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Rethinking Web Design
Creating a peak performing website with 

less risk and headache
@GDrivenDesign @SavvyLuke
Growth-Driven Design Evangelist
#GrowthDrivenDesign
#GrowthDrivenDesign
The Traditional Web Design

Process is (very) Broken
1
Website Redesign
#GrowthDrivenDesign
#GrowthDrivenDesign
Need a big team or hire an agency
SMB websites typically cost
$15,000 - $80,000
#GrowthDrivenDesign
Websites are a BIG up-front cost

(before you even know ...
Three Months
#GrowthDrivenDesign
They take 1/4 your entire year to build 

(often shifting focus away from other important...
#GrowthDrivenDesign
Tons of planning and resources
Launches Late
and/or
Over-Budget
#GrowthDrivenDesign
On top of that, what usually ends up happening?
flickr.com/photos/lst1984/2430338903#GrowthDrivenDesign
On top of that, what

usually ends up

happening?
Launches Late
an...
#GrowthDrivenDesign
We put ourselves through all of that
and when we FINALLY launch it I like to ask…
#GrowthDrivenDesign
How do you launch the
best possible

performing website?
#GrowthDrivenDesign
The answer is…
#GrowthDrivenDesign
it is impossible.
Period.
#GrowthDrivenDesign
it is impossible to launch
the best possible
performing website.
#GrowthDrivenDesign
We look at the data, talk to users and
make an educated guess on what
will perform better.
#GrowthDrivenDesign
At the end of the day, it’s still a guess.



And then it sits for 1.5 - 2 years until we muster up th...
#GrowthDrivenDesign
Our best marketing asset
-and-
#1 sales “person”

ends up sitting with no major or impactful
updates. ...
Traditional Web DesignImpact
Time
1.5 - 2 Years
1.5 - 2 Years
H
H
1
2
3 Month

Redesign
Site
Launch new site
3 Month

Rede...
#GrowthDrivenDesign
And sometimes we launch
and results actually drop!
Traditional Web Design is Risky!
RISK
TRADITIONAL

WEB DESIGN
$15,000-

$100,000
Three

Months
Only a

Hypothesis
Redesign

Every 2 Years
(out of scope, ov...
The traditional web design model is totally broken.
Whether you’re an agency or a business, it leaves
you extremely vulner...
flickr.com/photos/lst1984/2430338903#GrowthDrivenDesign
#GrowthDrivenDesign
The smarter way to think about
website redesigns
2
Growth Driven Design
Create an elevator pitch for this method here.
flickr.com/photos/samueljohn/5348462863/in/photolist-j...
flickr.com/photos/samueljohn/5348462863/in/photolist-jVoiAQ-3rKpVZ#GrowthDrivenDesign
There is a better methodology and pr...
flickr.com/photos/samueljohn/5348462863/in/photolist-jVoiAQ-3rKpVZ#GrowthDrivenDesign
What is this new
methodology and
pro...
flickr.com/photos/samueljohn/5348462863/in/photolist-jVoiAQ-3rKpVZ
GROWTH-DRIVEN DESIGN
#GrowthDrivenDesign
Minimize The Risk
Continuously Learn & Improve
Inform Marketing & Sales
flickr.com/photos/samueljohn/5348462863/in/photoli...
Traditional Web DesignImpact
Time
1.5 - 2 Years
1.5 - 2 Years
H
H
1
2
3 Month

Redesign
Site
Launch new site
3 Month

Rede...
Traditional Web Design vs. Growth-Driven DesignImpact
Time
1.5 - 2 Years
1.5 - 2 Years
H
H
1
2
3 Month

Redesign
Site
Laun...
Traditional Web Design vs. Growth-Driven DesignImpact
Time
1.5 - 2 Years
1.5 - 2 Years
H
H
1
2
3 Month

Redesign
Site
Laun...
Traditional Web Design vs. Growth-Driven DesignImpact
Time
1.5 - 2 Years
1.5 - 2 Years
H
H
1
2
3 Month

Redesign
Site
Laun...
Growth-Driven Design is the new gold standard for
delivering successful website redesigns that bring
measurable business v...
We are introducing all new refresh projects as
continuous design jobs.
Clients are not only interested, they are excited.
...
High-Level View of Growth-Driven Design
STRATEGY Launch Pad

Website
Plan
Develop
Transfer
Learn
PHASE ONE - 1 MONTH PHASE...
RISK
TRADITIONAL

WEB DESIGN
$15,000-

$100,000
Three

Months
Only a

Hypothesis
(out of scope, over budget, late)
Redesig...
TODD SPERANZO
VP OF MARKETING
AVELLA.COM
“Avella has partnered with
Media Junction on an ongoing
Growth-Driven Design reta...
TYPE
Page Views Per Visit 2.87
2014
4.03
2015
Total Page Views 199,956 480,345
Bounce Rate 45.87% 28.29%
Leads up 217% yea...
#GrowthDrivenDesign
What do designers & developers
think of Growth-Driven Design?
NISSA THUMANN
“It’s rewarding to work on a Growth Driven Design
website. I enjoy seeing the results of my work and how
int...
#GrowthDrivenDesign
The Growth-Driven Design 

methodology & process
3
Step 1 - Learn the Basics
DOWNLOAD NOW
http://offers.hubspot.com/an-introduction-to-growth-driven-design
Get the complete ...
Step 2 - Join the Deep Dive Course
After you’ve learned the basics, it’s time to take a deep dive into the step-by-step pr...
Are You an Agency?
or visit - http://hubs.ly/y0-HLd0
We also have a training course for agencies to learn how to market, s...
#GrowthDrivenDesign
Thank You.
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flickr.com/photos/samueljohn/5348462863/in/photolist-jVoiAQ-3rKpVZ#GrowthDrivenDesign There is a better Rethinking Website Design: Creating a Peak-Performing Website with Less Risk and Headache

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Publié le

flickr.com/photos/samueljohn/5348462863/in/photolist-jVoiAQ-3rKpVZ#GrowthDrivenDesign
There is a better methodology and process that:

1.Minimizes all the risk of traditional web design
2. Produces much better results and business impact

Publié dans : Design, Internet
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