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THE 6 WORST ECOMMERCE
CONVERSION MISTAKES
(And How to Fix Them)
Running an ecommerce business
takes a lot more than a website
and an ecommerce platform for
accepting payments.
It’s a learning process that
never ends
It’s a learning process that
never ends, because
mistakes can cost you sales.
Sometimes the smallest tweak can have
a BIG IMPACT on your bottom line.
Here are the six worst conversion errors
Here are the six worst conversion errors
(and how you can avoid them.)
THE WORST PRE-TRANSACTION
CONVERSION MISTAKE
DON’T: OVERLOOK
MICROCONVERSIONS
99% of first time visitors to your
site won’t make a purchase.
99% of first time visitors to your
site won’t make a purchase.
(But they may sign up for your newsletter)
Microconversions= smaller actions
on the journey to a purchase
DO: PROVIDE OPPORTUNITIES FOR
EARLY, SMALL CONVERSIONS TO
KEEP BUYERS ENGAGED
THE WORST CONVERSION
MISTAKE ACROSS YOUR WEBSITE
DON’T: CREATE A POOR
MOBILE EXPERIENCE
When a non-responsive website
is viewed on mobile, users have
difficulty interacting.
If a mobile site isn’t as easy
to use as a full site, you can
be certain mobile users
aren’t buying.
DO: ENSURE YOUR WEBSITE IS
MOBILE OPTIMIZED (AND EASY TO
NAVIGATE)
THE WORST SEARCH AND
NAVIGATION CONVERSION
MISTAKE
DON’T: MAKE SITE SEARCH
HARD TO FIND
Making your site search function
hard to find is almost the same
as not offering a search option.
If you don’t provide a site search
function, you’ll invite customers
to leave immediately and visit a
competitor.
DO: INCLUDE SEARCH IN THE TOP
RIGHT CORNER OF EACH PAGE
THE WORST PRODUCT PAGE
CONVERSION MISTAKE
DON’T: LEAVE OUT SOCIAL PROOF
Social proof from friends, family, and
even strangers is more important
today than it has ever been.
Including social proof on the product
page itself can help give consumers
the comfort to click buy.
DO: PROVIDE AMPLE SOCIAL
PROOF ON THE PURCHASE PAGE
THE WORST PROMOTION
CONVERSION MISTAKE
DON’T: NEGLECT CROSS-SELL
OPPORTUNITIES
The idea behind cross-selling is to let
buyers know you carry much more
than the product they have in mind.
For instance, if buyers are looking at a pair of
boots, then cross-selling the suggestion of boot
socks could go a long wa...
DO: DISPLAY CROSS-SELLING
PURCHASE SUGGESTIONS
THE WORST CHECKOUT
PAGE CONVERSION MISTAKE
DON’T: IGNORE ABANDONED CARTS
$3.38 trillion was forfeited in
abandoned shopping carts in 2015.
Following up with customers who
walked away from a purchase can
bring them right back with credit
cards in hand.
Nearly 100% of return
visitors will complete
the purchase within
two weeks.
DO: FOLLOW UP TO WIN BACK
SALES FROM ABANDONED CARTS
THAT’S A WRAP. LET’S REVIEW.
THAT’S A WRAP. LET’S REVIEW.
(Or skip ahead to learn the other 24
conversion mistakes to avoid)
DON’T: OVERLOOK MICROCONVERSIONS
DO: PROVIDE OPPORTUNITIES FOR EARLY, SMALL
CONVERSIONS TO KEEP BUYERS ENGAGED
DON’T: CREATE A POOR MOBILE EXPERIENCE
DO: ENSURE YOUR WEBSITE IS MOBILE
OPTIMIZED AND EASY TO NAVIGATE
DON’T: MAKE SITE SEARCH HARD TO FIND
DO: INCLUDE SEARCH IN THE TOP RIGHT CORNER
OF EACH PAGE
DON’T: LEAVE OUT SOCIAL PROOF
DO: PROVIDE AMPLE SOCIAL PROOF ON THE
PURCHASE PAGE
DON’T: NEGLECT CROSS-SELL OPPORTUNITIES
DO: DISPLAY CROSS-SELLING PURCHASE
SUGGESTIONS
DON’T: IGNORE ABANDONED CARTS
DO: FOLLOW UP TO WIN BACK SALES FROM
ABANDONED CARTS
WANT TO LEARN THE OTHER 24
ECOMMERCE CONVERSION MISTAKES TO
AVOID?
CHECK OUT THE EBOOK:
32 ECOMMERCE CONVERSION
MISTAKES TO AVOID
Some mistakes may be
unavoidable, and you’ll learn
to correct them as you go.
Fortunately, because
these errors are so common,
there are easy ways to fix them.$
$
$
$
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6 Worst Ecommerce Conversion Mistakes (And How to Fix Them)

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As an ecommerce company, every visit to your website could turn into a sale. But, even small mistakes might be hurting your conversion rates.

Here are 6 of the worst mistakes that are reducing your conversion rates, along with how to fix them. Although they may seem like small changes, they can have a big impact on your bottom line.

Ready to learn about the other 24 ecommerce conversion mistakes to avoid? Check out the ebook: http://hubs.ly/H02MT690

Publié dans : Business
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6 Worst Ecommerce Conversion Mistakes (And How to Fix Them)

  1. 1. THE 6 WORST ECOMMERCE CONVERSION MISTAKES (And How to Fix Them)
  2. 2. Running an ecommerce business takes a lot more than a website and an ecommerce platform for accepting payments.
  3. 3. It’s a learning process that never ends
  4. 4. It’s a learning process that never ends, because mistakes can cost you sales.
  5. 5. Sometimes the smallest tweak can have a BIG IMPACT on your bottom line.
  6. 6. Here are the six worst conversion errors
  7. 7. Here are the six worst conversion errors (and how you can avoid them.)
  8. 8. THE WORST PRE-TRANSACTION CONVERSION MISTAKE
  9. 9. DON’T: OVERLOOK MICROCONVERSIONS
  10. 10. 99% of first time visitors to your site won’t make a purchase.
  11. 11. 99% of first time visitors to your site won’t make a purchase. (But they may sign up for your newsletter)
  12. 12. Microconversions= smaller actions on the journey to a purchase
  13. 13. DO: PROVIDE OPPORTUNITIES FOR EARLY, SMALL CONVERSIONS TO KEEP BUYERS ENGAGED
  14. 14. THE WORST CONVERSION MISTAKE ACROSS YOUR WEBSITE
  15. 15. DON’T: CREATE A POOR MOBILE EXPERIENCE
  16. 16. When a non-responsive website is viewed on mobile, users have difficulty interacting.
  17. 17. If a mobile site isn’t as easy to use as a full site, you can be certain mobile users aren’t buying.
  18. 18. DO: ENSURE YOUR WEBSITE IS MOBILE OPTIMIZED (AND EASY TO NAVIGATE)
  19. 19. THE WORST SEARCH AND NAVIGATION CONVERSION MISTAKE
  20. 20. DON’T: MAKE SITE SEARCH HARD TO FIND
  21. 21. Making your site search function hard to find is almost the same as not offering a search option.
  22. 22. If you don’t provide a site search function, you’ll invite customers to leave immediately and visit a competitor.
  23. 23. DO: INCLUDE SEARCH IN THE TOP RIGHT CORNER OF EACH PAGE
  24. 24. THE WORST PRODUCT PAGE CONVERSION MISTAKE
  25. 25. DON’T: LEAVE OUT SOCIAL PROOF
  26. 26. Social proof from friends, family, and even strangers is more important today than it has ever been.
  27. 27. Including social proof on the product page itself can help give consumers the comfort to click buy.
  28. 28. DO: PROVIDE AMPLE SOCIAL PROOF ON THE PURCHASE PAGE
  29. 29. THE WORST PROMOTION CONVERSION MISTAKE
  30. 30. DON’T: NEGLECT CROSS-SELL OPPORTUNITIES
  31. 31. The idea behind cross-selling is to let buyers know you carry much more than the product they have in mind.
  32. 32. For instance, if buyers are looking at a pair of boots, then cross-selling the suggestion of boot socks could go a long way.
  33. 33. DO: DISPLAY CROSS-SELLING PURCHASE SUGGESTIONS
  34. 34. THE WORST CHECKOUT PAGE CONVERSION MISTAKE
  35. 35. DON’T: IGNORE ABANDONED CARTS
  36. 36. $3.38 trillion was forfeited in abandoned shopping carts in 2015.
  37. 37. Following up with customers who walked away from a purchase can bring them right back with credit cards in hand.
  38. 38. Nearly 100% of return visitors will complete the purchase within two weeks.
  39. 39. DO: FOLLOW UP TO WIN BACK SALES FROM ABANDONED CARTS
  40. 40. THAT’S A WRAP. LET’S REVIEW.
  41. 41. THAT’S A WRAP. LET’S REVIEW. (Or skip ahead to learn the other 24 conversion mistakes to avoid)
  42. 42. DON’T: OVERLOOK MICROCONVERSIONS DO: PROVIDE OPPORTUNITIES FOR EARLY, SMALL CONVERSIONS TO KEEP BUYERS ENGAGED
  43. 43. DON’T: CREATE A POOR MOBILE EXPERIENCE DO: ENSURE YOUR WEBSITE IS MOBILE OPTIMIZED AND EASY TO NAVIGATE
  44. 44. DON’T: MAKE SITE SEARCH HARD TO FIND DO: INCLUDE SEARCH IN THE TOP RIGHT CORNER OF EACH PAGE
  45. 45. DON’T: LEAVE OUT SOCIAL PROOF DO: PROVIDE AMPLE SOCIAL PROOF ON THE PURCHASE PAGE
  46. 46. DON’T: NEGLECT CROSS-SELL OPPORTUNITIES DO: DISPLAY CROSS-SELLING PURCHASE SUGGESTIONS
  47. 47. DON’T: IGNORE ABANDONED CARTS DO: FOLLOW UP TO WIN BACK SALES FROM ABANDONED CARTS
  48. 48. WANT TO LEARN THE OTHER 24 ECOMMERCE CONVERSION MISTAKES TO AVOID?
  49. 49. CHECK OUT THE EBOOK: 32 ECOMMERCE CONVERSION MISTAKES TO AVOID
  50. 50. Some mistakes may be unavoidable, and you’ll learn to correct them as you go.
  51. 51. Fortunately, because these errors are so common, there are easy ways to fix them.$ $ $ $

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