Guy Kawasaki, one of the most influential people in marketing today and curator of one of the biggest followings of any marketer/entrepreneur in the world, will show you how he manages his social media accounts. In this on-demand presentation, Guy Kawasaki and social media architect, Peg Fitzpatrick will demonstrate what they do on social media every day. Guy has amassed over 10 million followers on social media and Peg has close to 1 million. Together, they will show you tips and tricks they used to gain such a large following.

1. @GuyKawasaki and @PegFitzpatrick 2

2. @GuyKawasaki and @PegFitzpatrick 3

3. @GuyKawasaki and @PegFitzpatrick
valuableBE

4. @GuyKawasaki and @PegFitzpatrick
• Inform, assist, or
entertain
• Pass the re-share
test
• Embrace the NPR
model
Be valuable

5. @GuyKawasaki and @PegFitzpatrick
cleverBE

6. Be clever
@GuyKawasaki and @PegFitzpatrick
• Piggyback on
services (Alltop)
• Share what’s
already popular
• Use Lists, Circles,
and Communities

7. @GuyKawasaki and @PegFitzpatrick
graciousBE

8. Be gracious
• Share other
people’s content
• Give thanks
• Stay positive or
stay silent
@GuyKawasaki and @PegFitzpatrick

9. @GuyKawasaki and @PegFitzpatrick
organizedBE

10. Be
organized
• Use the right tools
(Buffer, Sprout,
Hootsuite)
• Create a calendar
• Be consistent
@GuyKawasaki and @PegFitzpatrick

11. @GuyKawasaki and @PegFitzpatrick
dramaticBE

12. Be dramatic
• Add visuals to each
post
• Add text on top of
visuals
• Add user-
generated content
@GuyKawasaki and @PegFitzpatrick

13. @GuyKawasaki and @PegFitzpatrick
optimalBE

14. Be optimal
• Perfect your profile
• Add share buttons
• Use optimal visual
sizes
@GuyKawasaki and @PegFitzpatrick

15. Optimize your graphics
Twitter 1024 X 512 pixels
Instagram 640 x 640 pixels
Facebook 940 x 788 pixels
Pinterest 735 x 1102 pixels
@GuyKawasaki and @PegFitzpatrick 16

16. @GuyKawasaki and @PegFitzpatrick
boldBE

17. Be bold
• Take a stand
• Express your
personality
• Be topical and
timely
@GuyKawasaki and @PegFitzpatrick

18. @GuyKawasaki and @PegFitzpatrick
toughBE

19. Be tough
• Embrace
complaints
• Ignore trolls
• Go three rounds
@GuyKawasaki and @PegFitzpatrick

20. @GuyKawasaki and @PegFitzpatrick
activeBE

21. Be active
• Keep calm and
post often
• Repeat your tweets
• Get on Pinterest
@GuyKawasaki and @PegFitzpatrick

22. @GuyKawasaki and @PegFitzpatrick
curiousBE

23. Be curious
• Experiment
constantly
• Watch what others
do
• Use Incognito
mode with Chrome
@GuyKawasaki and @PegFitzpatrick

24. @GuyKawasaki and @PegFitzpatrick 25
Bonus round of power tips!

25. @GuyKawasaki and @PegFitzpatrick 26

26. @GuyKawasaki and @PegFitzpatrick 27
Thank you!