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5 TIPS ON WRITING COMPELLING      CALL-TO-ACTION COPY
START WITH1   SUBJECTS & VERBS
1   For Example,
1   Avoid Hiding The Verb:
1       “Verbs generatethe most shareson Twitter.
2   INCLUDE NUMBERS
2   Numbers Make You Specific     VAGUE &       CLEAR &     ABSTACT       SPECIFIC
2
2     “There’s acorrelationbetween digits &press releaseviews.
USE ADVERBS3   SPARINGLY
3   Use Them for Shorter Copy:     WITH EASE       EASILY
3       “Adverbs arethe least sharedon Twitter.
LENGTH:4   90 - 150    CHARACTERS
4     “Most engagingpress release titlesare 90 to 150 characterslong.
BE LESS TECHNICAL,5   MORE PRACTICAL
5     “Emphasizebenefits.
5   “Avoid overtlytechnicaljargon.
LEARN MOREABOUT CALLS-TO-ACTION:Download HubSpot’s free ebook:http://bit.ly/CTA-Ebook
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USE ADVERBS3 SPARINGLY

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    Cordelia
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