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I’m Brian Halligan.We wrote The How to Master B2B Social Media Marketing

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I’m Brian Halligan.We wrote The B2BNice toMedia you.Social meet Book. amzn.to/b2bsm2

Publié dans : Business, Technologie
  • Good info in here. I'd recommend tools such as www.replyup.com (Gmail plugin to send friendly follow-up emails) and Rapportive (verifying email) among some of the marketing strategies. Does anyone have any other B2B tools they'd recommend?
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  • My takeaways were a B2B company could leverage social media to increase reach/awareness, and in addition social media can be used to amplify 'offline' parts of the marketing mix. I wished for a more sophisticated measurement technique than first/last.
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  • '60% of the sales cycle is over before a buyer talks to your salesperson.'

    BULL!!! There is no such thing as the 'sales process'. There is only a 'customer buying process' and until the selling and marketing organization understand that the better off we'll be.

    We may be, and I mean MAY BE able to slow down or accelerate the buying process, or to have the buyer revisit some of their steps, but it's highly unlikely that any buyer will want to follow someone's 'selling process'.
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  • Social media is by far one of the most powerful ways to generate an income online for sure. I found this out from www.freedom-agency-online.com
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