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#INBOUND15 HubSpot Keynote - Dharmesh Shah

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Slide deck used to present the marketing segment of the #INBOUND15 keynote presentation by Dharmesh Shah (Founder/CTO, HubSpot)

Publié dans : Marketing
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#INBOUND15 HubSpot Keynote - Dharmesh Shah

  1. HubSpot Keynote #INBOUND15
  2. A marketer.
  3. Not a marketer.
  4. 1. Sub-optimal fashion sense.
  5. 1. Sub-optimal fashion sense. B. Not great at numbered lists.
  6. 1. Sub-optimal fashion sense. B. Not great at numbered lists. III. Writes for computers, not carbon-based life forms.
  7. @dharmesh
  8. HubSpot has
  9. Safe Harbor This presentation contains forward-looking statements that are subject to risks and uncertainties. All statements other than statements of historical fact included in this presentation are forward- looking statements. Forward-looking statements give our current expectations and projections relating to our financial condition, results of operations, plans, objectives, future performance and business. All forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially from those that we expected. Any forward-looking statement you see or hear during this presentation reflects our current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions, and therefore are not guarantees of future performance. You are cautioned to not place undue reliance on such forward-looking statements because actual results may vary materially from those expressed or implied. All forward-looking statements are based on information available to HubSpot on this date and HubSpot assumes no obligation to, and expressly disclaims any obligation to, update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. NYSE: HUBS
  10. The HubSpot team is now over 1,000 strong.
  11. Over 2,500 HubSpot agency partners are helping companies grow.
  12. 2013 2014 Today 10,595 13,607 15,839 Over 15,000 companies are growing with the HubSpot marketing platform.
  13. Over 15,000 companies are growing with the HubSpot marketing platform.
  14. Why are people so excited about a B2B software company?
  15. HubSpot is about more than technology, it’s also about a philosophy.
  16. INBOUND
  17. What does inbound mean?
  18. INTERRUPTIVE IMPERSONAL INSENSITIVE Valuable Respectful Lovable INBOUND
  19. direct mail junk mailvs.
  20. Google trends: inbound marketing
  21. 13,000+ inbounders
  22. An online community for marketers to connect and grow.
  23. FIND the world’s best marketing content
  24. DEVELOP your career (or develop your team)
  25. CREATE life-long connections
  26. Where inbounders connect the other 51 weeks of the year.
  27. EVERYWHERE
  28. THE GOOD NEWS HubSpot has customers
 in 90+ countries.
  29. THE NOT-SO-GOOD NEWS We expected them all to
 use the product in English. ??
  30. The HubSpot Platform now
 supports five new languages. Japanese, French, German, Portuguese and Spanish.
  31. A quick applause meter check.
  32. Popping Bubblewrap
  33. Popping Bubblewrap Panda Videos
  34. Popping Bubblewrap Panda Videos Pull-through Parking Spots
  35. Sound check complete. Thanks!
  36. I’ve picked FIVE new things to share with you.
  37. 5
  38. Your website should be one of your star marketers.
  39. A free performance review of your website WebsiteGrader.com
  40. The problem with most content management systems: too much focus on MANAGEMENT not enough on MARKETING
  41. A Site Hosted on HubSpot LOOKS GREAT LOADS FAST LEVERAGES CONTEXT
  42. Optimize Your Content For Search & Conversions.
  43. The Problem With Most Content Editors: WYSIWYG
 (What You See Is
 What You Get) :-) instead of
  44. WYSISWYG
 (What You See Is Sometimes What You Get) :-( it’s The Problem With Most Content Editors:
  45. What You See Is What It Is
  46. What You See Is What It Is We call it WYSIWII (pronounced wizzy-weeeee!)
  47. https://www.
  48. https://www. $
  49. We want to make the Internet safer so we’re calling for “HTTPS Everywhere.” 
 (Oh, and we’re starting to use SSL as a ranking signal)
  50. How to enable SSL support in the HubSpot Website Platform
  51. 2 clicks 1 triumphant gesture
  52. 2 clicks 1 triumphant gesture 0 additional fees
  53. HubSpot Website $100/month or $300/month add-on Not just content management, content marketing.
  54. 4
  55. Internal Data: 53.33% - Q1,Q2 2015 Of HubSpot customers use paid advertising.53%
  56. Too many ads are irritating and inane. Simulated imagery. Results not typical.
  57. Is there such a thing as inbound-y ads?
  58. Two Types Of Inbound-y Ads Satisfy expressed need
  59. Amplify engaging content Two Types Of Inbound-y Ads Satisfy expressed need
  60. Satisfy expressed need
  61. Please Welcome… Todd RoweGlobal Managing Director
  62. Amplify engaging content
  63. Please Welcome… Mike GamsonSVP Global Solutions
  64. (Content Marketing Institute) 80% of B2B marketers use at least one paid channel.
  65. 80% is also percentage of time pie charts remind me of Pac-Man.
  66. Managing paid channels can be complicated.
  67. future visual artist
  68. HubSpot,
  69. U, HubSpot,
  70. U, HubSpot,
  71. U, HubSpot, GET YOURSELF
  72. The HubSpot Ads Add-On
  73. Create ads. Calculate returns.
  74. Creating an Ad
  75. Source: Content Marketing Institute Measuring ROI
  76. HubSpot Ads $100/month add-on Put your money where your metrics are.
  77. c
  78. We were in the dark about
 which leads are a good fit.  
  79. Then, along came lead scoring. (and there was much rejoicing)  
  80. Humans are really good at seeing patterns.
  81. Humans are really good at seeing patterns. Especially ones that don’t exist.
  82. Why not leave the hard-core computing to the computers?
  83. Predictive Lead Scoring
  84. Automagically create a custom lead scoring formula based on data. (it’s science!)
  85. A Transparent Formula
  86. a2zizfan@hotmail.com fantastic person
  87. a2zizfan@hotmail.com tyrell.wellick@e-corp.com fantastic person better fit lead
  88. Predictive Lead Scoring Included in HubSpot Enterprise Stop Guessing. Start Knowing.
  89. 1
  90. Um, yeah. So, I need this new marketing report…
  91. Step 1: Log into marketing tools. Step 2: Log into CRM. 
 Step 3: Open many tabs. Step 4: Curse. Step 5: Export
 and import some data. Step 6: Make sacrificial offering
 to Excel. Step 7: Cancel dinner plans.
  92. Marketers should spend less time reporting the numbers and more time making the numbers.
  93. You are going to
 want to buy it. (you were warned) WARNING !
  94. The HubSpot Reporting Add-On
  95. Choose from 20+ commonly used reports
  96. Fine. But what if I want to make my own custom report?
  97. You can easily build a report from scratch.
  98. Then add visualization.
  99. Drag & drop reports to build a custom dashboard
  100. Reporting Add-On $200/month Spend Less Time Reporting. More Time Growing.
  101. Not just content management, content marketing. Put your money where your metrics are. Stop guessing,
 start knowing Spend less time reporting. More time growing. HubSpot Website HubSpot Ads Predictive Lead
 Scoring HubSpot
 Reporting
  102. Oh and there’s one more thing…
  103. Writer and blogger: everywhereist.com Geraldine DeRuiter
  104. DOES THREE THINGS Converts contacts
  105. Converts contacts Provides context DOES THREE THINGS
  106. Converts contacts Provides context Manages contacts DOES THREE THINGS
  107. Time Money
  108. Time
  109. Money
  110. “I’m just starting out. I can’t afford $200+/month for HubSpot”
  111. Our CFO
  112. Our CFO
  113. We’ve built an awesome new tool for the masses!
  114. Let me guess.
 You want the price to be less than
 $200/month?
  115. YES! Dude, how did
 you guess? Let me guess.
 You want the price to be less than
 $200/month?
  116. How much less than $200?
  117. About $200 less How much less than $200?
  118. It’s free mium
  119. It’s not just for bloggers…
  120. Whether you’re just getting started or you’re a marketing expert …
  121. Whether you’re flying solo or on a sophisticated marketing team…
  122. Whether you’re here in Boston or anywhere around on the globe.
  123. IT’S TIME TO GET GROWING WITH INBOUND
  124. While others make noise, you quietly create value. While they fight for attention, you just follow your heart.

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