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1
Joseph Jaffe
jaffe@startupsforbrands.com
@jaffejuice
#hashtag
INBOUND Bold Talks Series
August 21st
, 2013
New Media (2005)
What’s the Next Big Thing?
Customer
Experience (2010)
Writing the book on the future (4 times)
Social Med...
Remember Blogging?
Innovation:
Innovation is “past the product”
– Greg Guidotti, Kraft Foods
“New approaches that achieve amazing outcomes an...
WHAT IF?
Technology Funding
Marketing
๏ Gogo was incubated by Dell
๏ Instagram was acquired by Kodak
๏ Craigslist was invented by YellowPages
๏ Flipboard was pi...
ADDITIVEADDITIVE EVOLUTIONARYEVOLUTIONARY
Why can’t startups help solve brand’s problems?
Why can’t brands ask the same qu...
“If you can dream it; you can do it.”
Technology Solutions to Business Problems
Sit or Squat
• Obvious: Pampers
• Changing Tables
• Less Obvious: GAP
• Partner with Developers
on the FRONT end (esp.
cus...
Is Nike a Technology Company?
To defend the past is a greater risk
than creating the future
Peter Drucker
Flip the
Funnel
Change
the game
(or go
home)
Life after
the 30-
second
spot
Join the
Conver-
sation
People who this presen...
INBOUND Bold Talks: Joseph Jaffe
INBOUND Bold Talks: Joseph Jaffe
INBOUND Bold Talks: Joseph Jaffe
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INBOUND Bold Talks: Joseph Jaffe

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Today startups seem to be all the rage and arguably the next big thing. Only they aren't. As in they always WERE the big thing. So how should brands be thinking about partnering with startups? Or should they be collaborating at all in the first place? And what's in it for the startups? Perhaps the best place to begin as the point at which these two diametrically worlds come together: marketing.

Publié dans : Business, Technologie
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INBOUND Bold Talks: Joseph Jaffe

  1. 1. 1 Joseph Jaffe jaffe@startupsforbrands.com @jaffejuice #hashtag INBOUND Bold Talks Series August 21st , 2013
  2. 2. New Media (2005) What’s the Next Big Thing? Customer Experience (2010) Writing the book on the future (4 times) Social Media (2007) Common Sense (2013)
  3. 3. Remember Blogging?
  4. 4. Innovation: Innovation is “past the product” – Greg Guidotti, Kraft Foods “New approaches that achieve amazing outcomes and change the game”
  5. 5. WHAT IF?
  6. 6. Technology Funding Marketing
  7. 7. ๏ Gogo was incubated by Dell ๏ Instagram was acquired by Kodak ๏ Craigslist was invented by YellowPages ๏ Flipboard was piloted by Conde Nast ๏ Get Glue was accelerated by Orville Redenbacher’s ๏ Square was sold to American Express ๏ Soap.com was created for Target ๏ Acquired by Amazon for $550m ๏ Mint was created for Intuit ๏ Acquired by Intuit for $170m What if?
  8. 8. ADDITIVEADDITIVE EVOLUTIONARYEVOLUTIONARY Why can’t startups help solve brand’s problems? Why can’t brands ask the same questions as startups?
  9. 9. “If you can dream it; you can do it.” Technology Solutions to Business Problems
  10. 10. Sit or Squat • Obvious: Pampers • Changing Tables • Less Obvious: GAP • Partner with Developers on the FRONT end (esp. customers) and serve customers on the BACK end (consumption) • Be the Foursquare
  11. 11. Is Nike a Technology Company?
  12. 12. To defend the past is a greater risk than creating the future Peter Drucker
  13. 13. Flip the Funnel Change the game (or go home) Life after the 30- second spot Join the Conver- sation People who this presentation, also : www.jaffejuice.com +1 917 603 4639 (to speak to me) e-mail: jaffe@startupsforbrands.com Twitter: @jaffejuice

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