SlideShare une entreprise Scribd logo
1  sur  47
Télécharger pour lire hors ligne
Using Social Media
For Lead Generation


   Rick Burnes
   Marketing Manager @HubSpot
   Twitter: @RickBurnes
Agenda

     I. About HubSpot & Inbound
          Marketing
     II. Why y need social media
            y you
     III. How to build social media traffic
     IV.
     IV How to convert it
     V. How to measure it




2
Who’s HubSpot?




    • Founded in July 2006 from research at MIT
                    y
    • Cambridge, MA
    • 1400+ customers 85+ employees
      1400 customers, 85

3
What HubSpot Software Does




4
HubSpot Customers’ Proven ROI

     Cilk Arts Increases Leads 500%


     Makana Solutions 3x Leads, 2x Conversions


     Vocio Pays for HubSpot 30x Over with New Leads


     Objective Management Group Grows Leads 360%


     Bridge Group Doubles Online Leads
         g      p

             www.HubSpot.com/ROI
5
Traditional Marketing (Outbound)




6
Marketing Today (Inbound)




7
How Do the Best New Companies Market?

       1950 - 2000          2000 - 2050




8
What Is Inbound Marketing?

      Process    Website Visitors       Tools
    Get Found                       Get F
                                    G t Found d
    • Publish                       • Content Mgmt
    • Promote                       • Blogging
    • Optimize                      • S i l M di
                                       Social Media
                                    • SEO
                  Get Found         • Analytics

    Convert                         Convert
    • Test                          • Offers / CTAs
                                    • Landing Pages
    • Target        Convert
                    C     t         • Email
    • Nurture                       • Lead Intelligence
                                    • Lead Mgmt
                                              g
                                    • Analytics
                    Customers
9
Inbound Is Cheaper




10
Budget vs. Brains




 Flickr: Refracted Moments   Flickr: Gaetoan Lee




11
Inbound Gives Leverage




12
One Way to Feed the Funnel

     Blogging   SEO    Social Media      Email   Pay-Per-Click




                      Website Visitors



                      Get Found

                       Convert
                       C     t


                       Customers
13
Agenda

     I. About HubSpot & Inbound
          Marketing
     II. Why y need social media
            y you
     III. How to build social media traffic
     IV.
     IV How to convert it
     V. How to measure it




14
Of Course You’re Skeptical




     Flickr: mmmonica




15
Social Media Is Now a Staple




     Flickr: anitacanita                 Flickr: sierravalleygirl


                  • Unmeasured                          • Highly measurable
                  • Small scale                         • Massive scale
                  • No business impact                  • Major driver of leads, sales
                  • But lots of fun                     • Still fun


16
The Old Days: Just Search




17
Today: Social Media Matters, Too




18
Social Media Drives Real Traffic
          HubSpot Blog Referrals (Q1 & Q2 2009)




            >15% Social Media; 22.9% Google
                             ;          g



19
How Do You Get Referrals? Links!




                                       Link to HubSpot blog;
     No Link, No Referrals, No Leads
                                       leads generated on blog




20
Agenda

     I. About HubSpot & Inbound
          Marketing
     II. Why y need social media
            y you
     III. How to build social media traffic
     IV.
     IV How to convert it
     V. How to measure it




21
Go!

                              Not already on
                              •    Twitter ?
                                   (www.twitter.com)
                              •    Facebook ?
                                   (www.facebook.com)
                                   (www facebook com)
                              •    LinkedIn ?
                                   (www.linkedIn.com)

                              Signup TODAY!




     Flickr: Wendy Crockett

22
You Already Have the Skills

                         You Just Do It Offline
                         •    Meeting people
                         •    Building
                              relationships
                         •    Asking
                              A ki questions
                                           ti
                         •    Answering questions
                         •    Building trust
                         •    Building a reputation




23
How to Get Started




                               Listen




     Share Your Content

                                                Listen More
                                                Li t M




                          Build Relationships
24
What Are They Saying About You?


                         Places to listen
                         •   Search.Twitter.com
                         •   google.com/blogsearch
                         •   Technorati.com
                             T h       ti
                         •   Existing blogs
                         •   Industry Twitterers




25
Follow the Conversation Via RSS




        How to sign up: Google.com/reader

26
Participate in Q&A
 • Facebook
   Discussions

 • Yahoo! Answers

 • LinkedIn Q&A
   and Discussions




27
Build Network - Keyword Search




28
Distribute Your Content




29
Conversation & Distribution




     Conversation

             AND



      Distribution




30
Good Content Spreads




31
What Gets Shared?

     Rarely                           Frequently
     Shared                              Shared




     • Product info             • New data
     • Free trials              • Funny videos
     • Software documentation   • Top-notch blog posts




32
What to Publish?

 •   Blog
        g
 •   Podcast
 •   Videos
 •   Photos
 •   Presentations
 •   eBooks
 •   News Releases


33
A Word of Caution

 • Writing for your
   personas DOES NOT
   mean writing about the
   products and services
   y
   you sell them
 • Write about the things
   they want to learn about


34
Agenda

     I. About HubSpot & Inbound
          Marketing
     II. Why y need social media
            y you
     III. How to build social media traffic
     IV.
     IV How to convert it
     V. How to measure it




35
Convert with Landing Pages


                                  Target Market
                                  T      M k
 Conversion is where we take
 what we have spent time and      Website Visitors
 money to get (visitors) and
 change it into something
 valuable to marketing (leads).             Leads
 A cost becomes a benefit.
                                       Opportunities

                                                     Customers


36
Put Calls to Action in All Your Content




      Add a link or an offer that drives visitors to a landing page.
37
Landing Page Tips


 • Limited navigation

 • Clear and simple

 • Form above fold


38
How Do You Get Quality Leads?




           Kadient Photo by David Meerman Scott




      Create content that your target personas gravitate to
                                                         to.


39
Agenda

     I. About HubSpot & Inbound
          Marketing
     II. Why y need social media
            y you
     III. How to build social media traffic
     IV.
     IV How to convert it
     V. How to measure it




40
http://Twitter.Grader.com




41
http://Facebook.Grader.com




42
Track Referrals


                              Others




                                                      Google [search] (11.4%)

       Twitter (5.1%)


         website.grader.com (6 6%)
          ebsite grader com (6.6%)          blog.hubspot.com (10.2%)
                                            blog h bspot com (10 2%)

                            Webinars (9%)




43
Measure the Whole Funnel

                 Website Visitors




                    Customers
44
How to Track Your Funnel




      Track visitors.   Track leads.   Track customers.




45
Track Conversions
                              Traffic to HubSpot.com




                              Selected Channels

                   Visitors      Leads     Conversion   Customers   Net Conversion

     Twitter       3,289          554        17%           12           0.4%
     Facebook       504           75         15%           6            1.2%
     Stumbleupon    511           28          5%           1            0.2%

46
Thank You!
   Software: www.HubSpot.com/Trial
   Community: www.inboundmarketing.com
   Free Tools: www.Grader.com




Rick Burnes
Marketing Manager @HubSpot
                    @H bSpot
Twitter: @rickburnes

Contenu connexe

Tendances

Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategyTechnogics Inc
 
Email Marketing Presentation
Email Marketing PresentationEmail Marketing Presentation
Email Marketing PresentationIain Davenport
 
Socialmediamarketingstrategy digital marketing-paathshala
Socialmediamarketingstrategy digital marketing-paathshalaSocialmediamarketingstrategy digital marketing-paathshala
Socialmediamarketingstrategy digital marketing-paathshalaSimplilearn
 
Integrated Digital Marketing Campaign - Planning and Execution
Integrated Digital Marketing Campaign - Planning and ExecutionIntegrated Digital Marketing Campaign - Planning and Execution
Integrated Digital Marketing Campaign - Planning and ExecutionDeepak Kanakaraju
 
Digital Marketing Plan Template 10 2015
Digital Marketing Plan Template 10 2015 Digital Marketing Plan Template 10 2015
Digital Marketing Plan Template 10 2015 Andrew Mashman
 
Marketing Strategy for B2B
Marketing Strategy for B2BMarketing Strategy for B2B
Marketing Strategy for B2BAmrit Sagar
 
Walmart’s Omni-Channel Opportunities: Creating an Insights-based Ad Strategy
Walmart’s Omni-Channel Opportunities: Creating an Insights-based Ad StrategyWalmart’s Omni-Channel Opportunities: Creating an Insights-based Ad Strategy
Walmart’s Omni-Channel Opportunities: Creating an Insights-based Ad StrategyTinuiti
 
Digital marketing case studies
Digital marketing case studiesDigital marketing case studies
Digital marketing case studiesMoses Gomes
 
Digital marketing plan
Digital marketing plan Digital marketing plan
Digital marketing plan Vanessa Baires
 
B2B Lead Generation - PPT
B2B Lead Generation - PPTB2B Lead Generation - PPT
B2B Lead Generation - PPTMohit Pachauri
 
The Importance of Digital marketing
The Importance of Digital marketingThe Importance of Digital marketing
The Importance of Digital marketingPantheon
 
Lead Generation Playbook
Lead Generation PlaybookLead Generation Playbook
Lead Generation PlaybookDemand Metric
 
Digital Marketing Presentation
Digital Marketing PresentationDigital Marketing Presentation
Digital Marketing PresentationJohn Quirke
 
Benefits of social media marketing
Benefits of social media marketingBenefits of social media marketing
Benefits of social media marketinglilgegham
 
Topshop digital marketing plan
Topshop digital marketing planTopshop digital marketing plan
Topshop digital marketing planXinyi Zhu
 

Tendances (20)

B2B-Lead-Generation-Report
B2B-Lead-Generation-ReportB2B-Lead-Generation-Report
B2B-Lead-Generation-Report
 
Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategy
 
Digital Marketing proposal
Digital Marketing proposalDigital Marketing proposal
Digital Marketing proposal
 
Email Marketing Presentation
Email Marketing PresentationEmail Marketing Presentation
Email Marketing Presentation
 
Socialmediamarketingstrategy digital marketing-paathshala
Socialmediamarketingstrategy digital marketing-paathshalaSocialmediamarketingstrategy digital marketing-paathshala
Socialmediamarketingstrategy digital marketing-paathshala
 
Integrated Digital Marketing Campaign - Planning and Execution
Integrated Digital Marketing Campaign - Planning and ExecutionIntegrated Digital Marketing Campaign - Planning and Execution
Integrated Digital Marketing Campaign - Planning and Execution
 
Digital Marketing Plan Template 10 2015
Digital Marketing Plan Template 10 2015 Digital Marketing Plan Template 10 2015
Digital Marketing Plan Template 10 2015
 
Marketing Strategy for B2B
Marketing Strategy for B2BMarketing Strategy for B2B
Marketing Strategy for B2B
 
Walmart’s Omni-Channel Opportunities: Creating an Insights-based Ad Strategy
Walmart’s Omni-Channel Opportunities: Creating an Insights-based Ad StrategyWalmart’s Omni-Channel Opportunities: Creating an Insights-based Ad Strategy
Walmart’s Omni-Channel Opportunities: Creating an Insights-based Ad Strategy
 
Digital marketing case studies
Digital marketing case studiesDigital marketing case studies
Digital marketing case studies
 
Digital marketing plan
Digital marketing plan Digital marketing plan
Digital marketing plan
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
B2B Lead Generation - PPT
B2B Lead Generation - PPTB2B Lead Generation - PPT
B2B Lead Generation - PPT
 
The Importance of Digital marketing
The Importance of Digital marketingThe Importance of Digital marketing
The Importance of Digital marketing
 
Lead Generation Playbook
Lead Generation PlaybookLead Generation Playbook
Lead Generation Playbook
 
Digital Marketing Presentation
Digital Marketing PresentationDigital Marketing Presentation
Digital Marketing Presentation
 
Proposal for digital marketing
Proposal for digital marketingProposal for digital marketing
Proposal for digital marketing
 
Social Media Campaign
Social Media CampaignSocial Media Campaign
Social Media Campaign
 
Benefits of social media marketing
Benefits of social media marketingBenefits of social media marketing
Benefits of social media marketing
 
Topshop digital marketing plan
Topshop digital marketing planTopshop digital marketing plan
Topshop digital marketing plan
 

En vedette

5 Steps of Social Media Lead Generation
5 Steps of Social Media Lead Generation5 Steps of Social Media Lead Generation
5 Steps of Social Media Lead GenerationHubSpot
 
How to Use Social Media for Lead Generation
How to Use Social Media for Lead GenerationHow to Use Social Media for Lead Generation
How to Use Social Media for Lead GenerationVivek G Maudgalya
 
Lead generation stragety ppt
Lead generation stragety pptLead generation stragety ppt
Lead generation stragety pptnehaanandjha
 
Boost your lead generation with social media
Boost your lead generation with social mediaBoost your lead generation with social media
Boost your lead generation with social mediafeed140
 
Lead Generation on SlideShare: A How-to Guide
Lead Generation on SlideShare: A How-to GuideLead Generation on SlideShare: A How-to Guide
Lead Generation on SlideShare: A How-to GuideSlideShare
 
How to Use Twitter to Generate Leads & Sales
How to Use Twitter to Generate Leads & SalesHow to Use Twitter to Generate Leads & Sales
How to Use Twitter to Generate Leads & SalesHubSpot
 
3 Ways to Use Social Media for Fundraising
3 Ways to Use Social Media for Fundraising3 Ways to Use Social Media for Fundraising
3 Ways to Use Social Media for FundraisingSee3 Communications
 
An Integrated Approach to B2B Lead Generation and Social Media
An Integrated Approach to B2B Lead Generation and Social MediaAn Integrated Approach to B2B Lead Generation and Social Media
An Integrated Approach to B2B Lead Generation and Social MediaSanjeev Nambudiri
 
Lead Generation from Social Media by Brent Csutoras - SFIMA 2014
Lead Generation from Social Media by Brent Csutoras - SFIMA 2014Lead Generation from Social Media by Brent Csutoras - SFIMA 2014
Lead Generation from Social Media by Brent Csutoras - SFIMA 2014Brent Csutoras
 
Social Media Lead Generation - How To Get Started With Social Selling
Social Media Lead Generation - How To Get Started With Social SellingSocial Media Lead Generation - How To Get Started With Social Selling
Social Media Lead Generation - How To Get Started With Social SellingRevenue Love, LLC.
 
How to Optimize Social Media For Lead Generation
How to Optimize Social Media For Lead GenerationHow to Optimize Social Media For Lead Generation
How to Optimize Social Media For Lead GenerationJason Miller
 
Social Media for Lead Generation and Business Development
Social Media for Lead Generation and Business DevelopmentSocial Media for Lead Generation and Business Development
Social Media for Lead Generation and Business DevelopmentErin Moloney
 
Social Media Lead Generation [5 Steps]
Social Media Lead Generation [5 Steps]Social Media Lead Generation [5 Steps]
Social Media Lead Generation [5 Steps]HubSpot
 
Infographic Slides for Xavier on HubSpot
Infographic Slides for Xavier on HubSpotInfographic Slides for Xavier on HubSpot
Infographic Slides for Xavier on HubSpotCatherine Erath
 
Sweet Emotion: What makes content go viral and how marketers can design conte...
Sweet Emotion: What makes content go viral and how marketers can design conte...Sweet Emotion: What makes content go viral and how marketers can design conte...
Sweet Emotion: What makes content go viral and how marketers can design conte...Peter Abbott
 
Pedro Talaia - Inbound marketing by Hubspot
Pedro Talaia - Inbound marketing by HubspotPedro Talaia - Inbound marketing by Hubspot
Pedro Talaia - Inbound marketing by HubspotPedro Talaia
 
Inbound Marketing 101 - Mike Volpe HubSpot
Inbound Marketing 101 - Mike Volpe HubSpotInbound Marketing 101 - Mike Volpe HubSpot
Inbound Marketing 101 - Mike Volpe HubSpotHubSpot
 
CRAZE Conference: Digital Marketing in an Inbound World
CRAZE Conference: Digital Marketing in an Inbound WorldCRAZE Conference: Digital Marketing in an Inbound World
CRAZE Conference: Digital Marketing in an Inbound WorldSteve Haase
 
Hubspot for Franchisors and Franchisees
Hubspot for Franchisors and Franchisees Hubspot for Franchisors and Franchisees
Hubspot for Franchisors and Franchisees Dustin DeTorres
 

En vedette (19)

5 Steps of Social Media Lead Generation
5 Steps of Social Media Lead Generation5 Steps of Social Media Lead Generation
5 Steps of Social Media Lead Generation
 
How to Use Social Media for Lead Generation
How to Use Social Media for Lead GenerationHow to Use Social Media for Lead Generation
How to Use Social Media for Lead Generation
 
Lead generation stragety ppt
Lead generation stragety pptLead generation stragety ppt
Lead generation stragety ppt
 
Boost your lead generation with social media
Boost your lead generation with social mediaBoost your lead generation with social media
Boost your lead generation with social media
 
Lead Generation on SlideShare: A How-to Guide
Lead Generation on SlideShare: A How-to GuideLead Generation on SlideShare: A How-to Guide
Lead Generation on SlideShare: A How-to Guide
 
How to Use Twitter to Generate Leads & Sales
How to Use Twitter to Generate Leads & SalesHow to Use Twitter to Generate Leads & Sales
How to Use Twitter to Generate Leads & Sales
 
3 Ways to Use Social Media for Fundraising
3 Ways to Use Social Media for Fundraising3 Ways to Use Social Media for Fundraising
3 Ways to Use Social Media for Fundraising
 
An Integrated Approach to B2B Lead Generation and Social Media
An Integrated Approach to B2B Lead Generation and Social MediaAn Integrated Approach to B2B Lead Generation and Social Media
An Integrated Approach to B2B Lead Generation and Social Media
 
Lead Generation from Social Media by Brent Csutoras - SFIMA 2014
Lead Generation from Social Media by Brent Csutoras - SFIMA 2014Lead Generation from Social Media by Brent Csutoras - SFIMA 2014
Lead Generation from Social Media by Brent Csutoras - SFIMA 2014
 
Social Media Lead Generation - How To Get Started With Social Selling
Social Media Lead Generation - How To Get Started With Social SellingSocial Media Lead Generation - How To Get Started With Social Selling
Social Media Lead Generation - How To Get Started With Social Selling
 
How to Optimize Social Media For Lead Generation
How to Optimize Social Media For Lead GenerationHow to Optimize Social Media For Lead Generation
How to Optimize Social Media For Lead Generation
 
Social Media for Lead Generation and Business Development
Social Media for Lead Generation and Business DevelopmentSocial Media for Lead Generation and Business Development
Social Media for Lead Generation and Business Development
 
Social Media Lead Generation [5 Steps]
Social Media Lead Generation [5 Steps]Social Media Lead Generation [5 Steps]
Social Media Lead Generation [5 Steps]
 
Infographic Slides for Xavier on HubSpot
Infographic Slides for Xavier on HubSpotInfographic Slides for Xavier on HubSpot
Infographic Slides for Xavier on HubSpot
 
Sweet Emotion: What makes content go viral and how marketers can design conte...
Sweet Emotion: What makes content go viral and how marketers can design conte...Sweet Emotion: What makes content go viral and how marketers can design conte...
Sweet Emotion: What makes content go viral and how marketers can design conte...
 
Pedro Talaia - Inbound marketing by Hubspot
Pedro Talaia - Inbound marketing by HubspotPedro Talaia - Inbound marketing by Hubspot
Pedro Talaia - Inbound marketing by Hubspot
 
Inbound Marketing 101 - Mike Volpe HubSpot
Inbound Marketing 101 - Mike Volpe HubSpotInbound Marketing 101 - Mike Volpe HubSpot
Inbound Marketing 101 - Mike Volpe HubSpot
 
CRAZE Conference: Digital Marketing in an Inbound World
CRAZE Conference: Digital Marketing in an Inbound WorldCRAZE Conference: Digital Marketing in an Inbound World
CRAZE Conference: Digital Marketing in an Inbound World
 
Hubspot for Franchisors and Franchisees
Hubspot for Franchisors and Franchisees Hubspot for Franchisors and Franchisees
Hubspot for Franchisors and Franchisees
 

Similaire à How to Use Social Media for Lead Generation

Mapping the Inbound Marketing Ecosystem
Mapping the Inbound Marketing EcosystemMapping the Inbound Marketing Ecosystem
Mapping the Inbound Marketing EcosystemHubSpot
 
Mapping the Inbound Marketing Ecosystem
Mapping the Inbound Marketing EcosystemMapping the Inbound Marketing Ecosystem
Mapping the Inbound Marketing EcosystemHubSpot
 
Inbound Marketing 101
Inbound Marketing 101Inbound Marketing 101
Inbound Marketing 101HubSpot
 
Inbound Marketing 101
Inbound Marketing 101Inbound Marketing 101
Inbound Marketing 101HubSpot
 
Inbound Marketing101
Inbound Marketing101Inbound Marketing101
Inbound Marketing101Dan St. Peter
 
Inbound Marketing 101
Inbound Marketing 101Inbound Marketing 101
Inbound Marketing 101HubSpot
 
12 15 Burlington Smb 091215102218 Phpapp02
12 15 Burlington Smb 091215102218 Phpapp0212 15 Burlington Smb 091215102218 Phpapp02
12 15 Burlington Smb 091215102218 Phpapp02cryderja
 
How to Use Social Media to Get Found
How to Use Social Media to Get FoundHow to Use Social Media to Get Found
How to Use Social Media to Get FoundHubSpot
 
How to use social media for branding
How to use social media for brandingHow to use social media for branding
How to use social media for brandingViệt Long Plaza
 
How to Use Social Media for Branding
How to Use Social Media for BrandingHow to Use Social Media for Branding
How to Use Social Media for BrandingHubSpot
 
How to Use Twitter for Business
How to Use Twitter for BusinessHow to Use Twitter for Business
How to Use Twitter for BusinessHubSpot
 
How Businesses Are Marketing with Facebook & Twitter
How Businesses Are Marketing with Facebook & TwitterHow Businesses Are Marketing with Facebook & Twitter
How Businesses Are Marketing with Facebook & TwitterHubSpot
 
twitter and facebook for mrkting
twitter and facebook for mrktingtwitter and facebook for mrkting
twitter and facebook for mrktingJoy Olson
 
York Technology Association Marketing Leadership Peer Group Meeting
York Technology Association  Marketing Leadership Peer Group MeetingYork Technology Association  Marketing Leadership Peer Group Meeting
York Technology Association Marketing Leadership Peer Group MeetingHubSpot
 
Social Media Monitoring in 10 Minutes a Day
Social Media Monitoring in 10 Minutes a DaySocial Media Monitoring in 10 Minutes a Day
Social Media Monitoring in 10 Minutes a DayHubSpot
 
Is Your Business Getting Found?
Is Your Business Getting Found?Is Your Business Getting Found?
Is Your Business Getting Found?HubSpot
 
How to Attract More Customers With Content Using Hubspot
How to Attract More Customers With Content Using HubspotHow to Attract More Customers With Content Using Hubspot
How to Attract More Customers With Content Using HubspotHubSpot
 
2010 10-19 masters of business online - pdf
2010 10-19 masters of business online - pdf2010 10-19 masters of business online - pdf
2010 10-19 masters of business online - pdfHubSpot
 
Marketing Transformation and The Future of Marketing
Marketing Transformation and The Future of MarketingMarketing Transformation and The Future of Marketing
Marketing Transformation and The Future of MarketingHubSpot
 

Similaire à How to Use Social Media for Lead Generation (20)

Mapping the Inbound Marketing Ecosystem
Mapping the Inbound Marketing EcosystemMapping the Inbound Marketing Ecosystem
Mapping the Inbound Marketing Ecosystem
 
Mapping the Inbound Marketing Ecosystem
Mapping the Inbound Marketing EcosystemMapping the Inbound Marketing Ecosystem
Mapping the Inbound Marketing Ecosystem
 
Inbound Marketing 101
Inbound Marketing 101Inbound Marketing 101
Inbound Marketing 101
 
Inbound Marketing 101
Inbound Marketing 101Inbound Marketing 101
Inbound Marketing 101
 
Inbound Marketing101
Inbound Marketing101Inbound Marketing101
Inbound Marketing101
 
Inbound Marketing 101
Inbound Marketing 101Inbound Marketing 101
Inbound Marketing 101
 
12 15 Burlington Smb 091215102218 Phpapp02
12 15 Burlington Smb 091215102218 Phpapp0212 15 Burlington Smb 091215102218 Phpapp02
12 15 Burlington Smb 091215102218 Phpapp02
 
How to Use Social Media to Get Found
How to Use Social Media to Get FoundHow to Use Social Media to Get Found
How to Use Social Media to Get Found
 
How to use social media for branding
How to use social media for brandingHow to use social media for branding
How to use social media for branding
 
How to Use Social Media for Branding
How to Use Social Media for BrandingHow to Use Social Media for Branding
How to Use Social Media for Branding
 
Doit marketing doitmarketing inbound secrets
Doit marketing doitmarketing inbound secretsDoit marketing doitmarketing inbound secrets
Doit marketing doitmarketing inbound secrets
 
How to Use Twitter for Business
How to Use Twitter for BusinessHow to Use Twitter for Business
How to Use Twitter for Business
 
How Businesses Are Marketing with Facebook & Twitter
How Businesses Are Marketing with Facebook & TwitterHow Businesses Are Marketing with Facebook & Twitter
How Businesses Are Marketing with Facebook & Twitter
 
twitter and facebook for mrkting
twitter and facebook for mrktingtwitter and facebook for mrkting
twitter and facebook for mrkting
 
York Technology Association Marketing Leadership Peer Group Meeting
York Technology Association  Marketing Leadership Peer Group MeetingYork Technology Association  Marketing Leadership Peer Group Meeting
York Technology Association Marketing Leadership Peer Group Meeting
 
Social Media Monitoring in 10 Minutes a Day
Social Media Monitoring in 10 Minutes a DaySocial Media Monitoring in 10 Minutes a Day
Social Media Monitoring in 10 Minutes a Day
 
Is Your Business Getting Found?
Is Your Business Getting Found?Is Your Business Getting Found?
Is Your Business Getting Found?
 
How to Attract More Customers With Content Using Hubspot
How to Attract More Customers With Content Using HubspotHow to Attract More Customers With Content Using Hubspot
How to Attract More Customers With Content Using Hubspot
 
2010 10-19 masters of business online - pdf
2010 10-19 masters of business online - pdf2010 10-19 masters of business online - pdf
2010 10-19 masters of business online - pdf
 
Marketing Transformation and The Future of Marketing
Marketing Transformation and The Future of MarketingMarketing Transformation and The Future of Marketing
Marketing Transformation and The Future of Marketing
 

Plus de HubSpot

Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleCultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleHubSpot
 
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItYour Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About MarketingHubSpot
 
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)HubSpot
 
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingThe Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingHubSpot
 
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessAligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessHubSpot
 
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to KnowHubSpot
 
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerInbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
 
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. HubSpot
 
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot
 
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonAdd the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonHubSpot
 
What is Inbound Recruiting?
What is Inbound Recruiting?What is Inbound Recruiting?
What is Inbound Recruiting?HubSpot
 
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoBehind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoHubSpot
 
25 Discovery Call Questions
25 Discovery Call Questions25 Discovery Call Questions
25 Discovery Call QuestionsHubSpot
 
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHow to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHubSpot
 
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessClass 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
 
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
 
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpotHubSpot
 
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
 
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
 

Plus de HubSpot (20)

Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleCultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posible
 
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItYour Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About Marketing
 
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
 
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingThe Tech Scene in Berlin is Booming
The Tech Scene in Berlin is Booming
 
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessAligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
 
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know
 
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerInbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
 
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one.
 
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot Diversity Data 2016
HubSpot Diversity Data 2016
 
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonAdd the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-Thon
 
What is Inbound Recruiting?
What is Inbound Recruiting?What is Inbound Recruiting?
What is Inbound Recruiting?
 
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoBehind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot Tokyo
 
25 Discovery Call Questions
25 Discovery Call Questions25 Discovery Call Questions
25 Discovery Call Questions
 
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHow to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's Buyer
 
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessClass 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your Business
 
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
 
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies
 
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
 

Dernier

Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 

Dernier (20)

Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 

How to Use Social Media for Lead Generation

  • 1. Using Social Media For Lead Generation Rick Burnes Marketing Manager @HubSpot Twitter: @RickBurnes
  • 2. Agenda I. About HubSpot & Inbound Marketing II. Why y need social media y you III. How to build social media traffic IV. IV How to convert it V. How to measure it 2
  • 3. Who’s HubSpot? • Founded in July 2006 from research at MIT y • Cambridge, MA • 1400+ customers 85+ employees 1400 customers, 85 3
  • 5. HubSpot Customers’ Proven ROI Cilk Arts Increases Leads 500% Makana Solutions 3x Leads, 2x Conversions Vocio Pays for HubSpot 30x Over with New Leads Objective Management Group Grows Leads 360% Bridge Group Doubles Online Leads g p www.HubSpot.com/ROI 5
  • 8. How Do the Best New Companies Market? 1950 - 2000 2000 - 2050 8
  • 9. What Is Inbound Marketing? Process Website Visitors Tools Get Found Get F G t Found d • Publish • Content Mgmt • Promote • Blogging • Optimize • S i l M di Social Media • SEO Get Found • Analytics Convert Convert • Test • Offers / CTAs • Landing Pages • Target Convert C t • Email • Nurture • Lead Intelligence • Lead Mgmt g • Analytics Customers 9
  • 11. Budget vs. Brains Flickr: Refracted Moments Flickr: Gaetoan Lee 11
  • 13. One Way to Feed the Funnel Blogging SEO Social Media Email Pay-Per-Click Website Visitors Get Found Convert C t Customers 13
  • 14. Agenda I. About HubSpot & Inbound Marketing II. Why y need social media y you III. How to build social media traffic IV. IV How to convert it V. How to measure it 14
  • 15. Of Course You’re Skeptical Flickr: mmmonica 15
  • 16. Social Media Is Now a Staple Flickr: anitacanita Flickr: sierravalleygirl • Unmeasured • Highly measurable • Small scale • Massive scale • No business impact • Major driver of leads, sales • But lots of fun • Still fun 16
  • 17. The Old Days: Just Search 17
  • 18. Today: Social Media Matters, Too 18
  • 19. Social Media Drives Real Traffic HubSpot Blog Referrals (Q1 & Q2 2009) >15% Social Media; 22.9% Google ; g 19
  • 20. How Do You Get Referrals? Links! Link to HubSpot blog; No Link, No Referrals, No Leads leads generated on blog 20
  • 21. Agenda I. About HubSpot & Inbound Marketing II. Why y need social media y you III. How to build social media traffic IV. IV How to convert it V. How to measure it 21
  • 22. Go! Not already on • Twitter ? (www.twitter.com) • Facebook ? (www.facebook.com) (www facebook com) • LinkedIn ? (www.linkedIn.com) Signup TODAY! Flickr: Wendy Crockett 22
  • 23. You Already Have the Skills You Just Do It Offline • Meeting people • Building relationships • Asking A ki questions ti • Answering questions • Building trust • Building a reputation 23
  • 24. How to Get Started Listen Share Your Content Listen More Li t M Build Relationships 24
  • 25. What Are They Saying About You? Places to listen • Search.Twitter.com • google.com/blogsearch • Technorati.com T h ti • Existing blogs • Industry Twitterers 25
  • 26. Follow the Conversation Via RSS How to sign up: Google.com/reader 26
  • 27. Participate in Q&A • Facebook Discussions • Yahoo! Answers • LinkedIn Q&A and Discussions 27
  • 28. Build Network - Keyword Search 28
  • 30. Conversation & Distribution Conversation AND Distribution 30
  • 32. What Gets Shared? Rarely Frequently Shared Shared • Product info • New data • Free trials • Funny videos • Software documentation • Top-notch blog posts 32
  • 33. What to Publish? • Blog g • Podcast • Videos • Photos • Presentations • eBooks • News Releases 33
  • 34. A Word of Caution • Writing for your personas DOES NOT mean writing about the products and services y you sell them • Write about the things they want to learn about 34
  • 35. Agenda I. About HubSpot & Inbound Marketing II. Why y need social media y you III. How to build social media traffic IV. IV How to convert it V. How to measure it 35
  • 36. Convert with Landing Pages Target Market T M k Conversion is where we take what we have spent time and Website Visitors money to get (visitors) and change it into something valuable to marketing (leads). Leads A cost becomes a benefit. Opportunities Customers 36
  • 37. Put Calls to Action in All Your Content Add a link or an offer that drives visitors to a landing page. 37
  • 38. Landing Page Tips • Limited navigation • Clear and simple • Form above fold 38
  • 39. How Do You Get Quality Leads? Kadient Photo by David Meerman Scott Create content that your target personas gravitate to to. 39
  • 40. Agenda I. About HubSpot & Inbound Marketing II. Why y need social media y you III. How to build social media traffic IV. IV How to convert it V. How to measure it 40
  • 43. Track Referrals Others Google [search] (11.4%) Twitter (5.1%) website.grader.com (6 6%) ebsite grader com (6.6%) blog.hubspot.com (10.2%) blog h bspot com (10 2%) Webinars (9%) 43
  • 44. Measure the Whole Funnel Website Visitors Customers 44
  • 45. How to Track Your Funnel Track visitors. Track leads. Track customers. 45
  • 46. Track Conversions Traffic to HubSpot.com Selected Channels Visitors Leads Conversion Customers Net Conversion Twitter 3,289 554 17% 12 0.4% Facebook 504 75 15% 6 1.2% Stumbleupon 511 28 5% 1 0.2% 46
  • 47. Thank You! Software: www.HubSpot.com/Trial Community: www.inboundmarketing.com Free Tools: www.Grader.com Rick Burnes Marketing Manager @HubSpot @H bSpot Twitter: @rickburnes