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How to Engage Your Facebook Fans with Quality Content

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How to Engage Your Facebook Fans with Quality Content

  1. 1. Monthly active users on Facebook now total 901 million. SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
  2. 2. 1 in 7.7 people in the world have a Facebook account. SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
  3. 3. Monthly mobile users now total 488 million. SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
  4. 4. 300 million photos are uploaded to the site each day. SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
  5. 5. 83 million monthly active users accessed Facebook solely from mobile in March 2012. SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
  6. 6. Facebook hosts 42 million “Pages” with 10 or more likes. SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
  7. 7. WELCOME! #FB4BIZ CHRIS LUO REBECCA CORLISS Head of Global SMB Marketing, Inbound Marketing Manager, Facebook HubSpot
  8. 8. Facebook’s to Business 1 2 SUCCESS 3 4 WORKSHOP steps
  9. 9. Facebook’s Everything on Facebook Starts Connect to New Fans with Your Page 1 2 with Facebook Ads 3 4 Influence the Engage Your Friends of Fans with Quality Content steps Your Fans
  10. 10. YOUR PAGE 1 THE WORLD
  11. 11. ADS PAGES ACQUIRE FANS 2 INTERACT WITH FANS
  12. 12. Facebook’s 1 2 3 4 Engage Your Fans with Quality Content steps
  13. 13. #FB4BIZ
  14. 14. 1 3 5 7 9 Engage Your Fans with 2 4 6 8 10 Quality Content TIPS #FB4BIZ
  15. 15. 1 POST REGULARLY #FB4BIZ
  16. 16. 2 BE SUCCINCT #FB4BIZ
  17. 17. 3 POST AT THE OPTIMAL TIME #FB4BIZ
  18. 18. 4 RESPOND TO COMMENTS AND MESSAGES #FB4BIZ
  19. 19. 5 ASK QUESTIONS #FB4BIZ
  20. 20. 6 POST PHOTOS / VIDEOS #FB4BIZ
  21. 21. 7 GIVE FANS EXCLUSIVE ACCESS TO CONTENT #FB4BIZ
  22. 22. WEBSITE LANDING PAGE LEAD CAPTURE FORM 2 3 4 1 FACEBOOK POST METRICS
  23. 23. FACEBOOK LEAD GENERATION
  24. 24. 8 USE PAGE POST ADS #FB4BIZ
  25. 25. HubSpot HubSpot Want to track how many customer Inbound marketing costs 61% less you attract from social media? Sign per lead than traditional marketing. up for a free 30-day HubSpot trial… Find out more amazing marketing stats… HubSpot HubSpot Want to excel at Facebook Attend HubSpot’s Inbound marketing? Check out HubSpot's Conference. Check out all the details free ebook “How to use Facebook for on speakers, content and parties. Business.” https:…
  26. 26. 9 USE PROMOTED POSTS #FB4BIZ
  27. 27. Only 16% of Facebook users see the updates you post on your business page. Learn how to boost the distribution of your posts in this free webinar with Facebook's Chris Luo and HubSpot's Rebecca Corliss! http://www.hubspot.com/four-steps-to-achieving-business- success-with-facebook/ http://www.hubspot.com/four-steps-to-achieving-business-success-with- facebook/
  28. 28. Only 16% of Facebook users see the updates you post on your business page. Learn how to boost the distribution of your posts in this free webinar with Facebook's Chris Luo and HubSpot's Rebecca Corliss!
  29. 29. Only 16% of Facebook users see the updates you post on your business page. Learn how to boost the distribution of your posts in this free webinar with Facebook's Chris Luo and HubSpot's Rebecca Corliss!
  30. 30. 10 REVIEW YOUR PAGE INSIGHT #FB4BIZ
  31. 31. Need help on your first campaign? Sign up for the Start to Success Program: 1-800-669-9600 *Requires minimum daily spend of $50 for the first 30 days #FB4BIZ
  32. 32. THANK YOU! CHRIS LUO Head of Global SMB Marketing Facebook REBECCA CORLISS Inbound Marketing Manager, HubSpot #FB4BIZ
  33. 33. Search Engine Optimization Blogging & Social Media Lead Generation All-in-One Lead Marketing Software Management Email & Automation Marketing Analytics
  34. 34. 3 2000 7 50+ 6 15 0 inbound inspiring small reasons days learning breakout group not to marketing sessions keynotes professionals tracks workshops GO! REGISTER TODAY! http://inbound2012.eventbrite.com/ www.InboundConference.com

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