadable ◉ Phone calls ◉ Track packages ◉ Find addresses ◉ Create events ◉ Affects emails in iOS (iPhone/iPad) remove them >>> bit.ly/ios-blue-links
  8. 8. + ! #mobilehangout @litmusapp @hubspot Prevent navigation woes iOS resizes any text below 13px
  9. 9. + ! #mobilehangout @litmusapp @hubspot Bigger is better ◉ Body copy: 16px+ ◉ Headlines: 22px+ ◉ Buttons: 44px by 44px ◉ White space: 40px+ ◉ Tappable touch targets
  10. 10. + ! #mobilehangout @litmusapp @hubspot Understand mobile approaches ◉ Mobile aware ◉ Traditional ◉ Hybrid/Spongy
  11. 11. + Gmail does not support traditional responsive email templates Inbox by Gmail iOS Mail #mobilehangout @litmusapp @hubspot
  12. 12. + ! #mobilehangout @litmusapp @hubspot Utilize free resources Community Template Gallery litmus.com/community/templates Litmus Slate Templates bit.ly/slate-templates
  13. 13. Plain Text vs. HTML
  14. 14. Plain Text vs. HTML
  15. 15. Above the Fold
  16. 16. Above the Fold 👍
  17. 17. Above the Fold 👎
  18. 18. Enticing ExplainingEntertaining GIFS in Email
  19. 19. BONUS: Emoji Subject Lines Learn about mobile email from the experts [LIVE Hangout - July 12] Email marketing on mobile just got easier 📱 ➡ 📈 vs.

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