View this webinar with HubSpot's Chief Marketing Officer, Mike Volpe, to find out how you can learn from what HubSpot did and get your company onto a future Inc 500 list and become one of the fastest growing companies: http://www.hubspot.com/how-to-make-the-inc-500-list/
2. I’m Mike Volpe.
Nice to meet you. Top 10
@mvolpe 700,000 Blog
#OptimizeWS
Inbound
Leads
120,000
Twitter
5,000 Followers
Customers
3.7 million
1,500,000 Free
Slideshare Users
CMO @
Views
HubSpot
3.
4. Agenda
1 How the Inc 500 Works + Tips to Win
2 Using Scalable Marketing for Growth
3 How to Hire for Hyper-Growth
4 Using Growth to Drive More Growth
6. Why the Inc 500 is Cool
• List of top growing companies
• Big honor to be selected
• Get some PR in Inc Magazine
– Target audience of executives at other growing
companies
• Employee morale – recognize their efforts
7. How the Inc 500 Works
• Top US private companies
• Ranked by 3 year revenue growth %
– (e.g. 2007 to 2010) for
• Announced in August
• Apply starting in January - www.Inc500.com
8. How to Win
• Have the highest 3 year revenue growth %
• Key is first year revenue being a low number
• Inc 500 claims a $100K minimum, but…
9. How to Win - Example
• 400% Growth (did not make top 500)
– $10 million in 2010 revenue
– $2 million in 2007 revenue
• 9900% Growth (top 15 winner)
– $10 million in 2010 revenue
– $100K in 2007 revenue
• 4900% Growth (top 50 winner)
– $10 million in 2010 revenue
– $200K in 2007 revenue
33. Organizing the New Marketing Team
Marketing
Product
TOFU Team MOFU Team Dev Team
Marketing
Blogs Lead Nurturing Sales Support
Free Tools
Videos Lead Scoring & Training
Webinars Landing Page Demo Videos
Internal Tools
Presentations Optimization Product Info
Promotion of Paid Lead
Free Tools Generation
37. Users & Growth
Better
More Users Personalization
Better Conversion Better Value
37
38. Even if You are Not Facebook…
• PR – Tell everyone you have the most
customers
• Publish tons of Customer Case Studies
• Use reference selling – show customers on
maps, industry lists, logo charts, etc.
• Social media – leverage your customers to
promote you in social media
39. Summary
1 How the Inc 500 Works + Tips to Win
2 Using Scalable Marketing for Growth
3 How to Hire for Hyper-Growth
4 Using Growth to Drive More Growth