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6

Examples of B!"#$%&'

Website Redesigns
86% of U.S. SMBs cite
websites as their most
important digital marketing
tactic.
Is it time to reexamine your
website design?
Need a little %()p%r"$%*( to
get the ball rolling?
These H#bSp*$
customers have
completely
transformed
their websites …	
  
… Here’s a look at the $%p) and
$r%+,) they picked up along
the way.
Before
Only
instance of
blue on the
site
Too much text
After
Concise copy

Unified color
scheme and
descriptive
visuals
K!- T",!"w"-: Unify the theme of
your website.
Before
Confusing UX
(that’s not
optimized for
mobile)
After
Compelling & clear
hierarchy -redesigned to be
mobile optimized
K!- T",!"w"-: Optimize your site for
mobile using responsive design
elements.
Before
Run-of-the mill
cloud services
website
Message
doesn’t stick
After
Animation
makes a
complex topic
easier to
understand
Clear message
with gorgeous
design
K!- T",!"w"-: Illustrate your complex
messages.
Before
Lots of
information,
no clear CTA
After
Beautiful
imagery brings
out the content
White space & minimalist
designs allowing user to
focus on content
K!- T",!"w"-: Take this opportunity
to declutter your homepage.
Before
No focus

Excessive text
After
Clear point with
clear call-toaction
K!- T",!"w"-: Give visitors a clear
next step.
Before
Too much
text with
no clear
CTA
No clear
description
of company
After
Puts the produc
in contex
Easy to see
what the
company does
K!- T",!"w"-: Be explicit about what
your company sells.
Digested those
tips & tricks?
Looks like you’re
ready to dive into
your redesign.
Looking for your next

b%. %/!"?
HubSpot customers and
partners create b!"#$%&'
/!)%.() using HubSpot’s
design tools.
We want to help you
.!$ %()p%r!/.
So we’ve created

%()p%r!/.0#1p*$.+*2 to help
you fuel your creative juices
Get inspired here.
I!"p#r$ %&'r"$(f.
I!"p#r$ %&'r )$*+.
I!"p#r$ ),$ w&r(-.

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