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How to FIND and STOP 
7 Growth Killing Ghouls 
of t h e 
FUNNELPOCALYPSE
TA-DA! 
!e 
Funnel. 
(in !eory)
!e 
Funnel. 
(in Practice)
!e Funnel 
What ’s happening 
to ever yone in there? 
Are MONSTERS eating 
your prospects ALIVE?
The Funnel! 
People! 
!e y SEEM h appy… 
(Horrible S creams) 
What the ? What ’s go ing on? 
(Grinding Noises) 
Hee l l lp...
The FunnelPOCALYPSE! 
How to FIND and STOP the 
7 Growth Killing Ghouls 
Before it ’s Too Late!
1!
Viral ZOMBIES
“Invite 5 friends 
and get a prize!” 
Grmmmm! Mmmmmmm! 
Braaaaaaaaaains! 
“Share this 
content and win!”
Forced viral tricks can 
clog your funnel with 
ZOMBIE junk visitors 
and leads.
11 
People WANT 
TO SHARE 
stuff that makes 
them look 
AWESOME.
12 
SHAREABLE 
is Lovable
2
Social 
VAMPIRES
• Read t h i s ! Ÿ Please RT ! 
• L i k e u s ! Ÿ Share ! 
• Fil l thi s out ! Ÿ Tel l f r i ends ! 
• GIMME! 
Don’t be...
Be USEFUL
Ask NOT what your followers 
can do for you, 
ASK WHAT YOU CAN DO 
for your fol lowers!
3
Evil QUEEN
Vanity, thy name is BAD PR. 
(…and some blogging, ebooks, etc. ) 
Vani ty i s the RIGHT tactics for 
the WRONG reasons.
NOBODY cares if you’re the 
fairest of them all.
Image: http://inay.org
People 
CARE 
about 
making it 
through 
their day 
unscathed. 
Image: http://inay.org
Image: http://inay.org 
People have 
JOBS 
to do and 
PROBLEMS 
to solve. 
Help them!
4
GHOSTLY Lists
Your email lists? 
DYING OFF at 25% a year. 
You can’t grow with GHOSTS
A steady #ow 
of GREAT, 
TARGETED 
content…
…yields a 
steady #ow of 
great, targeted 
LEADS 
h"p://offers.hubspot.com/connec2ng-­‐with-­‐todays-­‐customer
5
Skeletal 
DESIGN
Are you giving 
return visitors a 
BARE BONES 
experience?
What about 
people on 
mobile devices?
Visitor 
Whether it’s their FIRST visit…
Lead 
they’re one of your LEADS…
Customer 
they’re already a CUSTOMER…
CVuLsisteoiatmdor e r 
(and whatever device they’re on)
welcome ANY visit from ANY platform
6
SALESWOLVES
MONTH’ S 
END c a n 
h i t s a l e s 
reps l ike a 
FULL 
MOON!
Eve n t h e 
most 
HELPFUL 
reps might 
g i ve i n 
without…
CONTEXT
Con t e x t i s t h e SILVER 
BULLET. Make con t e x t e a s y 
t o u s e a n d c onve n i e n t . 
For g e t ABC, s a l e...
7
FRANKENTOOLS
Q: 
How many hours does it take your 
team to combine, compare, report 
and guesstimate results/revenue 
from your sales &...
A: 
TOO MANY!!
ALL-IN-ONE 
I N TEGRAT I O N 
wouldn’t 
this be 
nice?
Defeat Your Demons! 
VIRAL ZOMBIES 
Shareable is Lovable 
SOCIAL VAMPIRES 
Always Be Useful First 
EVIL QUEEN 
It ’s NOT A...
and put the FUN back into… 
FUNnel
HAPPY 
HALLOWEEN!!
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How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSE

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There be monsters here. Inside our companies. Inside our very funnels. Ghouls so deadly, so insidious, they can eat your prospects alive!

Yes, 7 deadly demons may plague your funnel, eating your visitors, leads and prospects and killing your company's growth if you let them run wild. Undefeated, these monsters could even bring on... The #FUNNELPOCALYPSE!.

Read more: http://hubs.ly/y0fQ_W0

Publié dans : Marketing, Business
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How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSE

  1. 1. How to FIND and STOP 7 Growth Killing Ghouls of t h e FUNNELPOCALYPSE
  2. 2. TA-DA! !e Funnel. (in !eory)
  3. 3. !e Funnel. (in Practice)
  4. 4. !e Funnel What ’s happening to ever yone in there? Are MONSTERS eating your prospects ALIVE?
  5. 5. The Funnel! People! !e y SEEM h appy… (Horrible S creams) What the ? What ’s go ing on? (Grinding Noises) Hee l l lp! DO SOMETHING ! Sole Sur vivors Eart h d e p e n d s o n u s !
  6. 6. The FunnelPOCALYPSE! How to FIND and STOP the 7 Growth Killing Ghouls Before it ’s Too Late!
  7. 7. 1!
  8. 8. Viral ZOMBIES
  9. 9. “Invite 5 friends and get a prize!” Grmmmm! Mmmmmmm! Braaaaaaaaaains! “Share this content and win!”
  10. 10. Forced viral tricks can clog your funnel with ZOMBIE junk visitors and leads.
  11. 11. 11 People WANT TO SHARE stuff that makes them look AWESOME.
  12. 12. 12 SHAREABLE is Lovable
  13. 13. 2
  14. 14. Social VAMPIRES
  15. 15. • Read t h i s ! Ÿ Please RT ! • L i k e u s ! Ÿ Share ! • Fil l thi s out ! Ÿ Tel l f r i ends ! • GIMME! Don’t be a VAMPIRE to your community of social media followers.
  16. 16. Be USEFUL
  17. 17. Ask NOT what your followers can do for you, ASK WHAT YOU CAN DO for your fol lowers!
  18. 18. 3
  19. 19. Evil QUEEN
  20. 20. Vanity, thy name is BAD PR. (…and some blogging, ebooks, etc. ) Vani ty i s the RIGHT tactics for the WRONG reasons.
  21. 21. NOBODY cares if you’re the fairest of them all.
  22. 22. Image: http://inay.org
  23. 23. People CARE about making it through their day unscathed. Image: http://inay.org
  24. 24. Image: http://inay.org People have JOBS to do and PROBLEMS to solve. Help them!
  25. 25. 4
  26. 26. GHOSTLY Lists
  27. 27. Your email lists? DYING OFF at 25% a year. You can’t grow with GHOSTS
  28. 28. A steady #ow of GREAT, TARGETED content…
  29. 29. …yields a steady #ow of great, targeted LEADS h"p://offers.hubspot.com/connec2ng-­‐with-­‐todays-­‐customer
  30. 30. 5
  31. 31. Skeletal DESIGN
  32. 32. Are you giving return visitors a BARE BONES experience?
  33. 33. What about people on mobile devices?
  34. 34. Visitor Whether it’s their FIRST visit…
  35. 35. Lead they’re one of your LEADS…
  36. 36. Customer they’re already a CUSTOMER…
  37. 37. CVuLsisteoiatmdor e r (and whatever device they’re on)
  38. 38. welcome ANY visit from ANY platform
  39. 39. 6
  40. 40. SALESWOLVES
  41. 41. MONTH’ S END c a n h i t s a l e s reps l ike a FULL MOON!
  42. 42. Eve n t h e most HELPFUL reps might g i ve i n without…
  43. 43. CONTEXT
  44. 44. Con t e x t i s t h e SILVER BULLET. Make con t e x t e a s y t o u s e a n d c onve n i e n t . For g e t ABC, s a l e s n e e d s t o ABH: A lwa y s Be He l p ing !
  45. 45. 7
  46. 46. FRANKENTOOLS
  47. 47. Q: How many hours does it take your team to combine, compare, report and guesstimate results/revenue from your sales & marketing tools?
  48. 48. A: TOO MANY!!
  49. 49. ALL-IN-ONE I N TEGRAT I O N wouldn’t this be nice?
  50. 50. Defeat Your Demons! VIRAL ZOMBIES Shareable is Lovable SOCIAL VAMPIRES Always Be Useful First EVIL QUEEN It ’s NOT About You GHOSTLY LISTS Attract Targeted Leads SKELETAL DESIGN Customized and Responsive SALESWOLVES Efficient Context as Silver Bullet FRANKENTOOLS Integration for ROI measurement, reporting, and accountability !! 2! 3! 4! 5! 6! 7! !
  51. 51. and put the FUN back into… FUNnel
  52. 52. HAPPY HALLOWEEN!!

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