8. They like to educate themselves
rather than speak with a sales
person
60% of the sales
cycle is over – before
a buyer talks to your
salesperson.
Corporate Executive Board: bit.ly/zub217
17. of European marketers are
focused on reaching the right
audience, and converting them
into leads.
23%
of European marketers
are focused on reaching
the right audience, and
converting them into
leads.
23%
Resource: http://offers.hubspot.com/2013-state-of-inbound-marketing-europe
18. MARKETING MARY
• Professional marketer (VP, Director, Manager)
• Mid-sized company (25-200 employees)
• Small marketing team (1-5 people)
• BComm (DIT), MBA (Smurftt)
• 42, Married, 2 Kids (10 and 6)
Goals:
• Support sales with collateral and leads
• Manage company communications
• Build awareness
Challenges:
• Too much to do
• Not sure how to get there
• Marketing tool and channel mess
Loves HubSpot because:
• Easy to use tools that make her life
easier
• Learn inbound marketing best practices
• Easier reporting to sales and CEO
This presentation is all about how you can be successful with inbound marketing, either for your own business or your clients business. What do our most successful HubSpot customers get right when implementing their own inbound marketing ? What are important things for you to consider when deciding upon your own inbound marketing strategy ?
The last super power is being able to use data to measure what you are doing more effectively and also to help make strategic decisions. As we’ve already discussed, the most common issue that comes up with marketing is being able to measure it’s ROI effectively. As an inbound marketer, you not only want to be able to report on the performance of your strategy across the funnel, but also to use the right data to help you make decisions on what is working and what’s not.