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The History of SEO

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SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were returned by humans? Crazy right? We take a trip down memory lane to chart some of the biggest events in SEO that have helped shape the industry today.

Publié dans : Technologie, Design
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The History of SEO

  1. THE HIST RY OF SEO
  2. Searchenginesused tobeeditedby humans.
  3. Searchenginesused tobeeditedby humans. Not spiders.
  4. They have come a long way. THEY HAVE COME A LONG WAY– – – – –
  5. Images
  6. Videos
  7. Results from Google+
  8. “Astudyofthesearchengine resultpages(samplesize: 10k)revealedonly15%had nonews,nolocal,novideo, noimage,noknowledge graph,nopaidinclusion,no authorship.” Source@dr_pete:Beyond10BlueLinks
  9. Thefuturerole ofanSEO isgoingtobe alotmorecomplex.
  10. Let’slook back onwhat’shappened overthepast twodecades.2000 1994 2014 2010
  11. 1994 2000 2014 2010
  12. THE YEAR IS 1994 AND THESE GUYS ARE REALLY BIG.
  13. MEANWHILE, SOMEWHERE IN WASHINGTON. Washington
  14. MEANWHILE, SOMEWHERE IN WASHINGTON, BRIAN PINKERTON CREATES THE FIRST CRAWLER TO INDEX ENTIRE PAGES.
  15. MEANWHILE, SOMEWHERE IN WASHINGTON, BRIAN PINKERTON CREATES THE FIRST CRAWLER TO INDEX ENTIRE PAGES. IT GENERATES A LIST OF THE TOP 25 WEBSITES.
  16. IT’S CALLED WEBCRAWLER AND LOOKS LIKE THIS.
  17. FAST FORWARD THREE YEARS.
  18. 1997 2000 1994 2014 2010
  19. Exciteiskindof abigdealinthe 90s.Itlaunchesin 1993andpurchases Webcrawlerin1996, buteventuallystops gatheringitsown listingsin2001.
  20. Launchedin1994, Lycosisoneofthe earliestcrawler-based searchengines. By1997 ithas indexedover60 milliondocuments.It eventuallyoutsources itssearchresultsto AllTheWeb.
  21. Yahooisstillpowered byhumans,with crawler-basedresults frompartnersonly showingifnohuman- poweredresultsexist.
  22. DANNY SULLIVAN LAUNCHES SEARCH ENGINE WATCH TO DISCUSS ALL THINGS SEARCH.
  23. DANNY SULLIVAN LAUNCHES SEARCH ENGINE WATCH TO DISCUSS ALL THINGS SEARCH. He’s kind of a big deal in search …
  24. They have come a long way. THIS WAS SEARCH ENGINE WATCH IN 1997.
  25. 1998 2000 1994 2014 2010
  26. Googlelaunchesand usesPageRank torank websitesmoreaccurately.
  27. Googlelaunchesand usesPageRank torank websitesmoreaccurately. PageRank looks at incoming links for a webpage to help determine where it should rank.
  28. GOOGLE’S PAGERANK IS KNOWN AS “LINK JUICE” AND STARTS A LONG ROMANCE BETWEEN SEO LINKS. SEO LINKS
  29. 1999 2000 1994 2014 2010
  30. DANNY SULLIVAN LAUNCHES THE FIRST CONFERENCE JUST FOR SEARCH.
  31. TOPICSCOVEREDINCLUDE: 1.DesigningSearchEngine FriendlySites–Tipsforthose whobuildsitestomakethem moresearchenginefriendlyand tapintotrafficnaturally. 2.MetaTags–Differentexperts explaintheirstrategiestowriting metatags. 3.DoorwayPages–Learnthe prosandconstocreating contentpreciselyoptimised forsearchengines.
  32. In 1999 it pays to be awesome at meta tags. TOPICSCOVEREDINCLUDE: 1.DesigningSearchEngine FriendlySites–Tipsforthose whobuildsitestomakethem moresearchenginefriendlyand totapintotrafficnaturally. 2.MetaTags–Differentexperts explaintheirstrategiestowriting metatags. 3.DoorwayPages–Learnthe prosandconstocreating contentpreciselyoptimised forsearchengines.
  33. In1999,SEOsstillhave problemswithsearchengine updates.Altavistarelaunches itswebsiteandchangesits algorithm.Lot’sofsitesdisappear. ItbecameknownasBlack Monday.
  34. 2000 1994 2014 2010
  35. Googlelaunches PaidLinksAdWords asCPMmodel.
  36. Googlealsoreleases aPageRanktoolbar soSEOscannow recordtheirPageRank.
  37. GOOGLE’S PAGERANK TOOLBAR HELPS SEOS FIGURE OUT THE BEST PAGES TO GET LINKS FROM. SEO LINKS
  38. 2002 2000 1994 2014 2010
  39. GOOGLE BOMBING IS A THING.
  40. GOOGLE BOMBING IS A THING. Use links to make a page rank for unrelated searches.
  41. Itmakesitalltheway totheBBCNews.
  42. BobMassalaunchesthe first“PRAdNetwork” tobrokertextlinkad dealsbetweenpotential buyersandsellers.
  43. BobMassalaunchesthe first“PRAdNetwork” tobrokertextlinkad dealsbetweenpotential buyersandsellers.But Google doesn’t like this and penalises SearchKing.
  44. BobMassalaunchedthe first“PRAdNetwork” tobrokertextlinkad dealsbetweenpotential buyersandsellers.But Google didn’t like this and penalised SearchKing GoogleSmackDown
  45. 2003 2000 1994 2014 2010
  46. GOOGLE GETS INTO CONTEXTUAL ADVERTISING WITH ADSENSE.
  47. ManySEOstakeadvantage ofAdSensebydeveloping MFA(MadeforAdSense sites).
  48. PATRICK GAVIN LAUNCHES TEXT-LINK-ADS GIVING USERS AN EASY METHOD TO BUY SELL LINKS.
  49. GOOGLE’S FLORIDA UPDATE PENALISES TACTICS POPULAR IN THE LATE 90S LIKE KEYWORD STUFFING AND OVER OPTIMISATION OF ANCHOR TEXT. Florida
  50. 2004 2000 1994 2014 2010
  51. RAND FISHKIN LAUNCHES SEOMOZ AND QUICKLY TURNS IT INTO ONE OF THE INDUSTRY AUTHORITIES ON ALL THINGS SEARCH.
  52. AARON WALL RELEASES THE FIRST PDF VERSION OF SEOBOOK, ONE OF THE BEST KNOWN BOOKS ON THE SUBJECT OF SEARCH.
  53. Spamisstillanissue withcompanieslike TrafficPowerbannedfor tacticssuchasJavaScript mouseoverredirectsand doorwaypages.
  54. Spamisstillanissue withthecompany TrafficPowerbannedfor tacticssuchasJavascript mouseoverredirectsand doorwaypages. GoogleSmackDown
  55. SETH GODIN WRITES A POPULAR BLOG POST ON WHY SEO IS AN UNRELIABLE TRAFFIC SOURCE. The Problem with Search Engine Optimisation http://bit.ly/1bnqOz
  56. 2005 2000 1994 2014 2010
  57. In2005,Google releasesthe nofollowtagto combatblogspam whichissupported bybothMSNand Yahoo. Blog comment spam
  58. SEOsuseitforPageRank sculptingtofunnelPageRank toimportantpages. LINK #1 LINK #1 LINK #2 LINK #2 LINK #3 LINK #3 LJ=1 LJ=1.5 LJ=2 LJ=0 LJ=3 LJ=1.5LinkJuice= 3 STANDARD LINKING LinkJuice= 3 USING NOFOLLOW nofollow
  59. SEOsuseitforPageRank sculptingtofunnelPageRank toimportantpages. LINK #1 LINK #1 LINK #2 LINK #2 LINK #3 LINK #3 LJ=1 LJ=1.5 LJ=2 LJ=0 LJ=3 LJ=1.5LinkJuice= 3 STANDARD LINKING LinkJuice= 3 USING NOFOLLOW nofollow Google put a stop to this in 2008 when they announce nofollowing a link no longer passes more juice through remaining links.
  60. Googlelaunches GoogleAnalytics, givingSEOsan easywaytoanalyze andtrackthe performance oftheircampaigns.
  61. IT’S RUMORED THAT GOOGLE IS RELEASING AN AGING FILTER, MAKING IT DIFFICULT TO RANK NEW SITES. THIS IS OFTEN REFERRED TO AS THE “SANDBOX EFFECT”.
  62. Shoemoneywrites oneofthefirst “SEOisDead”posts. Thiswastobecome apopulartopicafter eachGoogleupdate. SEO is Dead http://bit.ly/QGmJy2
  63. 2006 2000 1994 2014 2010
  64. IN 2006 GOOGLE ANNOUNCES THAT BMW IS BANNED FOR USING A TACTIC CALLED CLOAKING.
  65. IN 2006 GOOGLE ANNOUNCES THAT BMW IS BANNED FOR USING A TACTIC CALLED CLOAKING. Cloaking shows users and search engines different content.
  66. Whatasearch enginesees Whatausersees
  67. XMLSitemapslaunchandare supportedbyallofthemajor searchengines.
  68. 2008 2000 1994 2014 2010
  69. GoogleSuggestlaunches. ThisgivesSEOsanothertool tohelpwithkeywordresearch.
  70. 2009 2000 1994 2014 2010
  71. In2009,socialnetworks arehelpingtoprovide real-timeresultsforusers. Googlewantstomake sureitsindexcanprovide fresherresults.
  72. GOOGLE CAFFEINE UPDATE MEANS GOOGLE CAN INDEX THE WEB MORE OFTEN AND PROVIDE FRESHER RESULTS.
  73. Googlelaunchesreal-time search includingTwitterresults.
  74. Itendsin2011whenGoogle’sdeal withTwitterexpired.
  75. MEANWHILE …
  76. MEANWHILE … EricSchmidt, GoogleChairman The internet is fast becoming a “cesspool” where false information thrives. Brands are how you sort out the cesspool. http://bit.ly/LOqsE0
  77. GOOGLE VINCE IS A MAJOR UPDATE THAT MANY SEOS FEEL FAVOUR BRANDS.
  78. GOOGLE VINCE IS A MAJOR UPDATE THAT MANY SEOS FEEL FAVOUR BRANDS. Vince ... Get it?
  79. 2010 2000 1994 2014
  80. In2010,theNewYorkTimes printsastoryaboutDecorEyes, acompanywhousesbad serviceasawaytocapture highqualitylinksfromuser complaintwebsitesandhelp improveitssearchengine rankings.
  81. Itdoesn’tendwell.Google penalisesthesiteandthesite ownergetsarrested.
  82. Itdoesn’tendwellwithGoogle penalisingthesiteandtheowner gettingarrested. GoogleSmackDown
  83. IN AN INTERVIEW WITH DANNY SULLIVAN, BOTH GOOGLE BING CONFIRM TWITTER FACEBOOK INFLUENCE SEO. SEO SOCIAL
  84. 2011 2000 1994 2014 2010
  85. IN 2011, THE NEW YORK TIMES PRINTS A STORY OUTING JCPENNEYS LINK BUILDING TACTICS, WHICH THEY REFER TO AS “BLACK-HAT”.
  86. GooglepenalisesJCPenney. Thepenaltyonlylastsforthree months.
  87. GooglepenalisesJCPenney.The penaltyonlylastsfor3months. GoogleSmackDown
  88. GooglelaunchesPanda. Itsaimistopreventsites withlowqualitycontentfrom acquiringtop-tierrankings.
  89. GooglelaunchesPanda. Itsaimistopreventsites withlowqualitycontentfrom acquiringtop-tierrankings. Google Panda forces SEOs to put more focus on the quality of content they were publishing.
  90. AspartofGoogle’slaunch forGoogle+,itstarts encryptingkeyworddata. SEOsnowseeahigh% oftheirorganictrafficfrom “(notprovided)”.
  91. AccordingtoClickConsult’s counter,trafficfrom“(notprovided)” hasgrownalotsinceitslaunch.
  92. 2012 2000 1994 2014 2010
  93. GOOGLE RELEASES PENGUIN TO PUNISH WEBSITES THAT ARE BUILDING LOW QUALITY LINKS.
  94. Link-buildingtacticslikearticle spinning,blognetworksand directoriesareallinthefiringline.
  95. Googlereleasesadisavowtool tohelpwebsitesrecoverfrom penaltiesduetobadlinks.
  96. 2013 2000 1994 2014 2010
  97. SEOMozrebrandsto Mozandbecomesan inboundmarketing company.
  98. SEOMozrebrandsto Mozandbecomesan inboundmarketing company. Inbound marketing, what is that?
  99. InboundMarketing Makemarketingpeoplelove. Bypublishingtherightcontentin therightplaceattherighttime, yourmarketingbecomesrelevant andhelpfultoyourcustomers,not interruptive.Nowthat’smarketing peoplecanlove. Findoutmore: http://bit.ly/13d7uxS
  100. WantExpertSEOAdvice WithYourCoffee? Getfivedaysoftipsdelivered toyourinboxfromtopSEO experts.Eachtipcanberead andimplementedduring asinglecoffeebreak. CLICKHERE

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