http://www.hubspot.com - Inbound Marketing 101 workshop for CIC in Cambridge MA covering SEO, blogging, and social media.

1. Inbound Marketing 101 CIC – June 24, 2009 Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe Jonah Lopin VP Customers @HubSpot Twitter: @jlopin

2. Threat and Opportunity 2 1950 - 2000 2000 - 2050

3. Outbound Marketing

4. Outbound Marketing is Broken 800-555-1234 Annoying Salesperson

5. The Bad News… 5

6. The Good News… 6

7. Inbound Marketing

8. Inbound Gives Leverage 8

9. Budget vs. Brains Flickr: Refracted Moments Flickr: Gaetoan Lee

11. Promote

13. Target

15. Blogging

16. Social Media

17. SEO

19. Landing Pages

20. Email

21. Lead Intelligence

22. Lead Mgmt

23. AnalyticsGet Found Convert

24. Agenda Publish Promote Optimize 11

25. Publish Flickr: Annie Mole

26. What to Publish? Blog Podcast Videos Photos Presentations eBooks News Releases

27. Where to Publish?

28. Target Content to Your Personas Kadient photo by: David Meerman Scott

29. A Word of Caution Writing for your personas DOES NOT mean writing about the products and services you sell them Write about the things they want to learn about

30. 3 Keys to Blog Success

31. Biggest Blogging Mistake A “free” URL from Blogspot or Typepad HubSpot.blogspot.com – NO! HubSpot.typepad.com – NO! Blog.HubSpot.com – Yes HubSpot.com/Blog – Yes SmallBusinessHub.com – Yes

32. Blog Frequency Steady readership? At least weekly, more is better. SEO focused? Frequency is less important.

33. Blog Topic Ideas List of 5 ideas, trends or thoughts Publish a list of links Take a recent experience and share it Answer questions you received recently Comment on other blog articles Turn a press release into a blog article Check your email outbox

34. Promote Your Content Flickr: ClintJCL

35. It’s Not Your Daughter’s Social Media

36. Social Media = Networking Become a real member of the community Add value to the community Ask and answer questions More effective than live cocktail parties No boundaries of time or space Other people can listen in easily

37. Promote Your Content

38. Volunteer? 25 http://Twitter.Grader.com Hands On

39. Build Network - Keyword Search Hands On

40. http://Search.Twitter.com Hands On 27

41. Volunteer? 28 http://Facebook.Grader.com Hands On

42. Network w/ Famous People 10,000 followers 2,000 followers

43. LinkedIn Answers 30

44. LinkedIn Groups 31

45. Optimize

46. Pick Your Keyword Battles 33 vs. Flickr: Simonstarr Flickr: Extra Medium

47. SEO On-Page Off-Page

49. Clean URL

50. Headers & Content

52. Volunteer? 37 http://Website.Grader.com Hands On

53. Inbound Marketing Measurement Flickr: noblelgnnoble

54. Subscribers & Visitors

55. Blog Article Performance

56. SEO Rankings

57. Traffic, Leads and Customers Visitors from Twitter

58. Thank You! www.HubSpot.com/free-trial Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe Jonah Lopin VP Customers @HubSpot Twitter: @jlopin