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Getting Started as a
PRODUCT MANAGER
Since you want to be
a Product Manager,
you know that…
…developers build products
Since you want to be
a Product Manager,
you know that…
should
∧
…developers build products
because they like to solve problems.
…developers build products
because they want to make an impact.
…developers build products
because they are inspired.
…developers build products
NOT because you said so.
Present the right problems
Choose the most impactful work
Inspire and enable your developers
Thus, as a PM you
should
∧
1
...
Present the right problems
Choose the most impactful work
Inspire and enable your developers
Thus, as a PM you
should
∧
1
...
IMAGE CREDIT: Dell Inc.
Know your customer
Watch
your Net
Promoter
Score
(NPS)
IMAGE CREDIT: Nicki Zita
Review customer ideas
Use data from Support
Track Usage
42%!
58%!
66%!
72%!
77%!
82%!
87%!
92%!
27%!
40%!
49%!
56%!
61%!
66%!
72%!
78%!
0%
10%
20%
30%
40%
50%
60%
70%...
Monitor Bugs
Watch Reliability
IMAGE CREDIT: Ben Terrett
Conduct User Tests
Present the right problems
Choose the most impactful work
Inspire and enable your developers
Thus, as a PM you
should
∧
1
...
BEING A PM IS HECTIC.
Organization helps you focus.
BEING A PM IS CREATIVE.
Organization helps you explore.
IMAGE CREDIT: Giulio Zannol
BEING A PM IS INTERACTIVE.
Organization helps you find patterns.
IMAGE CREDIT: Marc Wathieu
However you organize,
use only one app
to manage your
roadmap.
Consider having a tool for:
•  Roadmap/project management
•  Issue tracking
•  Feedback
•  Notebook
•  To-do list
•  Inter...
A PM bridges the
customer’s voice
with the technically
possible.
Know the stack your
product is built
…if only conceptually
Start in your Chrome
Developer Tools
Learn some
a great first language…
…and familiarize yourself
with APIs using it.
THE GOLDEN RULE
Don’t be afraid
to ask one of your
developers for help.
They’ll be
psyched you
are trying.
The First 8 Technical Things to Learn:
•  HTTP & REST
•  Chrome Development tools
•  HTML/CSS
•  Using a Text Editor
•  AP...
Present the right problems
Choose the most impactful work
Inspire and enable your developers
Thus, as a PM you
should
∧
1
...
Reinforce the Vision
IMAGE CREDIT: Alan Levine
Gain Advocates Across
Your Organization
AGE CREDIT: Scania Group
Demo with
Passion
IMAGE CREDIT: Tom Coates
THANKS!
Maggie Georgieva, @mgieva
Matt Schnitt, @mattschnitt
Angela DeFranco, @adefranco
Recommended Resources:
●  Intelligent.ly
●  Udemy
●  “The Innovator’s Dilemma” by by Clayton M. Christensen
●  Google Vent...
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Getting Started as a PM

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Learn more about HubSpot's Product team and how we work: http://dev.hubspot.com/

Publié dans : Technologie
  • Yeah both mine and Matts will be changed shortly! In the meantime, the handles are:

    Matt S: @mattschnitt
    Angela D: @Angie9012
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  • Good presentation... especially the suggestion for learning Python! Though, Slide 39 has the wrong twitter ID for Matt Schnitt. If you could fix it, that would be great!
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Getting Started as a PM

  1. 1. Getting Started as a PRODUCT MANAGER
  2. 2. Since you want to be a Product Manager, you know that…
  3. 3. …developers build products
  4. 4. Since you want to be a Product Manager, you know that… should ∧
  5. 5. …developers build products because they like to solve problems.
  6. 6. …developers build products because they want to make an impact.
  7. 7. …developers build products because they are inspired.
  8. 8. …developers build products NOT because you said so.
  9. 9. Present the right problems Choose the most impactful work Inspire and enable your developers Thus, as a PM you should ∧ 1 2 3
  10. 10. Present the right problems Choose the most impactful work Inspire and enable your developers Thus, as a PM you should ∧ 1 2 3
  11. 11. IMAGE CREDIT: Dell Inc. Know your customer
  12. 12. Watch your Net Promoter Score (NPS) IMAGE CREDIT: Nicki Zita
  13. 13. Review customer ideas
  14. 14. Use data from Support
  15. 15. Track Usage 42%! 58%! 66%! 72%! 77%! 82%! 87%! 92%! 27%! 40%! 49%! 56%! 61%! 66%! 72%! 78%! 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% March! April! May! June! July! August! September! October!
  16. 16. Monitor Bugs
  17. 17. Watch Reliability
  18. 18. IMAGE CREDIT: Ben Terrett Conduct User Tests
  19. 19. Present the right problems Choose the most impactful work Inspire and enable your developers Thus, as a PM you should ∧ 1 2 3
  20. 20. BEING A PM IS HECTIC. Organization helps you focus.
  21. 21. BEING A PM IS CREATIVE. Organization helps you explore. IMAGE CREDIT: Giulio Zannol
  22. 22. BEING A PM IS INTERACTIVE. Organization helps you find patterns. IMAGE CREDIT: Marc Wathieu
  23. 23. However you organize, use only one app to manage your roadmap.
  24. 24. Consider having a tool for: •  Roadmap/project management •  Issue tracking •  Feedback •  Notebook •  To-do list •  Internal communication •  Knowledge sharing
  25. 25. A PM bridges the customer’s voice with the technically possible.
  26. 26. Know the stack your product is built
  27. 27. …if only conceptually
  28. 28. Start in your Chrome Developer Tools
  29. 29. Learn some a great first language…
  30. 30. …and familiarize yourself with APIs using it.
  31. 31. THE GOLDEN RULE Don’t be afraid to ask one of your developers for help.
  32. 32. They’ll be psyched you are trying.
  33. 33. The First 8 Technical Things to Learn: •  HTTP & REST •  Chrome Development tools •  HTML/CSS •  Using a Text Editor •  APIs •  JSON •  Python •  SQL
  34. 34. Present the right problems Choose the most impactful work Inspire and enable your developers Thus, as a PM you should ∧ 1 2 3
  35. 35. Reinforce the Vision IMAGE CREDIT: Alan Levine
  36. 36. Gain Advocates Across Your Organization AGE CREDIT: Scania Group
  37. 37. Demo with Passion IMAGE CREDIT: Tom Coates
  38. 38. THANKS! Maggie Georgieva, @mgieva Matt Schnitt, @mattschnitt Angela DeFranco, @adefranco
  39. 39. Recommended Resources: ●  Intelligent.ly ●  Udemy ●  “The Innovator’s Dilemma” by by Clayton M. Christensen ●  Google Ventures product talks: http://startuplab.googleventures.com/workshops#product ○  Dan Olsen’s talk on Lean Product Management is a must-watch ●  Product Demo guidelines ●  First Round Review - http://firstround.com/review ●  Intercom.io blog - intercom.io

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