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50 Amazing FACTS About MOBILE Marketing!? S Z
Brought to you by your friends at
Many of these AMAZINGFACTS can be found inGO MOBILE,the #1 BEST-SELLINGmobile marketingbook in America.                   ...
There are 6.8 BILLION                                          people on the planet.                                      ...
91% OF ADULTShave their mobile phonewithin arm’s reach24/7.                    [Morgan Stanley, 2007]
25%of Americans use onlymobile devices toaccess the INTERNET.  [ http://www.gomonews.com/mobile-web-growth-1-in-5-internet...
There are 5X as many    CELLPHONES    in the world as    there are PCs.[ http://www.slideshare.net/impigermobile/mobile-st...
82%                                                                        of U.S. adults                                 ...
There are271 MILLIONmobile subscribersin the U.S. alone
51%of the mobile subscribersIN THE U.K.own a smartphone                       49%                       of the mobile subs...
Brands USING SMSto reach customersconnect with             95%          of all smartphone &          non-smartphone users....
90%                                                      of text messages                                                 ...
9 out of 10                                                                                  mobile searches              ...
mobile ads perform4-5    times betterthan online ads in key metrics such as brand favorability, awareness,       and purch...
37%            of those                                                                                                   ...
70%                                                                  of mobile                                            ...
40%                          of tablet owners said they’ve looked up information about a                               TV ...
74% of smartphone users use their phone to help with shopping[ http://www.slideshare.net/impigermobile/mobile-strategy-201...
Nielsen reported an         89%          Increase in mobile data          usage between 2010 and 2011
Mobile coupons receive10 times higher redemption ratesthan print coupons.                             [http://www.GoMobile...
The Weather Channel gets sky-high  click-through rates on mobile  display banner ads vs. desktop banner ads.              ...
Many people are               surprised by the fact that               the total reach of the               Apple’s iOS (i...
16.7M                                  mobile subscribers,                                  including 76% of the          ...
81% of smartphone usershave done product research viasmartphone and                              50% have made            ...
33%          of US mobile customers          prefer offers via text          message to those via          mobile Web (21%...
50%of those surveyed                        34%                        of those samereport receiving text   respondents ha...
30  million                                                          consumers watch                                      ...
Data from Jumptap’sSTAT report suggeststhat while its networkreaches an even splitof men and women,men are more likely toc...
Apple iOS sees thehighest click-through-rate.Ads run on iOS deviceshave almost double theCTR (72%) of those onAndroid devi...
73%                                                                   Of smartphone users                                 ...
43% of marketers currently use mobile       technology                                                                    ...
The average amount                                                                                                  of tim...
50%                                                         have scanned QR codes                                         ...
Time spent on mobile apps is largely dominated bygames and social networking.(49% and 30% respectively.)
By 2013, mobile phones will overtake         PCs as the most common Web access         device worldwide.[ http://www.gartn...
60%            of Web users say they expect a site to load ontheir mobile phone in three seconds or less.74%          are ...
of smartphone users95% local                                                                                      looked u...
Of the 95% who looked up local information…61% called[ http://www.scribd.com/doc/66050963/2011-Google-IPSOS-Report-The-Mob...
Of the 95% who looked up local information…59% visited
87%                                                                 Of smartphone users                                   ...
42%                                                   of tablet users                                      report using th...
The majority of 25-34 and 18-24 year olds now own smartphones(64% and 53% respectively).[ http://blog.nielsen.com/nielsenw...
87%                                             of app downloaders have used deal-of-the-day                              ...
U.S. adults spend                                                      10.1% of their total                               ...
The average mobile                                campaign                    significantly                               ...
16%of smartphoneusersmade apurchasebecause of amarketingmessagereceived ontheir phonehttp://blog.exacttarget.com/blog/mark...
of those who                                                                                                       purchas...
1 in                        American                                                                                      ...
Q3   2011                                                                                                               Th...
In June, 2011            the number of U.S.            wireless subscriber            connections            surpassed    ...
93%of the people whoreviewed Go Mobile onAmazon gave it a five-star review.                         [http://www.Amazon.com]
50                    Amazing FACTS                      About MOBILE                      Marketing100% of the people who...
Learn more at Jeanne Hopkin’s session:    6                                                       60                 6    ...
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16%of smartphoneusersmade apurchasebecause of amarketingmessagereceived 50 Mobile Marketing Facts

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16%of smartphoneusersmade apurchasebecause of amarketingmessagereceived ontheir phonehttp://blog.exacttarget.com/blog/marketing-tips-and-trends/are-you-ready-for-mobile-dependence-day ]

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