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SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez notre Politique de confidentialité et nos Conditions d’utilisation pour en savoir plus.
The holiday season is quickly
approaching – an exciting time for B2B and B2C companies alike. Consumers shop for gadgets and gifts, while businesses buy new products and wrap up budgets for the following year. All companies need to think about how to make lovable marketing that will earn them business in this high volume, high stakes season. This SlideShare will dive into important stats from the past couple of seasons to help you take advantage of the top marketing trends that successful businesses are using. Happy Holidays!
Takeaway: Holiday shopping has expanded
far beyond the walls of the shopping mall. This holiday season, convenience is the name of the game. So whether that means going to the local brick- and-mortar, searching mobile apps, or even both at the same time, retailers must prepare for the omnichannel consumer if they are going to create marketing that delights. What’s the best way to attract new business and maintain customer loyalty during the holidays? Learn how marketers are optimizing each of their channels in the following sections.
Takeaway: Be prepared to have
all of your web content just as accessible on mobile as it is on a desktop. How do your emails look on a smartphone? Can people easily ﬁlter your product catalog on their tablet? Are all of your landing pages optimized with responsive design? Create each piece of your website with the on-the-go visitor in mind. Mobile content consumption is growing rapidly, and being unprepared could cause your marketing to take a major hit.
Takeaway: Inboxes are a cluttered,
chaotic place. To be sure your email gets clicked, set a precedent of value for each of your messages. Use email to send a mix of enjoyable content, holiday coupons, and personalized product suggestions. When in doubt, be helpful. The holidays can be a stressful time. Let your emails help guide potential customers through their shopping pain points. Remember, the key to remarkable marketing is crafting the emails your audience looks forward to receiving.
Takeaway: Few things boost awareness
for your products like brand evangelists. Balance your holiday social media calendar with engaging content and glowing product reviews that are easy for your most loyal customers to share. Prioritize content that is visually appealing for the fast- scrolling social media user. Finally, seek out storytelling opportunities in your posts. As social media users increasingly favor more personal and substantive content, think of each post as an opportunity to delight potential customers with the very item missing from their wish list.
Takeaway: As you build out
your holiday marketing strategy, don’t forget about your website usability. Prepare for the rise of omnichannel shoppers by checking the mobile responsiveness of your product pages and landing pages. Use your homepage and sidebar real estate to promote your best performing marketing materials, whether it be coupons, a speciﬁc CTA, or a helpful piece of content. Finally, don’t forget about your blog! Craft blog content that relates to your persona’s needs and thoughtfully tees up the promotion of your products and services.