(Hint: It's easier than you think!)
More than 40 million Americans -- or roughly 15% of the population -- regularly listen to podcasts. That’s up from 9% in 2008, according to Edison Research.
If you've ever thought about creating a podcast, whether it be for business or just for fun, there's no time like the present.
This SlideShare covers:
1. Why start a podcast?
2. How to start a podcast
3. Marketing & measuring a podcast
Want more? Download the full ebook here: http://hubs.ly/y0JKjb0
5. A digital audio or video file or
recording, usually part of a
themed series, that can be
downloaded from a website to
a media player or computer.
“ “
- Dictionary.com
Podcast:
8. 15% OF THE AMERICAN
POPULATION
That’s 40 million people.
Data Source: Edison Research
9. podcast listeners spend
an average of 6 hours
and 8 minutes each day
consuming audio.
Data Source: Edison Research
10. 30% of that time is spent listening to PODCASTS
23%
12%
9%
5%
30%
21%
Streaming
Audio
(Pandora,
Spotify, etc.)
Podcasts
Owned Music (CDs,
Digital music files, etc.)
TV Music Channels (e.g.
Music Choice)
SiriusXM
AM/FM Radio
25. Having a podcast doesn’t mean
that people will actually
discover your podcast, nor
does it mean that your
podcast will be a success.
- David Gerhardt, The Growth Show
34. Free eBook:
How to create a
Podcast for your
business and grow
your audience
Written by
HubSpot’s podcast
creator himself,
David Gerhardt of
The Growth Show
Start Reading!