“Good innovators typically think very big and they think
very small. New ideas are sometimes found in the most
granular details of a problem where few others bother to
look. And they are sometimes found when you are doing
your most abstract and philosophical thinking, considering
why the world is the way that it is and whether there might
be an alternative to the dominant paradigm. Rarely can
they be found in the temperate latitudes between these
two spaces, where we spend 99% of our lives.”
“Our job is to make change.
Our job is to connect to people,
to interact with them in a way that
leaves them better than we found
them, more able to get where they’d
like to go. Every time we waste
that opportunity, every page or
sentence that doesn’t do enough
to advance the cause, is waste.”
“Well, if you don’t have time
to do it right, what makes
you think you’ll have
time to do it over?”
“The media wants overnight successes (so they
have someone to tear down). Ignore them.
Ignore the early adopter critics who never have
enough to play with. Ignore your investors who
want proven tactics and predictable instant results.
Listen instead to your real customers, to your
vision, and make something for the long haul.
Because that's how long it's going to take, guys.”