Your headline is your first, and maybe only, chance to grab your target audience's attention, so don't choose your titles on a whim. Look to data to understand what drives readers to click on, read, share, or interact with your content’s titles or headlines. The data in this SlideShare comes from a sample of more than 3.3 million paid link headlines from the pool of English language paid links that ran across Outbrain’s network of 100,000+ publisher sites with supporting data from HubSpot’s Marketing blog. You'll learn: -Why headlines matter -What copy compels people to click -How to increase engagement and conversions -The optimal length for your titles and headlines -How headlines affect search and promotion

1. DATA DRIVEN STRATEGIES FOR
Writing Effective
Titles & Headlines
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A captivating title is your
chance to grab your target
audience’s attention.

3. +
And titles shouldn’t be created
based on what feels right or
what sounds sexy.

4. +
You should let data guide your
decisions when it comes to
creating attractive titles.

5. +
That’s where this data-driven
guide to writing effective titles
and headlines comes in:

6. +
That’s where this data-driven
guide to writing effective titles
and headlines comes in:
Click to download

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P O S I T I V E E F F E C T S O N C T R
What Kinds of Headlines Compel People to Click?

8. P O S I T I V E E F F E C T S O N C T R
What Kinds of Headlines Compel People to Click?
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Try this

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What Kinds of Headlines Make People Stick Around?
P O S I T I V E E F F E C T S O N P O S T-C L I C K E N G A G E M E N T (PA G E V I E W S P E R S E S S I O N)

10. What Kinds of Headlines Make People Stick Around?
P O S I T I V E E F F E C T S O N P O S T-C L I C K E N G A G E M E N T (PA G E V I E W S P E R S E S S I O N)
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Try this

11. +
What Kinds of Headlines Make People Take Action?
P O S I T I V E E F F E C T S O N C V R

12. What Kinds of Headlines Make People Take Action?
P O S I T I V E E F F E C T S O N C V R
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Try this

13. +
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14. DATA DRIVEN STRATEGIES FOR
Writing Effective
Titles & Headlines
+

15. DATA DRIVEN STRATEGIES FOR
Writing Effective
Titles & Headlines
+
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