101 Marketing Quotes @HubSpotTWEET EBOOK!

If you wait untilthere is
anothercase studyin yourindustry,you will betoo late.SETH GODINKEYNOTE SPEAKERAUTHOR OF PERMISSION MARKETING TWEET EBOOK!

People share, read andgenerally engage
more withany type of content whenit‟s surfaced through friends& people they know and trust. MALORIE LUCICH FACEBOOK SPOKESPERSON

No matter what,the very first
piece ofsocial media real estateI‟d start with is a blog.CHRIS BROGANKEYNOTE SPEAKERFOUNDER, NEW MARKETING LABS

Instead ofone-way interruption,Web marketingis about
deliveringuseful contentat just the precisemoment thata buyer needs it.DAVID MEERMAN SCOTTMARKETING STRATEGISTAUTHOR OF THE NEW RULES OF MARKETING AND PR

Increasingly, the massmarketing is turning
intoa mass of niches.CHRIS ANDERSONAUTHOR OF THE LONG TAIL

Remarkable socialmedia content andgreat sales
copy arepretty much the same—plain spoken wordsdesigned to focuson the needsof the reader, listener,or viewer.BRIAN CLARKFOUNDER, COPYBLOGGER

The next time you heara
social media myth, question it.Ask for the proof,and ask out loud.DAN ZARRELLASOCIAL MEDIA SCIENTISTHUBSPOT

Bring the best of your
authenticself to every opportunity. JOHN JANTSCH AUTHOR OF DUCT TAPE MARKETING

There are no magic wands,no
hidden tricks,and no secret handshakesthat can bring youimmediate success,but with time, energy,and determinationyou can get there.DARREN ROWSEFOUNDER, PROBLOGGER Image Credit: Hryck

Your culture is your brand.
TONY HSIEH CEO, ZAPPOS.COM TWEET EBOOK!

Focus on thecore problemyour businesssolves
& put outlots of content& enthusiasm,& ideas about howto solve that problem.LAURA FITTONFOUNDER, ONEFORTY.COM

You can‟t just askcustomers whatthey
want andthen try to givethat to them.By the time you get itbuilt, they‟ll wantsomething new.STEVE JOBSCEO, APPLE

The biggest mistake we see
companies make when they first hit Twitter is to think about it as a channel to push out information.TIM O‟REILLY & SARAH MILSTEINCO-AUTHORS OF THE TWITTER BOOK

TWEET QUOTE! Clarity trumps persuasion.
DR. FLINT MCGLAUGHLIN DIRECTOR, MECLABS

Don’t be afraid to getcreative
and experimentwith your marketing.MIKE VOLPECHIEF MARKETING OFFICERHUBSPOT

You need the kind ofobjectivity
that makesyou forget everythingyou‟ve heard,clear the table,and do a factual studylike a scientist would.STEVE WOZNIAKCO-FOUNDER, APPLE

…the Internethas turned whatused to
be acontrolled, one-way messageinto a real-timedialogue withmillions.DANIELLE SACKSWRITER, FAST COMPANY

In today‟sinformation ageof Marketing andWeb
2.0, acompany‟swebsite is thekey to theirentire business.MARCUS SHERIDANAUTHOR OF THE SALES LION BLOGMARKETING SPEAKER

The way you can understandall
of the social mediais as the creation ofa new kind of public space. DANAH BOYD SOCIAL MEDIA RESEARCHER MICROSOFT

DWhat makes content engaging isrelevancy.
You need to connectthe contact information with thecontent information. GAIL GOODMAN PRESIDENT & CEO CONSTANT CONTACT

Give them quality.Thats the best
kind of advertising. MILTON HERSHEY FOUNDER THE HERSHEY CHOCOLATE COMPANY

More contact means more sharing
ofinformation, gossiping, exchanging,engaging—in short, more word of mouth.GARY VAYNERCHUKAUTHOR OF THE THANK YOU ECONOMY

For corporate marketers,podcasting is low-hanging
fruit. PAUL GILLIN AUTHOR OF THE NEW INFLUENCERS

Institutions thatonce had to gothrough
mediato deliverinformationare nowthemselvesmedia.ANDREW NACHISONFOUNDER, WE MEDIAImage Credit: chris.corwin

Before you create any more
“great content,” figure out how you are going to market it first. JOE PULIZZI & NEWT BARRETT AUTHORS OF GET CONTENT GET CUSTOMERSImage Credit:cadfael1979

If you have more money
than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. GUY KAWASAKI FORMER CHIEF EVANGELIST, APPLE CO-FOUNDER, ALLTOP.COMImage Credit: RangerRick

People shop and learnin a
whole new waycompared to just a fewyears ago, so marketersneed to adapt or riskextinction.BRIAN HALLIGANCO-AUTHOR OF INBOUND MARKETINGCHIEF EXECUTIVE OFFICER, HUBSPOT

Image Credit: D notashamedUnderstand why
and howyour audience uses technologyand then start trying to alignyour communications efforts.BRIAN REICH & DAN SOLOMONAUTHORS OF MEDIA RULES! D

Audiences everywhere are tough. Theydon‟t
have time to be bored or brow beateby orthodox, old fashioned advertising.CRAIG DAVIS

The attention economy is not
growing, which means we have to grab the attention that someone else has today. BRENT LEARY CO-FOUNDER, CRM ESSENTIALSImage Credit: Sidereal

Image Credit: Jeremy BrooksWe have
embarkedupon the world‟slargest and longestcocktail party,and every issueimaginable is upfor grabs.GEOFFREY MOOREAUTHOR OF DEALING WITH DARWIN D

Social media are tools. Real
time is a mindset. DAVID MEERMAN SCOTT MARKETING STRATEGIST AUTHOR OF THE NEW RULES OF MARKETING AND PRImage Credit: stockerre

Increasingly, search is our mechanism
for how we understand ourselves, our world, and our place within it. JOHN BATTELLE FOUNDER FEDERATED MEDIA PUBLISHINGImage Credit:MicMacPics1

Either write something worth reading
ordo something worth writing about.BENJAMIN FRANKLIN Image Credit: lhalstead

Search,a marketingmethod thatdidn‟t exist adecade
ago,provides themost efficientand inexpensiveway forbusinesses tofind leads. JOHN BATTELLE JOURNALIST FOUNDER, FEDERATED MEDIA PUBLISHING

For the past 10years, corporationshave
been trainedthat they should useall the differentmedia...But the Internet isbecoming theumbrella.LARRY WEBERAUTHOR OF MARKETING TO THE SOCIAL WEB Image Credit: D Unlimited

Doing well with bloggingis not
about writing one keypost, it is about performing dayafter day and helping a fewpeople at a time. AARON WALL AUTHOR OF THE SEOBOOK BLOG

You can‟t expect to just
write and have visitors come to you —that‟s too passive. ANITA CAMPBELL FOUNDER & CEO, SMALLBIZTRENDS.COMImage Credit: Aunt Owwee

Image Credit: winterofdiscontentWord-of-mouthmarketing hasalways beenimportant.Today,
it‟s moreimportant thanever because of thepower of the Internet.JOE PULIZZI & NEWT BARRETTAUTHORS OF GET CONTENT GET CUSTOMERS D

In a way, the Web
is like your Hollywood agent: It speaks for you whenever you‟re not around to comment. CHRIS BROGAN & JULIEN SMITH AUTHORS OF TRUST AGENTSImage Credit:gavinj1984

Image Credit: CarbonNYCFor business,our Internetlove
affair wasa gift from thegods.GARY VAYNERCHUKAUTHOR OFTHE THANK YOU ECONOMY

Good contentshould be at theheart
of yourstrategy, but it isequally importantto keep the displaycontext of thatcontent in mind aswell.TIM FRICKAUTHOR OF RETURN ON ENGAGEMENT Image Credit: Lee Ann L.

No matter what orwhom we‟re
talkingabout, from moviesto chiropractors tobooks to financialplanners, theconsumer hankersafter specialization.SUSAN FRIEDMANNAUTHOR OF RICHES IN NICHES

To trust agents,hyperlinks are thetwenty-first-centuryequivalent
of thename-dropper.CHRIS BROGAN & JULIEN SMITHAUTHORS OF TRUST AGENTS

Image Credit: Nisha AMarketers need
to build digitalrelationships and reputationbefore closing a sale.CHRIS BROGANKEYNOTE SPEAKERFOUNDER, NEW MARKETING LABS

Image Credit: By PinkMoose…as you‟ve
noticed,people don‟t want tobe sold.What people do want isnews and informationabout the things theycare about.LARRY WEBERAUTHOR OF MARKETING TO THE SOCIAL WEB

You want to invent new
ideas,not new rules.DAN HEATHMARKETING SPEAKERCO-AUTHOR OF MADE TO STICK Image Credit: doug88888

Businesses shouldfollowand learn from others‟successes
and failuresin order to betterunderstand and predicttheir own.BEN MEZRICHAUTHOR OF THE ACCIDENTAL BILLIONAIRES Image Credit: Menina Dedê TWEET QUOTE!

Companies are learning that it‟s
much better to offer customers a place to give direct feedback at their virtual doorstep than to ignore complaints and let them crop up everywhere. BRIAN REICH & DAN SOLOMON AUTHORS OF MEDIA RULES!Image Credit: Artiii

To be successfuland grow your
business andrevenues, you mustmatch the way you market yourproducts with the way yourprospects learn aboutand shop for your products.BRIAN HALLIGANCO-AUTHOR OF INBOUND MARKETINGCHIEF EXECUTIVE OFFICER, HUBSPOT

Image Credit: ZiębolSmartphones arereinventing the
connectionbetween companiesand their customers.RICH MINERPARTNER, GOOGLE VENTURESCO-FOUNDER, ANDROID

Understand the key factors in
the math behind viral marketing, and use those to figure out what it DAVID SKOK GENERAL PARTNER, takes to get viral growth. MATRIX PARTNERSImage Credit: Woodlouse

You‟ve probablygot a device onyou
that can shootdecent video,so what‟s stoppingyou?Capture and sharesome moments.STEVE GARFIELDVIDEO BLOGGERAUTHOR OF GET SEEN Image Credit: KTVee

Think like a customer. PAUL
GILLINAUTHOR OF THE NEW INFLUENCERS Image Credit: decafinat

Effectiveengagement isinspired by theempathy thatdevelops
simplyby being human.BRIAN SOLISPRINCIPAL, ALTIMETER GROUPAUTHOR OF ENGAGE! Image Credit: EUSKALANATO

Image Credit: Franco Folini

We‟re all learning here; the
best listeners will end up the smartest.CHARLENE LI & JOSH BERNOFFAUTHORS OF GROUNDSWELL Image Credit: dsassoi

Marketing isn‟t magic.There is a
science to it.DAN ZARRELLASOCIAL MEDIA SCIENTISTHUBSPOT

Holding backtechnology topreserve brokenbusiness models
islike allowingblacksmiths to vetothe internalcombustion engine inorder to protect their DON TAPSCOTT & ANTHONY D. WILLIAMShorseshoes. AUTHORS OF WIKINOMICS

Image Credit: greeka The future
of business is social.EET EBOOK! BARRY LIBERT AUTHOR OF SOCIAL NATION CEO, MZINGA

Keep your eye out for
hot topics and trends. The media is constantly looking for timely stories. JIM KUKRAL MARKETING SPEAKER AUTHOR OF ATTENTION!Image Credit: motograf

Traditional methodsof sales prospectingare grossly
inefficienJILL KONRATHSALES KEYNOTE SPEAKERAUTHOR OF SNAP SELLING Image Credit: dominiqu

I can take what I
learned from writing articles, educate a new audience with a new channel, and leapfrog other companies who aren‟t embracing this now. BRIAN J. CARROLL CEO, INTOUCHImage Credit: John Vetterli

By publishingcontent that showsbuyers youunderstand
theirproblems and canshow them how tosolve them, youbuild credibility.ARDATH ALBEEAUTHOR OF EMARKETING STRATEGIESFOR THE COMPLEX SALE

Already, companiesthat speak in thelanguage
of thepitch,the dog-and-ponyshow, are no longerspeakingto anyone.THE CLUETRAIN MANIFESTO Image Credit: Dottie Mae

Authenticity, honesty, and personalvoice underlie
much of what‟ssuccessful on the Web. RICK CO-AUTHOR THE CLUETRAIN MAN

Your organizationis becoming hyperlinked.Whether you
like it or not.It‟s bottom-up; it‟s unstoppable. DAVID WEINBERGER AUTHOR OF EVERYTHING IS MISCELLANEOUS

When all you‟ve got is
a hammer, bad service looks like a nail. DOC SEARLS JOURNALIST CO-AUTHOR OF THE CLUETRAIN MANIFESTOTWEET EBOOK!

Take two ideasand put themtogether
to makeone new idea.After all, what is aSnuggie but themutation of ablanket and arobe?JIM KUKRALMARKETING SPEAKERAUTHOR OF ATTENTION!

Recognizethatgiveawayitems serveas silentambassadors, reinforcingyour ExpertIdentity—choose
themcarefully!SUSAN FRIEDMANNAUTHOR OF RICHES IN NICHES

Image Credit: BlakJakDavy DAVID SITEMAN
GARLAND HOST OF THE RISE TO THE TOP Money follows passion— not the other way around. TWEET EBOOK!

For many businesses,the fear behind
their social media reluctanceisn‟t just fear of failure but of blame andaccountability—both individual and collective.JAY BAER & AMBER NASLUNDAUTHORS OF THE NOW REVOLUTION!

Companies need to lighten up
and takethemselves less seriously.They need to geta sense of humor.THE CLUETRAIN MANIFESTO

By listening,marketing will re-learnhow to
talk.DOC SEARLS & DAVID WEINBERGERCO-AUTHORS OF THE CLUETRAIN MANIFESTO

Companies needconnections to theimarkets to
createlong-term loyalty.CHARLENE LI & JOSH BERNOFFAUTHORS OF GROUNDSWELL

There‟s a lot of fear-mongering
about“losing control” ofyour brand online,when, in fact, you‟vegot control over asmuch as you alwayshave: how youpresent yourbusiness and howyou act.JAY BAER & AMBER NASLUNDAUTHORS OF THE NOW REVOLUTION

Be passionateabout the culture andthe
business, andremain positive,because it inspiresothers.BARRY LIBERTAUTHOR OF SOCIAL NATIONCEO, MZINGA

Good is the enemy ofgreat...
The vast majoritof good companiesremain just that—good,but not great. JIM COLLI AUTHOR OF GOOD TO GRE Image Credit: Charles

Those who buildand perpetuate mediocrity…are
motivated more bythe fear of being left behind. JIM COLLINS AUTHOR OF GOOD TO GREAT

…one way tosell a consumersomething
inthe future issimply to get hisor herpermission in SETH GODIN AUTHOR OF PERMISSION MARKETINGadvance.

In this age ofmicrobloggingand two-secondsound
bites,almost no onehas the attentionspan, or time, toread more than afew sentences.TIM FRICKAUTHOR OF RETURN ON ENGAGEMENT

Once you haveyour questionsand stories,
mapthem to thebuying process—just as yourprospect willexperience them.ARDATH ALBEEAUTHOR OF EMARKETINGSTRATEGIES FOR THE COMPLEXSALE

What we really need isa
mindset shift that willmake us relevant totoday‟s consumers, amindset shift from„telling & selling‟ tobuilding relationships.JIM STENGELFORMER GLOBAL MARKETING OFFICERPROCTER & GAMBLE

It no longer makes economic
sense tosend an advertising message to themany in hopes of persuading the few.M. LAWRENCE LIGHTFORMER CHIEF MARKETING OFFICERMCDONALDS

When you break downall the
fluff,there are two ways topromote and marketyour business: dumber,slower, andexpensive—or smarter,faster, and cheaper.DAVID SITEMAN GARLANDHOST OF THE RISE TO THETOP

RAND FISHKIN FOUNDER, SEOMOZThere is
no black magicto successfully attractingcustomers via the Web.