Be prepared to have all of your web content just as
accessible on mobile as it is on a desktop. How do your
emails look on a smartphone? Can people easily ﬁlter your
product catalog on their tablet? Are all of your landing
pages optimized with responsive design?
Create each piece of your website with the on-the-go
visitor in mind. Mobile content consumption is growing
rapidly, and being unprepared could cause your marketing
to take a major hit.