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#3 IMU: Social Media and Building Community (GF201)

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Class 3 of Inbound Marketing University

Social Media and Building Community (GF201)

Professor: Chris Brogan, New Marketing Labs

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#3 IMU: Social Media and Building Community (GF201)

  1. 1. Social Media and Building Community (GF201) Professor: Chris Brogan , New Marketing Labs
  2. 2. Social Media and Building Community (GF201) <ul><li>Chris Brogan... </li></ul><ul><li>New Marketing Labs, LLC </li></ul><ul><li>twitter: @chrisbrogan </li></ul><ul><li>hashtag: #imu / #gf201 </li></ul>
  3. 3. 01_ it’s all about them <ul><li>community is never about you, your product, or </li></ul><ul><li>anything else related to YOUR goals... </li></ul><ul><li>...except insofar as you serve to power theirs. </li></ul>
  4. 4. 02_ community is a gift <ul><li>if people form a community around your stuff, </li></ul><ul><li>be pleased. whether or not it’s on your site, under </li></ul><ul><li>your control, you have something to work with. </li></ul>
  5. 5. 03_ be humble. always. <ul><li>the moment you forget that you’re there as a </li></ul><ul><li>participant and think you’re the owner, you’re on a </li></ul><ul><li>fast ride down to nothing. </li></ul>
  6. 6. 04_ listen. acknowledge. <ul><li>listening is point 1. if you don’t listen, you fail. </li></ul><ul><li>but acknowledging people’s participation is the most most most most most most most... most </li></ul><ul><li>important part of community. fail this and fail. </li></ul>
  7. 7. 05_ it’s not about the where <ul><li>a community isn’t a facebook community or a </li></ul><ul><li>twitter community or any social network in </li></ul><ul><li>general. it’s people who gather. tribes are always </li></ul><ul><li>nomadic in the new web. </li></ul>
  8. 8. 06_ equip instead of sell <ul><li>your community wants to succeed. they look to </li></ul><ul><li>you (if you’re lucky) as part of that recipe. give them more and more success, not more and more of the product you need to sell. </li></ul>
  9. 9. 07_ celebrate them <ul><li>if all you offer is a place to praise and talk about your products and services, pack it in. seek out your community’s personal and professional successes and praise those, too. more so. </li></ul>
  10. 10. 08_ the roi of community <ul><li>community helps in several parts of the sales cycle: lead generation, post-sale education, support, and r&d for future products. any one of these can be measured. measure them all. </li></ul>
  11. 11. 09_ resource costs and team <ul><li>community cannot be outsourced, but it can be bolstered. support often make the best community manager recruits. off-site some of the drudge work. </li></ul>
  12. 12. 10_ first steps <ul><li>listen. find them where they are. </li></ul><ul><li>determine what they want. </li></ul><ul><li>decide if you join their community or make one. </li></ul><ul><li>or both. </li></ul><ul><li>introduce yourself. invite them. </li></ul><ul><li>ask them for goals and hopes. </li></ul><ul><li>share yours. </li></ul><ul><li>begin the journey. repeat. repeat. repeat. </li></ul>
  13. 13. xx_ chris brogan... <ul><li>[email_address] </li></ul><ul><li>twitter: @chrisbrogan </li></ul><ul><li>cell: 617.759.3639 </li></ul>