As you build out your holiday marketing strategy, don’t
forget about your website usability. Prepare for the rise of
omnichannel shoppers by checking the mobile
responsiveness of your product pages and landing pages.
Use your homepage and sidebar real estate to promote your
best performing marketing materials, whether it be coupons,
a speciﬁc CTA, or a helpful piece of content.
Finally, don’t forget about your blog! Craft blog content that
relates to your persona’s needs and thoughtfully tees up the
promotion of your products and services.