5 Tips On Writing Compelling Call-to-Action Copy

•

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HubSpot

Download HubSpot’s free ebook "An Introduction to Effective Calls-to-Action:" http://bit.ly/CTA-Ebook

Business Technologie

5 TIPS ON WRITING COMPELLING
CALL-TO-ACTION COPY

1 “
Verbs generate
the most shares
on Twitter.

2 Numbers Make You Specific

VAGUE & CLEAR &
ABSTACT SPECIFIC

2
“
There’s a
correlation
between digits &
press release
views.

3 Use Them for Shorter Copy:

WITH EASE EASILY

3 “
Adverbs are
the least shared
on Twitter.

4
“
Most engaging
press release titles
are 90 to 150 characters
long.

LEARN MORE
ABOUT CALLS-TO-ACTION:

Download HubSpot’s free ebook:
http://bit.ly/CTA-Ebook

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5 Tips On Writing Compelling Call-to-Action Copy

1. 5 TIPS ON WRITING COMPELLING CALL-TO-ACTION COPY

2. START WITH 1 SUBJECTS & VERBS

3. 1 For Example,

4. 1 Avoid Hiding The Verb:

5. 1 “ Verbs generate the most shares on Twitter.

6. 2 INCLUDE NUMBERS

7. 2 Numbers Make You Specific VAGUE & CLEAR & ABSTACT SPECIFIC

8. 2

9. 2 “ There’s a correlation between digits & press release views.

10. USE ADVERBS 3 SPARINGLY

11. 3 Use Them for Shorter Copy: WITH EASE EASILY

12. 3 “ Adverbs are the least shared on Twitter.

13. LENGTH: 4 90 - 150 CHARACTERS

14. 4 “ Most engaging press release titles are 90 to 150 characters long.

15. BE LESS TECHNICAL, 5 MORE PRACTICAL

16. 5 “ Emphasize benefits.

17. 5 “ Avoid overtly technical jargon.

18. LEARN MORE ABOUT CALLS-TO-ACTION: Download HubSpot’s free ebook: http://bit.ly/CTA-Ebook