The document discusses lead generation strategies for small businesses. It recommends using inbound marketing techniques like blogging, search engine optimization (SEO), and social media to attract website visitors. It also stresses the importance of converting visitors into leads through optimized landing pages. Metrics like traffic, leads generated, and customers acquired should be tracked to measure return on investment (ROI) and ensure a business's website is performing effectively as a lead generation tool. The document promotes HubSpot software as a way for small businesses to implement these inbound marketing best practices.
7. Inbound Marketing ROI
• Inbo nd marketing foc sed companies ha e a
Inbound focused have
61% lower cost per lead
• Active HubSpot customers get an average of
6 times more leads in 6 months
• www.HubSpot.com/ROI
11. Which is better?
• Website traffic has doubled
• Lead flow has doubled
‐‐ Noel Huelsenbeck, CEO, Vocio
12. What do you want?
Ugly & Crowded
gy
Beautiful & Empty
py
13. Small Biz Websites Should
1.
1 Attract website visitors (blog & SEO)
ebsite isitors
2. Convert visitors to leads (landing pages)
3. Produce measurable ROI (leads & sales)
14. Small Biz Websites Should
1.
1 Attract website visitors (blog & SEO)
ebsite isitors
2. Convert visitors to leads (landing pages)
3. Produce measurable ROI (leads & sales)
19. 25% of SEO = On-Page
• Page Title
• Clean URL
• Headers & Content
• Description
20. 75% of SEO = Off-Page
• Recommendations from friends
1.
1 “I know HubSpot”
2. “HubSpot is a marketing expert”
3.
3 You trust the person saying this
• Links are online recommendations
1. A link: www.HubSpot.com
2.
2 Anchor text: Internet Marketing
3. Link is from a trusted website
21. Blogging is SEO, and More
• Blogging helps with SEO
gg g p
• Blogging helps with Social
News Si
N Sites
• Bl
Blogging helps with S i l
i hl ith Social
Networking Sites
• Blogging is Permission
Centric
22. Small Biz Websites Should
1.
1 Attract website visitors (blog & SEO)
ebsite isitors
2. Convert visitors to leads (landing pages)
3. Produce measurable ROI (leads & sales)
23. All Websites Should Have Landing Pages
Target M k t
T t Market
Conversion is where we take
Website Visitors
what we have spent time
and money t get (visitors)
d to t ( i it )
and change it into
something valuable to Leads
marketing (leads).
a et g ( eads)
A cost becomes a benefit. Opportunities
Customers
24. All Websites Should Have Landing Pages
• Limited na igation
navigation
• Clear and simple
• Form above the fold
25. Landing Page Uses
• Call to action on website homepage
ebsite
• Links in all email newsletters / emails
• Use for all pay-per-click ads
• Next step after tradeshows or events
26. Small Biz Websites Should
1.
1 Attract website visitors (blog & SEO)
ebsite isitors
2. Convert visitors to leads (landing pages)
3. Produce measurable ROI (leads & sales)