3. Fans and their friends overall
bought 16% more
frequently in store when
exposed to paid media
Source: The Power of the Like II, comScore and Facebook, June 2012
4. WELCOME!
#FB4BIZ
CHRIS LUO DAN SLAGEN
Head of Global SMB Marketing, Head of Paid Marketing,
Facebook HubSpot
5. Facebook’s
to Business
1 2 SUCCESS
WORKSHOP
3 4
steps
6. Facebook’s
Everything on
Connect to New
Facebook Starts
with Your Page 1 2 Fans with
Facebook Ads
3 4 Influence the
Engage Your Friends of
Fans with Quality Your Fans
Content
steps
30. What happens What you can do
www.HubSpot.com Facebook Domain Sponsored Story
Great event
Free Workshop: Four Steps to Achieving
Business Success with Facebook
www.hubspot.com
How to admin a custom open graph object: https://developers.facebook.com/docs/opengraphprotocol
40. RUN PAGE LIKE SPONSORED
STORIES
Narrow Targeting Broader Targeting
41. RUN PAGE LIKE SPONSORED
STORIES
Narrow Targeting Broader Targeting
42. THANK
CHRIS LUO
YOU!
Head of Global SMB Marketing
Facebook
DAN SLAGEN
Head of Paid Marketing,
HubSpot #FB4BIZ
43. Search Engine
Optimization
Blogging &
Social Media
Lead Generation
All-in-One Lead
Marketing Software
Management
Email &
Automation
Marketing
Analytics
44. 3 2000 7 50+ 6 15 0
breakout inspiring small reasons
days inbound learning sessions keynotes group not to
marketing tracks workshops GO!
professionals
REGISTER TODAY!
www.InboundConference.com
www.InboundConference.com