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Greater Giving Through Strategic Fundraising

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Raising money has never been more challenging or competitive for nonprofits who rely on fundraising programs at the national level, regional and local level. You need to provide multiple channels for your chapters and participants to keep the donations flowing and teams motivated.

Publié dans : Business
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Greater Giving Through Strategic Fundraising

  1. 1. Greater Giving through Strategic Fundraising
  2. 2. The Agenda Defining ROI for Fundraising Events Maximizing Ticket Sales Raising Awareness Through Social Media Tying it All Togetherwww.eventbrite.com 2
  3. 3. Defining ROI ROI = Increasing donations + Raising awareness + Maximizing ticket saleswww.eventbrite.com 3
  4. 4. The Agenda Defining ROI for Fundraising Events Maximizing Ticket Sales Raising Awareness Through Social Media Tying it All Togetherwww.eventbrite.com 4
  5. 5. Ticketing Lifecycle On average, fundraiser tickets go on sale 4-6 weeks before the event.www.eventbrite.com 5
  6. 6. Ticket Lifecycle At what point has an event sold ½ its tickets? 2 weeks prior In the week to the event prior to the event 29% 38% 1 week prior to the event 33%www.eventbrite.com 6
  7. 7. Be Proactive Set a goal calendar and work backwards Create a marketing calendar • 88% of fundraisers sent invites when tickets go on sale, but too many fall silent until the event thereafter • Over 50% of nonprofits say that frontloading ticket sales is important to themwww.eventbrite.com 7
  8. 8. Open Communication Create a communication plan • Work backwards from the date of the event until the first invite goes out How should I communicate? • Email invitations vs. Paper invitations What are the strategic times to email people? • 9am, 11am, 1pm, 4pm, 7pm Where to post information? • Org. website, Facebook, Twitter, LinkedInwww.eventbrite.com 8
  9. 9. Data is your Friend 64% of fundraiser organizers who met their sales goals logged in daily to view ticket sales and analytics. Of those who didn’t come close to their goals, only 43% logged in daily.www.eventbrite.com 9
  10. 10. Don’t Think of Your Event as Just as an Event Use the event as a data collection opportunity Consider the long term vs. short term gains Create direct donation option for non-attendeeswww.eventbrite.com 2 10
  11. 11. ExampleUtilize the attendees of past events to easily create acohesive database for future events. Use tracking links to motivate others to promote the event to their networks. Enable non- attendee monetary support. Offer discount codes to those who can help promote your event. 11
  12. 12. The Agenda Defining ROI for Fundraising Events Maximizing Ticket Sales Raising Awareness Through Social Media Tying it All Togetherwww.eventbrite.com 12
  13. 13. Events are Inherently Socialwww.eventbrite.com 13
  14. 14. Awareness and Profit - Over 5,000 Eventbrite events shared on Facebook per day - Over 1,500 Eventbrite events shared on Twitter per day - Over 400 Invite Friends emails per day - Over 500 LinkedIn shares per daywww.eventbrite.com 14
  15. 15. Why is Social Media SO Powerful for EventsOne attendee : 130 friendswww.eventbrite.com 15
  16. 16. • One attendee’s One attendee’s• potential reach: Potential Reach • 16,900 friends 16,900 friends 16
  17. 17. Facebook Shares pre- purchase post- 40% purchase 60% The motivation to share is higher once the purchase has been made.www.eventbrite.com 17
  18. 18. More Social, More Revenue On average, 1 Facebook share generates $11 in future sales and 30 page views back to your event page Prompt attendees to share event information before and after they purchase a registrationTicket sales per share Event type www.eventbrite.com 18
  19. 19. Give Attendees a Reason toBefore the event: Engage• Encourage sharing to jumpstart dialogue• Encourage the use of a #hashtag• Add to organizer and event pageDuring the event:• Prominently display the #hashtag• Display the conversationAfter the event:• Ask for feedback, share a survey• Create and share recaps www.eventbrite.com 19
  20. 20. The Agenda Defining ROI for Fundraising Events Maximizing Ticket Sales Raising Awareness Through Social Media Tying it All Togetherwww.eventbrite.com 20
  21. 21. Smarter Marketing Decisions 1 Event is promoted 2 Purchase is made 3 Sales are trackedwww.eventbrite.com 21
  22. 22. Valuable Registration Data Capture attendee Easily generate Export reporting to 1 data during transaction 2 reports 3 analyze information further Utilize Key Reports: 1. Attendee Geography & Summary 2. Web Traffic vs. Overall Sales 3. Sales by Registration Type 4. Invitation Stats 5. Promotional Code Usage 6. Survey Questions & Custom Data 7. Cross Event Reportswww.eventbrite.com 22
  23. 23. Wrap Up • Set a goal calendar and work backwards to set marketing efforts and targets • Incent early ticket purchasing to get the wheel in motion • Collect donations from those who can’t attend • Encourage post-purchase sharing – it is most powerful • Give attendees reason to engage on social media • Use data to understand which efforts are most effectivewww.eventbrite.com 23
  24. 24. Eventbrite for Causes 20% Discount: Easy pay-as-you-go pricing. No contracts. No hidden fees.2% + .99 per registration + Flexible Credit Card Options(We’ll never charge more than $9.95 per registrant.) Email 501(c)3 to: Nonprofit@eventbrite.com www.eventbrite.com 24
  25. 25. Laura Coltrin Product Marketing Manager laura@eventbrite.com @eventbrite Eventbrite.com/npowww.eventbrite.com 25

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