Download HubSpot’s free ebook "An Introduction to Effective Calls-to-Action:" http://bit.ly/CTA-Ebook

1. 5 TIPS ON WRITING COMPELLING
CALL-TO-ACTION COPY

2. START WITH
1 SUBJECTS & VERBS

3. 1 For Example,

4. 1 Avoid Hiding The Verb:

5. 1 “
Verbs generate
the most shares
on Twitter.

6. 2 INCLUDE NUMBERS

7. 2 Numbers Make You Specific
VAGUE & CLEAR &
ABSTACT SPECIFIC

8. 2

9. 2
“
There’s a
correlation
between digits &
press release
views.

10. USE ADVERBS
3 SPARINGLY

11. 3 Use Them for Shorter Copy:
WITH EASE EASILY

12. 3 “
Adverbs are
the least shared
on Twitter.

13. LENGTH:
4 90 - 150
CHARACTERS

14. 4
“
Most engaging
press release titles
are 90 to 150 characters
long.

15. BE LESS TECHNICAL,
5 MORE PRACTICAL

16. 5 “
Emphasize
benefits.

17. 5 “
Avoid overtly
technical
jargon.

18. LEARN MORE
ABOUT CALLS-TO-ACTION:
Download HubSpot’s free ebook:
http://bit.ly/CTA-Ebook