25 Inspiring Quotes
FROM EXPERTS
SHAPING THE
FUTURE OF
MARKETING.

It’s hard to feel inspired
when you’re bogged down by
the everyday grind of marketing.

In any given day, you’re crafting
emails, sending tweets, A/B
testing, drafting blog posts,
optimizing workflows, planning
events, creating visual content …
among 1,000 other things.

With all you have
going on, it’s hard to
stay inspired to create
marketing people love.

To help bring some
inspiration back to
your marketing,
here are 25 quotes
from three experts who are
shaping the future of marketing.

Nate Silver
Founder, FiveThirtyEight.com
INTRODUCING

“The signal is the truth.
The noise is what distracts
us from the truth.”

“Distinguishing the signal
from the noise requires both
scientific knowledge and
self-knowledge.”

“Success makes you
less intimidated
by things.”

“We're not that much smarter
than we used to be, even
though we have much more
information -- and that means
the real skill now is learning
how to pick out the useful
information from all this noise.”

“We're living in a world where
Google beats Gallup.”

“Good innovators typically think very big and they think
very small. New ideas are sometimes found in the most
granular details of a problem where few others bother to
look. And they are sometimes found when you are doing
your most abstract and philosophical thinking, considering
why the world is the way that it is and whether there might
be an alternative to the dominant paradigm. Rarely can
they be found in the temperate latitudes between these
two spaces, where we spend 99% of our lives.”

“We must become
more comfortable with
probability and uncertainty.”

“There's always the risk that
there are unknown unknowns.”

INTRODUCING
Seth Godin
Best-Selling Author

“You can’t fool all the people,
not even most of the time.
People, once unfooled,
talk about the experience.”

“What people want is the extra, the
emotional bonus they get when
they buy something they love.”

“You market when you
hire and when you fire.
You market when you
call tech support, and
you market every time
you send a memo.”

“You can game social
media in the short run,
but not for long.”

“Our job is to make change.
Our job is to connect to people,
to interact with them in a way that
leaves them better than we found
them, more able to get where they’d
like to go. Every time we waste
that opportunity, every page or
sentence that doesn’t do enough
to advance the cause, is waste.”

“Well, if you don’t have time
to do it right, what makes
you think you’ll have
time to do it over?”

“Good marketers tell a story.”

“The media wants overnight successes (so they
have someone to tear down). Ignore them.
Ignore the early adopter critics who never have
enough to play with. Ignore your investors who
want proven tactics and predictable instant results.
Listen instead to your real customers, to your
vision, and make something for the long haul.
Because that's how long it's going to take, guys.”

“Anticipated, personal, and
relevant advertising
always does better than
unsolicited junk.”

“Products that are
remarkable
get talked about.”

“Making promises and
keeping them is a great
way to build a brand.”

“True fans are hard to find and precious.
Just a few can change everything.
What they demand, though,
is generosity and bravery.”

Scott Harrison
Founder, charity: water
INTRODUCING

“Time, energy, and talent
can be more important
than budget.”

“Many charities go out and
just ask people for money.
We ask people for their voice.”

“I wanted to reinvent charity.
I thought it had become
stigmatized. The word means
’love,’ and I truly believe that
giving time, talent, money is
wholly redemptive.”

“Making people feel guilty is
one of the most useless
things you can do.”

“Inspiration is difficult to measure,
but the results driven by that
inspiration are powerful.”

ATTEND .
Want to get more inspiration from these experts?
Boston, MA | August 19-22, 2013
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