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The holiday season is quickly approaching
– an exciting time for B2B and B2C
companies alike. Consumers shop for
gadgets a...
The 2015
State of Online
Holiday Shopping
U.S. retail holiday sales are
expected to increase 5.7%
year-over-year, reaching
SOURCE: EMARKETER
$885.70 billion
SOURCE: EMARKETER
U.S. ecommerce
retail spending is
projected to reach
$79.5 billion
this holiday
season, up 13.9%
from $6...
SOURCE: NATIONAL RETAIL FEDERATION
This year, average holiday
spending per person will reach
$805.65
SOURCE: STEELHOUSE
of marketers begin their
holiday campaigns
before Halloween
49%
SOURCE: IPSOS MEDIA
In 2014, 1/4of consumers began their
holiday shopping before
Halloween
SOURCE: NATIONAL RETAIL FEDERATION
people shopped
online and in
stores over
Thanksgiving
weekend last
year
134 million
SOURCE: IPSOS MEDIACT/GOOGLE
of shoppers say they
rely less on Black
Friday than they did
in the past
52%
SOURCE: DELOITTE
of retailers say 20% or more of their annual
sales occur during the holiday season
74%
SOURCE: CHANNEL ADVISOR
of holiday
browsing and
buying will take
place online
46%
SOURCE: NATIONAL RETAIL FEDERATION
of shoppers plan to spend the same or
more than last year this holiday season
3/4
SOURCE: DELOITTE
2015 Holiday
Trend Tracker
Free DownloadFree Download
Takeaway:
Holiday shopping has expanded far beyond the walls of the
shopping mall. This holiday season, convenience is the...
Mobile & Search
This holiday
season, U.S. retail
mobile commerce
sales are
expected to rise
32.2%
SOURCE: EMARKETER
SOURCE: EXPERIAN
For many retailers this year,
mobile visits will surpass the
50% mark,
making it the first mobile-
dominan...
of shoppers
will research
products on
their
smartphone
37.9%
SOURCE: NATIONAL RETAIL FEDERATION
will use their
smartphone to look up
product availability
while in-store
1 in 5
SOURCE: NATIONAL RETAIL FEDERATION
of smartphone owners
will use their device to
purchase holiday
merchandise this year
21.4%
SOURCE: NATIONAL RETAIL FEDERAT...
of tablet owners will
use their device to
research products47.5%
SOURCE: NATIONAL RETAIL FEDERATION
will make a holiday
pu...
holiday shoppers
will use a mobile
device to shop on
Cyber Monday
25 million
SOURCE: NATIONAL RETAIL FEDERATION
SOURCE: DELOITTE
Online research prior to
purchase will influence
51% of purchases,
up 8 percentage points
from last year
of consumers
anticipate their gifts will
come from the same
retailers as
last year
75%
SOURCE: DELOITTE
of consumers
will consider a
new brand for
better prices
70%
SOURCE: DELOITTE
of shoppers will
showroom — find a
product they want in
a brick-and-mortar
store and then go
online to find a
better deal
36...
of shoppers will
webroom —
look for
products online
but purchase
them in a
physical store
69%
SOURCE: DELOITTE
In the last year,
searches for
“nearby” or “near
me” have risen
1.8 times
SOURCE: EXPERIAN
Takeaway:
Be prepared to have all of your web content just as
accessible on mobile as it is on a desktop. How do your
emai...
On-Page
SEO Template
Free Download
Email
of marketers used
email to reach
holiday customers
last year
91%
SOURCE: EXPERIAN
In 2014, email
was the primary
marketing channel for
driving ecommerce
orders, accounting for
23.1%
SOURCE: MARKETING LAND...
SOURCE: MOVABLEINK
of consumers
say an email
with a coupon
code would
influence them
to buy
85%
SOURCE: PWC
of people expect a
retailer’s email
promotions to
include personalized
offers and
recommendations
78%
SOURCE: MAGNETIC
consumers who sign
up for brand emails
will make a purchase
based on what they
receive in their inbox
8 in 10
SOURCE: SALE...
SOURCE: EXPERIAN
Retailers saw an
88% increase
in email revenue when
sending two mailings in
a day during last holiday
sea...
Takeaway:
Inboxes are a cluttered, chaotic place. To be sure your email
gets clicked, set a precedent of value for each of...
Ecommerce
Holiday CTA
Templates
Free Download
Social
Media
of holiday shoppers
will use social media
to get gift ideas
51%
SOURCE: DELOITTE
will use social
media to find
discounts an...
of shoppers
turn to
Facebook for
holiday
shopping
inspiration
13%
SOURCE: NATIONAL RETAIL FEDERATION
of shoppers will
use Pinterest for
holiday shopping
inspiration
8.8%
SOURCE: NATIONAL RETAIL FEDERATION
SOURCE: EMARKETER
of SMBs plan to
use social media
to promote
products and
holiday deals
40%
SOURCE: AMERICAN EXPRESS
of millennials say they have
never clicked on a sponsored
post67%
SOURCE: SOCIALCHORUS
of millennials say
their friends are
the most credible
source of product
information
95%
SOURCE: SOCIAL CHORUS
Facebook
accounts for 50%
of total social
referrals and
64%
SOURCE: BUSINESS INSIDER
of total social
revenue
Takeaway:
Few things boost awareness for your products like brand
evangelists. Balance your holiday social media calendar ...
250 Holiday
Stock Photos
Free Download
of shoppers used
the internet for
holiday shopping
research last year
78%
SOURCE: IPSOS MEDIA
of consumers
say sales are a
factor in their
holiday
shopping
decisions
73.1%
SOURCE: NATIONAL RETAIL FEDERATION
SOURCE: ADWEEK
of shoppers will go
to a brand’s website
to look for coupons
More than half
of holiday shoppers
consider free shipping
or shipping promotions
as a key factor in their
purchasing decision
47%
SOURCE:...
of shoppers prefer
free shipping offers
over fast shipping
87%
SOURCE: DELOITTE
of marketers say
educational holiday
marketing content
is beneficial to their
site traffic and
bottom line
66%
SOURCE: CONDUC...
Marketers who
prioritize
blogging are
13 times
SOURCE: HUBSPOT, STATE OF INBOUND 2014
more likely to
enjoy positive
ROI
In 2014, organic
search drove
21%
SOURCE: MARKETING LAND
of online holiday
orders
Total online
holiday sales are
projected to reach
$105 billion
SOURCE: NATIONAL RETAIL FEDERATION
this holiday
season
Takeaway:
As you build out your holiday marketing strategy, don’t
forget about your website usability. Prepare for the ris...
Free Download
Ecommerce Holiday
Marketing Calendar
Looking for more ways to
apply these stats to your
Free DownloadFree Download
holiday marketing?
Happy Holidays!
from your friends at
This holiday season, U.S. retail
This holiday season, U.S. retail
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This holiday
season, U.S. retail
mobile commerce
sales are
expected to rise
32.2%
SOURCE: EMARKETER

Publié dans : Marketing
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