SlideShare une entreprise Scribd logo
1  sur  47
Télécharger pour lire hors ligne
crappy sales 
email templates 
www.getsidekick.com 
DO 
LEAD TO MORE revenue?
THERE’S AN OLD SALES PROVERB: 
www.getsidekick.com
THERE’S AN OLD SALES PROVERB: 
Out of 10 prospects 
www.getsidekick.com
1 will always buy. 
www.getsidekick.com
1 will always buy. 
1 will never buy. 
www.getsidekick.com
And it’s the sales reps job to 
win the 8 in the middle. 
www.getsidekick.com
we’ve been looking at 
this wrong. 
www.getsidekick.com 
BUT MAYBE
it’s the sales rep’s job is to 
find who buys every time. 
www.getsidekick.com 
MAYBE
Let’s look at this awesome email: 
Hi Ravi, 
The article you shared on LinkedIn yesterday 
addresses a challenge that I've heard two sales 
directors mention this week. Your unique perspective 
would be beneficial for them to hear. 
We help sales execs improve their reps success with a 
similar approach. Do you have 5 minutes to speak on 
Wednesday or Thursday afternoon this week?
Let’s look at this awesome email: 
Hi Ravi, 
The article you shared on LinkedIn yesterday 
addresses a challenge that I've heard two sales 
directors mention this week. Your unique perspective 
would be beneficial for them to hear. 
We help sales execs improve their reps success with a 
similar approach. Do you have 5 minutes to speak on 
Wednesday or Thursday afternoon this week? 
Clear interest in 
prospect’s social activity.
Let’s look at this awesome email: 
Hi Ravi, 
The article you shared on LinkedIn yesterday 
addresses a challenge that I've heard two sales 
directors mention this week. Your unique perspective 
would be beneficial for them to hear. 
We help sales execs improve their reps success with a 
similar approach. Do you have 5 minutes to speak on 
Wednesday or Thursday afternoon this week? 
Clear interest in 
prospect’s social activity. 
Smooth connection to 
business value.
Let’s look at this awesome email: 
Hi Ravi, 
The article you shared on LinkedIn yesterday 
addresses a challenge that I've heard two sales 
directors mention this week. Your unique perspective 
would be beneficial for them to hear. 
We help sales execs improve their reps success with a 
similar approach. Do you have 5 minutes to speak on 
Wednesday or Thursday afternoon this week? 
Clear interest in 
prospect’s social activity. 
Smooth connection to 
business value. 
Specific next steps on a 
phone conversation.
Let’s look at this awesome email: 
Hi Ravi, 
The article you shared on LinkedIn yesterday 
addresses a challenge that I've heard two sales 
directors mention this week. Your unique perspective 
would be beneficial for them to hear. 
We help sales execs improve their reps success with a 
similar approach. Do you have 5 minutes to speak on 
Wednesday or Thursday afternoon this week? 
Clear interest in 
prospect’s social activity. 
Smooth connection to 
business value. 
Specific next steps on a 
phone conversation. 
P.S. This tracks our emails, 
sending live alerts when an 
email is opened or clicked.
Let’s look at this awesome email: 
Hi Ravi, 
The article you shared on LinkedIn yesterday 
addresses a challenge that I've heard two sales 
directors mention this week. Your unique perspective 
would be beneficial for them to hear. 
We help sales execs improve their reps success with a 
similar approach. Do you have 5 minutes to speak on 
Wednesday or Thursday afternoon this week? 
Clear interest in 
prospect’s social activity. 
Smooth connection to 
business value. 
Specific next steps on a 
phone conversation. 
P.S. This tracks our emails, 
sending live alerts when an 
email is opened or clicked. 
CLICK HERE TO TRACK YOUR 
EMAILS FOR FREE TODAY.
So that email was awesome. 
Why wouldn’t you respond? 
www.getsidekick.com
... but would you buy? 
www.getsidekick.com
Oftentimes, these awesome emails 
get responses that are: 
www.getsidekick.com
Oftentimes, these awesome emails 
get responses that are: 
u Complimenting the non-invasive and strategic email. 
www.getsidekick.com
Oftentimes, these awesome emails 
get responses that are: 
u Complimenting the non-invasive and strategic email. 
u Respecting the effort behind the personalized research. 
www.getsidekick.com
... but don’t actually show 
interest in the product. 
www.getsidekick.com
Let’s look at this crappy email: 
Hi Danielle, 
It’s about time for that afternoon coffee here on the 
East Coast ... why not get your caffeine with some 
marketing ideas? 
I reviewed your website and industry, and have put 
together an initial 2013 plan that will help point you 
down the path of generating more inbound leads and 
sales velocity. When’s a good time for us to connect for 
15 minutes and review these ideas?
Let’s look at this crappy email: 
Hi Danielle, 
It’s about time for that afternoon coffee here on the 
East Coast ... why not get your caffeine with some 
marketing ideas? 
I reviewed your website and industry, and have put 
together an initial 2013 plan that will help point you 
down the path of generating more inbound leads and 
sales velocity. When’s a good time for us to connect for 
15 minutes and review these ideas? 
Intro sentence is 
completely irrelevant.
Let’s look at this crappy email: 
Hi Danielle, 
It’s about time for that afternoon coffee here on the 
East Coast ... why not get your caffeine with some 
marketing ideas? 
I reviewed your website and industry, and have put 
together an initial 2013 plan that will help point you 
down the path of generating more inbound leads and 
sales velocity. When’s a good time for us to connect for 
15 minutes and review these ideas? 
Intro sentence is 
completely irrelevant. 
Early promise without any 
proof it can happen.
Let’s look at this crappy email: 
Hi Danielle, 
It’s about time for that afternoon coffee here on the 
East Coast ... why not get your caffeine with some 
marketing ideas? 
I reviewed your website and industry, and have put 
together an initial 2013 plan that will help point you 
down the path of generating more inbound leads and 
sales velocity. When’s a good time for us to connect for 
15 minutes and review these ideas? 
Intro sentence is 
completely irrelevant. 
Early promise without any 
proof it can happen. 
Says nothing about the 
business you’re emailing.
BUT HERE’S THE THING. 
The prospect who does respond had 
to see through the crap to see that 
they actually want the product. 
www.getsidekick.com
THEY MAY SAY: 
“You know, I’ve been meaning to 
address this. I’ll respond.” 
www.getsidekick.com
Will this email get you a 90% connect rate? 
www.getsidekick.com
Will this email get you a 90% connect rate? 
NOPE. 
www.getsidekick.com
Will this email get you a 90% connect rate? 
NOPE. 
Will this email get you a 90% close rate? 
www.getsidekick.com
Will this email get you a 90% connect rate? 
NOPE. 
Will this email get you a 90% close rate? 
MAYBE. 
www.getsidekick.com
Will this email get you a 90% connect rate? 
NOPE. 
Will this email get you a 90% close rate? 
MAYBE. 
(A connect rate reflects how many people overall responded while 
close rate reflects how overall bought.) 
www.getsidekick.com
With an awesome email, your connect rate 
widens the top of your funnel. 
www.getsidekick.com
With an awesome email, your connect rate 
widens the top of your funnel. 
AND VERY FEW SURVIVE. 
www.getsidekick.com
With a crappy email, your close rate 
attracts a very consistent funnel. 
www.getsidekick.com
With a crappy email, your close rate 
attracts a very consistent funnel. 
AND JUST ABOUT ALL SURVIVE. 
www.getsidekick.com
SO, WHICH IS BETTER? 
www.getsidekick.com
SO, WHICH IS BETTER? 
Connect with many and close a few? 
www.getsidekick.com
SO, WHICH IS BETTER? 
Connect with many and close a few? 
Or connect with few and close all? 
www.getsidekick.com
www.getsidekick.com 
TEST IT OUT.
www.getsidekick.com 
TEST IT OUT. 
Click here to go to getsidekick.com.
www.getsidekick.com 
TEST IT OUT. 
Click here to go to getsidekick.com. 
Sign up for free email tracking.
www.getsidekick.com 
TEST IT OUT. 
Click here to go to getsidekick.com. 
Sign up for free email tracking. 
Send a tracked email and see:
www.getsidekick.com 
TEST IT OUT. 
Click here to go to getsidekick.com. 
Sign up for free email tracking. 
Send a tracked email and see: 
u Which get opened most
www.getsidekick.com 
TEST IT OUT. 
Click here to go to getsidekick.com. 
Sign up for free email tracking. 
Send a tracked email and see: 
u Which get opened most 
u Which opens lead to responses
www.getsidekick.com 
TEST IT OUT. 
Click here to go to getsidekick.com. 
Sign up for free email tracking. 
Send a tracked email and see: 
u Which get opened most 
u Which opens lead to responses 
u Which opens lead to deals
TRACK 
Until we test it, we’ll 
never know. 
www.getsidekick.com
THANK YOU. 
www.getsidekick.com

Contenu connexe

Tendances

PSFK Future of Work Report
PSFK Future of Work ReportPSFK Future of Work Report
PSFK Future of Work ReportPSFK
 
127017438_RMA_OperationalRiskAppetite_v1.0
127017438_RMA_OperationalRiskAppetite_v1.0127017438_RMA_OperationalRiskAppetite_v1.0
127017438_RMA_OperationalRiskAppetite_v1.0Rachael Phelan
 
Governance Culture & Incentives- Fundamentals of Operational Risk
Governance Culture & Incentives- Fundamentals of Operational RiskGovernance Culture & Incentives- Fundamentals of Operational Risk
Governance Culture & Incentives- Fundamentals of Operational RiskAndrew Smart
 
Risk Appetite: A new Menu under Basel 3? Pieter Klaassen (UBS) voor het Zande...
Risk Appetite: A new Menu under Basel 3? Pieter Klaassen (UBS) voor het Zande...Risk Appetite: A new Menu under Basel 3? Pieter Klaassen (UBS) voor het Zande...
Risk Appetite: A new Menu under Basel 3? Pieter Klaassen (UBS) voor het Zande...Zanders Treasury, Risk and Finance
 
Third-Party Oversight & Governance
Third-Party Oversight & GovernanceThird-Party Oversight & Governance
Third-Party Oversight & GovernanceEDR
 
Introduction to Risk Management ISO31000:2009
Introduction to Risk Management ISO31000:2009Introduction to Risk Management ISO31000:2009
Introduction to Risk Management ISO31000:2009Ahmad Azwang Aisram Omar
 
Managing Your Risk Taxonomy within StratexPoint
Managing Your Risk Taxonomy within StratexPointManaging Your Risk Taxonomy within StratexPoint
Managing Your Risk Taxonomy within StratexPointAscendore Limited
 
Front Series D Investor Deck
Front Series D Investor DeckFront Series D Investor Deck
Front Series D Investor DeckFront
 
Risk Management Toolkit - Framework, Best Practices and Templates
Risk Management Toolkit - Framework, Best Practices and TemplatesRisk Management Toolkit - Framework, Best Practices and Templates
Risk Management Toolkit - Framework, Best Practices and TemplatesAurelien Domont, MBA
 
Corporate ventures in sweden
Corporate ventures in swedenCorporate ventures in sweden
Corporate ventures in swedenFelipe Sotelo A.
 
Operational Risk Management - A Gateway to managing the risk profile of your...
Operational Risk Management -  A Gateway to managing the risk profile of your...Operational Risk Management -  A Gateway to managing the risk profile of your...
Operational Risk Management - A Gateway to managing the risk profile of your...Eneni Oduwole
 
Airbyte - Series-B deck
Airbyte - Series-B deckAirbyte - Series-B deck
Airbyte - Series-B deckAirbyte
 
The Decade to Deliver: A Call to Business Action
The Decade to Deliver: A Call to Business Action The Decade to Deliver: A Call to Business Action
The Decade to Deliver: A Call to Business Action accenture
 
Integrating Risk into your Balanced Scorecard
Integrating Risk into your Balanced Scorecard Integrating Risk into your Balanced Scorecard
Integrating Risk into your Balanced Scorecard Andrew Smart
 
Enterprise Risk Management as a Core Management Process
Enterprise Risk Management as a Core Management ProcessEnterprise Risk Management as a Core Management Process
Enterprise Risk Management as a Core Management Processregio12
 
Finance and Investment Toolkit - Framework, Best Practices and Templates
Finance and Investment Toolkit - Framework, Best Practices and TemplatesFinance and Investment Toolkit - Framework, Best Practices and Templates
Finance and Investment Toolkit - Framework, Best Practices and TemplatesAurelien Domont, MBA
 
The Wealthfront Equity Plan (Stanford GSB, March 2016)
The Wealthfront Equity Plan (Stanford GSB, March 2016)The Wealthfront Equity Plan (Stanford GSB, March 2016)
The Wealthfront Equity Plan (Stanford GSB, March 2016)Adam Nash
 
Management Consulting Toolkit with Great Powerpoint Presentations
Management Consulting Toolkit with Great Powerpoint PresentationsManagement Consulting Toolkit with Great Powerpoint Presentations
Management Consulting Toolkit with Great Powerpoint PresentationsAurelien Domont, MBA
 

Tendances (20)

PSFK Future of Work Report
PSFK Future of Work ReportPSFK Future of Work Report
PSFK Future of Work Report
 
127017438_RMA_OperationalRiskAppetite_v1.0
127017438_RMA_OperationalRiskAppetite_v1.0127017438_RMA_OperationalRiskAppetite_v1.0
127017438_RMA_OperationalRiskAppetite_v1.0
 
Governance Culture & Incentives- Fundamentals of Operational Risk
Governance Culture & Incentives- Fundamentals of Operational RiskGovernance Culture & Incentives- Fundamentals of Operational Risk
Governance Culture & Incentives- Fundamentals of Operational Risk
 
Risk Appetite: A new Menu under Basel 3? Pieter Klaassen (UBS) voor het Zande...
Risk Appetite: A new Menu under Basel 3? Pieter Klaassen (UBS) voor het Zande...Risk Appetite: A new Menu under Basel 3? Pieter Klaassen (UBS) voor het Zande...
Risk Appetite: A new Menu under Basel 3? Pieter Klaassen (UBS) voor het Zande...
 
Third-Party Oversight & Governance
Third-Party Oversight & GovernanceThird-Party Oversight & Governance
Third-Party Oversight & Governance
 
Introduction to Risk Management ISO31000:2009
Introduction to Risk Management ISO31000:2009Introduction to Risk Management ISO31000:2009
Introduction to Risk Management ISO31000:2009
 
Managing Your Risk Taxonomy within StratexPoint
Managing Your Risk Taxonomy within StratexPointManaging Your Risk Taxonomy within StratexPoint
Managing Your Risk Taxonomy within StratexPoint
 
Front Series D Investor Deck
Front Series D Investor DeckFront Series D Investor Deck
Front Series D Investor Deck
 
Strong but wrong
Strong but wrongStrong but wrong
Strong but wrong
 
Risk Management Toolkit - Framework, Best Practices and Templates
Risk Management Toolkit - Framework, Best Practices and TemplatesRisk Management Toolkit - Framework, Best Practices and Templates
Risk Management Toolkit - Framework, Best Practices and Templates
 
KRI (Key Risk Indicators) & IT
KRI (Key Risk Indicators) & ITKRI (Key Risk Indicators) & IT
KRI (Key Risk Indicators) & IT
 
Corporate ventures in sweden
Corporate ventures in swedenCorporate ventures in sweden
Corporate ventures in sweden
 
Operational Risk Management - A Gateway to managing the risk profile of your...
Operational Risk Management -  A Gateway to managing the risk profile of your...Operational Risk Management -  A Gateway to managing the risk profile of your...
Operational Risk Management - A Gateway to managing the risk profile of your...
 
Airbyte - Series-B deck
Airbyte - Series-B deckAirbyte - Series-B deck
Airbyte - Series-B deck
 
The Decade to Deliver: A Call to Business Action
The Decade to Deliver: A Call to Business Action The Decade to Deliver: A Call to Business Action
The Decade to Deliver: A Call to Business Action
 
Integrating Risk into your Balanced Scorecard
Integrating Risk into your Balanced Scorecard Integrating Risk into your Balanced Scorecard
Integrating Risk into your Balanced Scorecard
 
Enterprise Risk Management as a Core Management Process
Enterprise Risk Management as a Core Management ProcessEnterprise Risk Management as a Core Management Process
Enterprise Risk Management as a Core Management Process
 
Finance and Investment Toolkit - Framework, Best Practices and Templates
Finance and Investment Toolkit - Framework, Best Practices and TemplatesFinance and Investment Toolkit - Framework, Best Practices and Templates
Finance and Investment Toolkit - Framework, Best Practices and Templates
 
The Wealthfront Equity Plan (Stanford GSB, March 2016)
The Wealthfront Equity Plan (Stanford GSB, March 2016)The Wealthfront Equity Plan (Stanford GSB, March 2016)
The Wealthfront Equity Plan (Stanford GSB, March 2016)
 
Management Consulting Toolkit with Great Powerpoint Presentations
Management Consulting Toolkit with Great Powerpoint PresentationsManagement Consulting Toolkit with Great Powerpoint Presentations
Management Consulting Toolkit with Great Powerpoint Presentations
 

Similaire à Do Crappy Sales Email Templates Lead To More Revenue?

5 marketing breakthroughs to Amplify Your Business
5 marketing breakthroughs to Amplify Your Business5 marketing breakthroughs to Amplify Your Business
5 marketing breakthroughs to Amplify Your BusinessTom McLelland
 
30 day challenge
30 day challenge30 day challenge
30 day challengedenise2228
 
Copywriting for Conversion Webinar with Joanna Wiebe
Copywriting for Conversion Webinar with Joanna Wiebe Copywriting for Conversion Webinar with Joanna Wiebe
Copywriting for Conversion Webinar with Joanna Wiebe Unbounce
 
How To Avoid Sending Selfish "Just Checking In" Follow Up Emails
How To Avoid Sending Selfish "Just Checking In" Follow Up EmailsHow To Avoid Sending Selfish "Just Checking In" Follow Up Emails
How To Avoid Sending Selfish "Just Checking In" Follow Up EmailsHubSpot
 
Content Marketing by Rob Fitzpatrick
Content Marketing by Rob FitzpatrickContent Marketing by Rob Fitzpatrick
Content Marketing by Rob FitzpatrickStartupbootcamp
 
Mike Lieberman - How to Push the Prospect's Buy Button with Inbound Sales
Mike Lieberman - How to Push the Prospect's Buy Button with Inbound SalesMike Lieberman - How to Push the Prospect's Buy Button with Inbound Sales
Mike Lieberman - How to Push the Prospect's Buy Button with Inbound SalesINBOUND
 
IM Success Secret: Just Write It!
IM Success Secret: Just Write It!IM Success Secret: Just Write It!
IM Success Secret: Just Write It!Dennis
 
TBWS Austin
TBWS Austin TBWS Austin
TBWS Austin melvolley
 
Startup MBA 3.0 - Growth, content marketing
Startup MBA 3.0 - Growth, content marketingStartup MBA 3.0 - Growth, content marketing
Startup MBA 3.0 - Growth, content marketingFounder-Centric
 
How to Beat Elon Musk & Bill Gates: 3 Steps to Master LinkedIn, Video, and Em...
How to Beat Elon Musk & Bill Gates: 3 Steps to Master LinkedIn, Video, and Em...How to Beat Elon Musk & Bill Gates: 3 Steps to Master LinkedIn, Video, and Em...
How to Beat Elon Musk & Bill Gates: 3 Steps to Master LinkedIn, Video, and Em...Sales Hacker
 
How to Attract New Landlords - My 5 Step Formula
How to Attract New Landlords - My 5 Step FormulaHow to Attract New Landlords - My 5 Step Formula
How to Attract New Landlords - My 5 Step FormulaSam Ashdown
 
Top 10 Mistakes Need To Avoid For Success
Top 10 Mistakes Need To Avoid For SuccessTop 10 Mistakes Need To Avoid For Success
Top 10 Mistakes Need To Avoid For Successhowtowriteablogpost
 
5 Easy Ways To Instantly Make $500 In A Weekend!
5 Easy Ways To Instantly Make $500 In A Weekend!5 Easy Ways To Instantly Make $500 In A Weekend!
5 Easy Ways To Instantly Make $500 In A Weekend!Dennis
 
10 Minute Awakening is a 3-Week Program created by Paul Thomas
10 Minute Awakening is a 3-Week Program created by Paul Thomas 10 Minute Awakening is a 3-Week Program created by Paul Thomas
10 Minute Awakening is a 3-Week Program created by Paul Thomas AMIT KUMAR
 
Article writing tips
Article writing tipsArticle writing tips
Article writing tipsdenise2228
 
Seven steps-to-affiliate-marketing-success
Seven steps-to-affiliate-marketing-successSeven steps-to-affiliate-marketing-success
Seven steps-to-affiliate-marketing-successColin Cousins
 

Similaire à Do Crappy Sales Email Templates Lead To More Revenue? (20)

5 marketing breakthroughs to Amplify Your Business
5 marketing breakthroughs to Amplify Your Business5 marketing breakthroughs to Amplify Your Business
5 marketing breakthroughs to Amplify Your Business
 
30 day challenge
30 day challenge30 day challenge
30 day challenge
 
Copywriting for Conversion Webinar with Joanna Wiebe
Copywriting for Conversion Webinar with Joanna Wiebe Copywriting for Conversion Webinar with Joanna Wiebe
Copywriting for Conversion Webinar with Joanna Wiebe
 
How To Avoid Sending Selfish "Just Checking In" Follow Up Emails
How To Avoid Sending Selfish "Just Checking In" Follow Up EmailsHow To Avoid Sending Selfish "Just Checking In" Follow Up Emails
How To Avoid Sending Selfish "Just Checking In" Follow Up Emails
 
Content Marketing by Rob Fitzpatrick
Content Marketing by Rob FitzpatrickContent Marketing by Rob Fitzpatrick
Content Marketing by Rob Fitzpatrick
 
Mike Lieberman - How to Push the Prospect's Buy Button with Inbound Sales
Mike Lieberman - How to Push the Prospect's Buy Button with Inbound SalesMike Lieberman - How to Push the Prospect's Buy Button with Inbound Sales
Mike Lieberman - How to Push the Prospect's Buy Button with Inbound Sales
 
Hero 1 of 50
Hero 1 of 50Hero 1 of 50
Hero 1 of 50
 
Roiwebinar3
Roiwebinar3Roiwebinar3
Roiwebinar3
 
IM Success Secret: Just Write It!
IM Success Secret: Just Write It!IM Success Secret: Just Write It!
IM Success Secret: Just Write It!
 
TBWS Austin
TBWS Austin TBWS Austin
TBWS Austin
 
Startup MBA 3.0 - Growth, content marketing
Startup MBA 3.0 - Growth, content marketingStartup MBA 3.0 - Growth, content marketing
Startup MBA 3.0 - Growth, content marketing
 
How to Beat Elon Musk & Bill Gates: 3 Steps to Master LinkedIn, Video, and Em...
How to Beat Elon Musk & Bill Gates: 3 Steps to Master LinkedIn, Video, and Em...How to Beat Elon Musk & Bill Gates: 3 Steps to Master LinkedIn, Video, and Em...
How to Beat Elon Musk & Bill Gates: 3 Steps to Master LinkedIn, Video, and Em...
 
How to Attract New Landlords - My 5 Step Formula
How to Attract New Landlords - My 5 Step FormulaHow to Attract New Landlords - My 5 Step Formula
How to Attract New Landlords - My 5 Step Formula
 
Top 10 Mistakes Need To Avoid For Success
Top 10 Mistakes Need To Avoid For SuccessTop 10 Mistakes Need To Avoid For Success
Top 10 Mistakes Need To Avoid For Success
 
5 Easy Ways To Instantly Make $500 In A Weekend!
5 Easy Ways To Instantly Make $500 In A Weekend!5 Easy Ways To Instantly Make $500 In A Weekend!
5 Easy Ways To Instantly Make $500 In A Weekend!
 
C the light iabc
C the light iabcC the light iabc
C the light iabc
 
10 Minute Awakening is a 3-Week Program created by Paul Thomas
10 Minute Awakening is a 3-Week Program created by Paul Thomas 10 Minute Awakening is a 3-Week Program created by Paul Thomas
10 Minute Awakening is a 3-Week Program created by Paul Thomas
 
Article writing tips
Article writing tipsArticle writing tips
Article writing tips
 
Seven steps-to-affiliate-marketing-success
Seven steps-to-affiliate-marketing-successSeven steps-to-affiliate-marketing-success
Seven steps-to-affiliate-marketing-success
 
email samples
email samplesemail samples
email samples
 

Plus de HubSpot

Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleCultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleHubSpot
 
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItYour Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About MarketingHubSpot
 
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)HubSpot
 
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingThe Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingHubSpot
 
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessAligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessHubSpot
 
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to KnowHubSpot
 
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerInbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
 
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. HubSpot
 
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot
 
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonAdd the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonHubSpot
 
What is Inbound Recruiting?
What is Inbound Recruiting?What is Inbound Recruiting?
What is Inbound Recruiting?HubSpot
 
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoBehind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoHubSpot
 
25 Discovery Call Questions
25 Discovery Call Questions25 Discovery Call Questions
25 Discovery Call QuestionsHubSpot
 
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHow to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHubSpot
 
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessClass 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
 
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
 
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpotHubSpot
 
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
 
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
 

Plus de HubSpot (20)

Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleCultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posible
 
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItYour Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About Marketing
 
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
 
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingThe Tech Scene in Berlin is Booming
The Tech Scene in Berlin is Booming
 
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessAligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
 
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know
 
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerInbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
 
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one.
 
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot Diversity Data 2016
HubSpot Diversity Data 2016
 
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonAdd the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-Thon
 
What is Inbound Recruiting?
What is Inbound Recruiting?What is Inbound Recruiting?
What is Inbound Recruiting?
 
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoBehind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot Tokyo
 
25 Discovery Call Questions
25 Discovery Call Questions25 Discovery Call Questions
25 Discovery Call Questions
 
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHow to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's Buyer
 
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessClass 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your Business
 
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
 
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies
 
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
 

Do Crappy Sales Email Templates Lead To More Revenue?

  • 1. crappy sales email templates www.getsidekick.com DO LEAD TO MORE revenue?
  • 2. THERE’S AN OLD SALES PROVERB: www.getsidekick.com
  • 3. THERE’S AN OLD SALES PROVERB: Out of 10 prospects www.getsidekick.com
  • 4. 1 will always buy. www.getsidekick.com
  • 5. 1 will always buy. 1 will never buy. www.getsidekick.com
  • 6. And it’s the sales reps job to win the 8 in the middle. www.getsidekick.com
  • 7. we’ve been looking at this wrong. www.getsidekick.com BUT MAYBE
  • 8. it’s the sales rep’s job is to find who buys every time. www.getsidekick.com MAYBE
  • 9. Let’s look at this awesome email: Hi Ravi, The article you shared on LinkedIn yesterday addresses a challenge that I've heard two sales directors mention this week. Your unique perspective would be beneficial for them to hear. We help sales execs improve their reps success with a similar approach. Do you have 5 minutes to speak on Wednesday or Thursday afternoon this week?
  • 10. Let’s look at this awesome email: Hi Ravi, The article you shared on LinkedIn yesterday addresses a challenge that I've heard two sales directors mention this week. Your unique perspective would be beneficial for them to hear. We help sales execs improve their reps success with a similar approach. Do you have 5 minutes to speak on Wednesday or Thursday afternoon this week? Clear interest in prospect’s social activity.
  • 11. Let’s look at this awesome email: Hi Ravi, The article you shared on LinkedIn yesterday addresses a challenge that I've heard two sales directors mention this week. Your unique perspective would be beneficial for them to hear. We help sales execs improve their reps success with a similar approach. Do you have 5 minutes to speak on Wednesday or Thursday afternoon this week? Clear interest in prospect’s social activity. Smooth connection to business value.
  • 12. Let’s look at this awesome email: Hi Ravi, The article you shared on LinkedIn yesterday addresses a challenge that I've heard two sales directors mention this week. Your unique perspective would be beneficial for them to hear. We help sales execs improve their reps success with a similar approach. Do you have 5 minutes to speak on Wednesday or Thursday afternoon this week? Clear interest in prospect’s social activity. Smooth connection to business value. Specific next steps on a phone conversation.
  • 13. Let’s look at this awesome email: Hi Ravi, The article you shared on LinkedIn yesterday addresses a challenge that I've heard two sales directors mention this week. Your unique perspective would be beneficial for them to hear. We help sales execs improve their reps success with a similar approach. Do you have 5 minutes to speak on Wednesday or Thursday afternoon this week? Clear interest in prospect’s social activity. Smooth connection to business value. Specific next steps on a phone conversation. P.S. This tracks our emails, sending live alerts when an email is opened or clicked.
  • 14. Let’s look at this awesome email: Hi Ravi, The article you shared on LinkedIn yesterday addresses a challenge that I've heard two sales directors mention this week. Your unique perspective would be beneficial for them to hear. We help sales execs improve their reps success with a similar approach. Do you have 5 minutes to speak on Wednesday or Thursday afternoon this week? Clear interest in prospect’s social activity. Smooth connection to business value. Specific next steps on a phone conversation. P.S. This tracks our emails, sending live alerts when an email is opened or clicked. CLICK HERE TO TRACK YOUR EMAILS FOR FREE TODAY.
  • 15. So that email was awesome. Why wouldn’t you respond? www.getsidekick.com
  • 16. ... but would you buy? www.getsidekick.com
  • 17. Oftentimes, these awesome emails get responses that are: www.getsidekick.com
  • 18. Oftentimes, these awesome emails get responses that are: u Complimenting the non-invasive and strategic email. www.getsidekick.com
  • 19. Oftentimes, these awesome emails get responses that are: u Complimenting the non-invasive and strategic email. u Respecting the effort behind the personalized research. www.getsidekick.com
  • 20. ... but don’t actually show interest in the product. www.getsidekick.com
  • 21. Let’s look at this crappy email: Hi Danielle, It’s about time for that afternoon coffee here on the East Coast ... why not get your caffeine with some marketing ideas? I reviewed your website and industry, and have put together an initial 2013 plan that will help point you down the path of generating more inbound leads and sales velocity. When’s a good time for us to connect for 15 minutes and review these ideas?
  • 22. Let’s look at this crappy email: Hi Danielle, It’s about time for that afternoon coffee here on the East Coast ... why not get your caffeine with some marketing ideas? I reviewed your website and industry, and have put together an initial 2013 plan that will help point you down the path of generating more inbound leads and sales velocity. When’s a good time for us to connect for 15 minutes and review these ideas? Intro sentence is completely irrelevant.
  • 23. Let’s look at this crappy email: Hi Danielle, It’s about time for that afternoon coffee here on the East Coast ... why not get your caffeine with some marketing ideas? I reviewed your website and industry, and have put together an initial 2013 plan that will help point you down the path of generating more inbound leads and sales velocity. When’s a good time for us to connect for 15 minutes and review these ideas? Intro sentence is completely irrelevant. Early promise without any proof it can happen.
  • 24. Let’s look at this crappy email: Hi Danielle, It’s about time for that afternoon coffee here on the East Coast ... why not get your caffeine with some marketing ideas? I reviewed your website and industry, and have put together an initial 2013 plan that will help point you down the path of generating more inbound leads and sales velocity. When’s a good time for us to connect for 15 minutes and review these ideas? Intro sentence is completely irrelevant. Early promise without any proof it can happen. Says nothing about the business you’re emailing.
  • 25. BUT HERE’S THE THING. The prospect who does respond had to see through the crap to see that they actually want the product. www.getsidekick.com
  • 26. THEY MAY SAY: “You know, I’ve been meaning to address this. I’ll respond.” www.getsidekick.com
  • 27. Will this email get you a 90% connect rate? www.getsidekick.com
  • 28. Will this email get you a 90% connect rate? NOPE. www.getsidekick.com
  • 29. Will this email get you a 90% connect rate? NOPE. Will this email get you a 90% close rate? www.getsidekick.com
  • 30. Will this email get you a 90% connect rate? NOPE. Will this email get you a 90% close rate? MAYBE. www.getsidekick.com
  • 31. Will this email get you a 90% connect rate? NOPE. Will this email get you a 90% close rate? MAYBE. (A connect rate reflects how many people overall responded while close rate reflects how overall bought.) www.getsidekick.com
  • 32. With an awesome email, your connect rate widens the top of your funnel. www.getsidekick.com
  • 33. With an awesome email, your connect rate widens the top of your funnel. AND VERY FEW SURVIVE. www.getsidekick.com
  • 34. With a crappy email, your close rate attracts a very consistent funnel. www.getsidekick.com
  • 35. With a crappy email, your close rate attracts a very consistent funnel. AND JUST ABOUT ALL SURVIVE. www.getsidekick.com
  • 36. SO, WHICH IS BETTER? www.getsidekick.com
  • 37. SO, WHICH IS BETTER? Connect with many and close a few? www.getsidekick.com
  • 38. SO, WHICH IS BETTER? Connect with many and close a few? Or connect with few and close all? www.getsidekick.com
  • 40. www.getsidekick.com TEST IT OUT. Click here to go to getsidekick.com.
  • 41. www.getsidekick.com TEST IT OUT. Click here to go to getsidekick.com. Sign up for free email tracking.
  • 42. www.getsidekick.com TEST IT OUT. Click here to go to getsidekick.com. Sign up for free email tracking. Send a tracked email and see:
  • 43. www.getsidekick.com TEST IT OUT. Click here to go to getsidekick.com. Sign up for free email tracking. Send a tracked email and see: u Which get opened most
  • 44. www.getsidekick.com TEST IT OUT. Click here to go to getsidekick.com. Sign up for free email tracking. Send a tracked email and see: u Which get opened most u Which opens lead to responses
  • 45. www.getsidekick.com TEST IT OUT. Click here to go to getsidekick.com. Sign up for free email tracking. Send a tracked email and see: u Which get opened most u Which opens lead to responses u Which opens lead to deals
  • 46. TRACK Until we test it, we’ll never know. www.getsidekick.com