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Doing a Website Redesign for Marketing Results

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The Internet has made apparent that a business' website is an increasingly important asset, and many companies are now embarking on website redesign projects to "improve" their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy. View this presentation to learn how to do a successful website redesign.

  • Surely inbound marketing is the new order of the day... :) ...and SEO is one of the most important constituents of it... :)

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Doing a Website Redesign for Marketing Results

  1. 1. Website Redesign for Marketing Results Mike Volpe g VP Marketing HubSpot
  2. 2. Agenda • Importance of Yo r Website Your • Right and Wrong Reasons • Seven Website Redesign Tips
  3. 3. Marketers Doing Marketing
  4. 4. People Blocking Marketing Can Spam Act Signed into Law
  5. 5. People Don’t Need Marketing
  6. 6. Rethinking Marketing Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Viral videos Interruption Permission