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How Marketing Agencies Can Outgrow Their Competition

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This webinar will cover how marketing agencies and consultants can:

1. Generate more sales-ready leads for their business
2. Improve their sales process and close longer and larger retainers upfront, instead of chasing project after project
3. Develop new service offerings that deliver greater ROI to clients, provide upsell opportunities and ensure client retention

Publié dans : Business
  • Very Helpful information for measuring performance against peer group, as well as focusing on the right value drivers. Thank you, Pete.
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How Marketing Agencies Can Outgrow Their Competition

  1. 1. How Marketing Firms Can Outgrow Their Competition<br />Pete Caputa<br />Value Added Reseller Program<br />Sales & Marketing Manager<br />@pc4media<br />
  2. 2. Your Participation, Feedback, Questions are Welcome<br />Ask questions on Gotomeeting. <br />Use @hubspot on Twitter<br />
  3. 3. Agenda<br />Agency Training Program Update<br />State of Marketing Services Industry<br />3 Ways to Grow Your Business Smarter<br />Generate More Inbound Leads<br />Offer More Lucrative Services<br />Improve Your Sales Process<br />Next Steps if You Want Help<br />
  4. 4. Training Program Launch Delayed. But!<br />Application: http://www.hubspot.com/partners/training-program/<br />
  5. 5. Master the Inbound Marketing Methodology<br />5<br />
  6. 6. Leverage a Proven Sales Process<br />6<br />
  7. 7. Add In-Demand Inbound Marketing Services<br />7<br />
  8. 8. Learn how to Predict, Measure & Deliver an ROI<br />8<br />
  9. 9. Implement Efficient Client Consulting Processes<br />9<br />
  10. 10. Learn How to Scale-ably Grow Your Business<br />10<br />
  11. 11. You Do NOT Need to Wait for the Training Program…<br />11<br />"Our agency is on pace to grow 130%-150% this year… Obviously there is demand in the market for these [inbound marketing] services.”<br />- Paul Roetzer, PR 20/20<br />Lynton Web<br />PR 20/20<br />“Joining the [HubSpot ] partner program … has helped me grow my business beyond what I ever would have imagined a year ago,” <br />- Dan Lynton, Lynton Web<br />Case Studies: http://www.hubspot.com/customer-case-studies/?Tag=partner%20case%20study<br />
  12. 12. Agenda<br />Agency Training Program Update<br />State of Marketing Services Industry<br />3 Ways to Grow Your Business Smarter<br />Generate More Inbound Leads<br />Offer More Lucrative Services<br />Improve Your Sales Process<br />Next Steps if You Want Help<br />
  13. 13. State of Marketing Services Industry<br />
  14. 14. Very Few Active Retainers Clients<br />
  15. 15. Very Low Dollar Retainers<br />
  16. 16. Very Little Recurring Revenue<br />
  17. 17. Very Few New Clients Per Month<br />
  18. 18. But, Projects are Low Dollars Too! <br />
  19. 19. So, I’m Worried About This… Are You? <br />
  20. 20. It’s Time to Fix Our Industry!<br />
  21. 21. Agenda<br />Agency Training Program Update<br />State of Marketing Services Industry<br />3 Ways to Grow Your Business Smarter<br />Generate More Inbound Leads<br />Offer More Lucrative Services<br />Improve Your Sales Process<br />Next Steps if You Want Help<br />
  22. 22. HubSpot Grew by Inbound Marketing<br />2800 customers<br />150 employees<br />$20 million<br />
  23. 23. HubSpot Software & Methodology<br />Process<br />Tools<br />Get Found<br /><ul><li> Publish
  24. 24. Promote
  25. 25. Optimize</li></ul>Get Found<br /><ul><li> Content Mgmt
  26. 26. Blogging
  27. 27. Social Media
  28. 28. SEO
  29. 29. Analytics</li></ul>Get Found<br />Convert<br />Convert<br /><ul><li>Test
  30. 30. Target
  31. 31. Nurture</li></ul>Convert<br /><ul><li>Offers/CTAs
  32. 32. Landing Pages
  33. 33. Email
  34. 34. Lead Intelligence
  35. 35. Lead Mgmt
  36. 36. Analytics</li></li></ul><li>From 100 leads/mo to 20k in 3 Years<br />3 FT Marketers<br />
  37. 37. It Works for Agencies Too<br />
  38. 38. Kuno Creative is Poised for Huge Growth<br />"With nearly a year of HubSpot and inbound marketing under our belt, we are ready to take our services offering to the next level. Our content creation, social media engagement and HubSpot services have consistently increased qualified leads and generated new sales month over month. Now we are preparing to expand both staff and inbound marketing efforts with a 24 month business plan aimed at driving revenues and profits to unprecedented levels.“- Chris Knipper, President, Kuno Creative<br />26<br />
  39. 39. Agenda<br />Agency Training Program Update<br />State of Marketing Services Industry<br />3 Ways to Grow Your Business Smarter<br />Generate More Inbound Leads<br />Offer More Lucrative Services<br />Improve Your Sales Process<br />Next Steps if You Want Help<br />
  40. 40. Lead with ROI<br />28<br />
  41. 41. Lead Generation as Primary Service Offering<br /> Use Calls to Action to drive traffic to Landing Pages where site visitors can complete a form to download a Compelling Offer. <br />29<br />Compelling Offer<br />Call to Action<br />Landing Page<br />
  42. 42. Generate Sales-Ready Leads<br /> Use Email Marketing, Lead Segmentation & Lead Nurturing to warm up leads. <br />30<br />
  43. 43. Services that Help Marketing Enable Sales<br /> Use Website-CRM Integration, Lead Scoring, Social Media Account Detection and Lead Intelligence to feed your client’s sales teams w/ actionable information about their leads, so they can time and focus follow up calls and emails to maximize connect rates and close rates. <br />31<br />
  44. 44. Closed Loop Reporting Enables Upselling<br /> Use Closed Loop Marketing Analytics to determine which marketing activities produce traffic, leads and sales. <br />32<br />
  45. 45. We’ve Done the R&D for You…<br />33<br />See All Recommended Services: http://services.hubspot.com<br />
  46. 46. Agenda<br />Agency Training Program Update<br />State of Marketing Services Industry<br />3 Ways to Grow Your Business Smarter<br />Generate More Inbound Leads<br />Offer More Lucrative Services<br />Improve Your Sales Process<br />Next Steps if You Want Help<br />
  47. 47. Proposals & Pitches Are a Waste of Time<br />35<br />
  48. 48. Use Data to Educate Prospects<br />36<br />Webinars: http://www.hubspot.com/partners/sales/<br />
  49. 49. Help Prospects Set Numeric Marketing Goals<br />37<br />Download: http://zephyrmarketing.net/2010/03/31/an-inbound-marketing-traffic-calculator<br />
  50. 50. Run Experiments to Confirm Commitment<br />38<br />Webinar: http://www.hubspot.com/partner-archived-webinar-using-your-hubspot-trial<br />
  51. 51. Agenda<br />Agency Training Program Update<br />State of Marketing Services Industry<br />3 Ways to Grow Your Business Smarter<br />Generate More Inbound Leads<br />Offer More Lucrative Services<br />Improve Your Sales Process<br />Next Steps if You Want Help<br />
  52. 52. How to Become a Successful HubSpot Partner<br />http://www.hubspot.com/internet-marketing-company/partner-program-process/<br />
  53. 53. Start A Trial<br />The only way to truly learn the product & methodology is to understand its value is to use it!<br />http://www.hubspot.com/free-trial-30-day-partners-creating-trial-for-their-clients<br />
  54. 54. Are you Ready to Talk Turkey? <br />Request a Consultation with a Senior Member of the HubSpot Team to discuss:<br />http://www.hubspot.com/partners/marketing-agency-consultation-request<br />

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