Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
MARKETINGSTATS, CHARTS& GRAPHS
DOWNLOAD THE FULL DATA SET:www.HubSpot.com/Charts
TABLE OF CONTENTS1   INBOUND VS. OUTBOUND MARKETING……………...32   SEARCH ENGINE OPTIMIZATION………………………….233   EMAIL MARKETING...
Inbound VS.OutboundMarketing
Audiences everywhere are tough.They don’t have time to be boredor brow beaten by orthodox,old-fashioned advertising.We nee...
FACTThe Internet hasfundamentallychanged the waypeople find,discover, share,shop, & connect.
>1/3of the world’spopulation ison the Internet.SOURCE: ICT FACTS & FIGURES, 2011
ALMOST 8 NEW                                       PEOPLE COME ONTO                                       THE INTERNET EVE...
79%                               of online shoppers                               spend at least50%                    of...
# OF US CITIZENS                         300,000,000                                        200,000,000                   ...
% OF PEOPLE                              % DECLINE IN TECH                         % OF DIRECT MAIL WHO SKIP TV ADS       ...
FACTMarketers are shiftingtheir budgets away from“interruption” advertising.
47%will spend more than  they did in 2011                            42%                             will spend same      ...
Direct mail is                         very expensive                         and ineffective                         for ...
The average budget                                      “THE PORTION OF MY                                                ...
Inbound marketing costs  61% LESSper lead than traditional, outbound marketing.                        SOURCE: STATE OF IN...
FACTInbound marketing isa lot more cost-effectivethan traditional,outbound marketing.
Inbound converts leads into customers    SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
Inbound marketing tacticsdon’t just generate leads.They generate revenue.                                                 ...
Customer acquisition by channel      57% of marketers      acquired customers      from blogging44% of marketersacquired c...
Inbound marketing channels cost lessthan any outbound channel.                                                            ...
Outbound marketing costs more.                    “THIS LEAD-GEN                    TACTIC IS ABOVE                    AVE...
THE BOTTOM LINEGo inbound or go home.
SEARCHENGINEOPTIMIZATOIN
Many Americans begin theirpurchasing experience by doing onlineresearch to compare prices, quality,and the reviews of othe...
FACTGoogle is the newYellow Pages.
61%                  of global Internet users                                                 research                    ...
When researching branded products…44%of online shoppers beginby using a search engine. SOURCE: INTERCONNECTED WORLD: SHOPP...
In May 2011...                                      …Google sites                                      led the search     ...
Worldwide, we conduct 131Bsearches per month on the web. PER MINUTE                       2,900,000 PER HOUR              ...
TV57%of TV viewersuse the websimultaneously.              webSOURCE: NIELSON, 2009
FACTRanking high on searchengines is no longeroptional, it’s critical.
70% of the links search users           click on are organic—not paid.                                 PAID               ...
60% of all organic clicks go to the                  top three organic search results.                  27%               ...
75%                                                 of users never                                                 scroll ...
The average click-through rate for paidsearch in 2010 (worldwide) was 2%.YANDEX                                   1.3%YAHO...
FACTThe more keyword-richcontent you generate,the more search engineswill find (and love) you.
Businesses that                                          ≥20 times/monthget             5X                 more traffic th...
Businesses with websitesof 401-1000                                        get6X                   more leads than those w...
Companies that blog have97% more inbound links.                                                           97%  AVG # OF L...
Companies with more indexed web        pages get way more leads.                                                          ...
THE BOTTOM LINEIf Google can’t find,neither will anyone else.
EMAILMARKETING
27% of emails were opened on a mobile deviceduring the second half of 2011…30%                                      27%25%...
>80% of email marketers send the samecontent to all subscribersSOURCE: EXPERIAN, APRIL 2012
The word "exclusive" in email promotionalcampaigns increases unique open rates by 14%.                                    ...
84% of B2B                                    marketers use                                    segment targeting          ...
59%of B2B marketers sayemail is the mosteffective channel ingenerating revenue.$$$$$$$SOURCE: BTOB MAGAZINE, MARCH 2012
…of email                    less than                                   marketing                                   compa...
Morning emails get high CTR. SOURCE: THE SCIENCE OF EMAIL MARKETING, 2011
Investment in email marketing will growfrom $1.3B in 2010 to $2B by 2014.   2.5    2   1.5    1   0.5    0                ...
The fresher your list, the better!  SOURCE: THE SCIENCE OF EMAIL MARKETING, 2011
Most users report                                               reading email on                                          ...
FACTSend email earlyin the morning.
SOCIAL MEDIA
While social media is not the silverbullet that some pundits claim it tobe, it is an extremely important& relatively low c...
FACTSocial media isn’t a fad.It’s a revolution.
Social media & blogs generate real customers.% OF CHANNEL USERS WHO ACQUIRED A                                            ...
US Internet users spend 3X more   minutes on blogs & social networks   than on email.  VIDEOS/MOVIES              4%      ...
Social media use in the U.S. hasincreased by 356% since 2006. 2006                                 2012 SOURCE: NETPOP RES...
Social media penetration keeps growingacross different age groups.100%90%80%70%60%50%40%30%20%10% 0%          0-11      12...
The world is becoming more SOCIAL.                                                 4.6                                    ...
FACTSocial media hasreal business value.
The top 20% of B2B                                        marketers in social                                        media...
Social media conversationsactively influence purchases.                                                           ON SOCIA...
63% of companies using social mediasay it has increased marketingeffectiveness—among other benefits.Increasing effectivene...
U.S. local SMBs actively use social mediamarketing to promote their businesses.       FACEBOOK                            ...
57% of SMBs say social mediais beneficial to their business.                                             VERY             ...
More than 1/2 of U.S. SMBs say social mediasites play an important role in active sales.                                  ...
More than 1/3 of US SMBs say socialmedia helps them get found online.                      GENERATE SALES       6%        ...
Social media helps B2B marketers       improve search results.       Driving inbound links                     48%        ...
61% of US marketers use socialmedia to increase lead generation             DIRECTIVE FROM              MANAGEMENT      I ...
LinkedIn drives the most customers to B2B.                                                                           I’M A...
Facebook drives the most conversions for B2C.                                                                    I’M A B2C...
The average user spent only 3minutes on Google+ in January 2012                         450                               ...
Femalesare greatlyoverrepresentedon PINTEREST.SOURCES: ALEXA, 2012
…is from the U.S.65% of Pinterestsglobal web traffic…                      SOURCES: ALEXA, 2012
Pinterest drives more referral traffic than GooglePlus, LinkedIn and YouTube combined.                    PINTEREST       ...
BOTTOM LINEIt’s time to go social.
BLOGGING
The bottom line is thatblogging is like sex.You can’t fake it. You can’t fake passion.You can’t fake wantingto engage with...
FACTBlogs keep growing—in volume & value.
There are       152,000,000blogs on the Internet.SOURCE: UM, OCTOBER 2010
Blog frequency impacts customer acquisition.  % OF BLOG USERS WHO ACQUIRED A  CUSTOMER THROUGH THEIR BLOG                 ...
The global population of blogreaders keeps growing.60%50%40%30%20%10%0%         2008        2009        2010      2011    ...
81% of                                                          marketers                                                 ...
There are     31% more         bloggers todaythan there were three years ago.                                             ...
Most people read blogsmore than once/day.                                                                46%              ...
Most people read 5-10 blogs.                       38%                                        29%      22%                ...
Nearly 40% of US companies use blogs for marketing purposes.                                       39%“MY COMPANY USES A B...
FACTBlogging can reallymove the needle.
Blog articles influence purchases.DECIDE ON A PRODUCT/SERVICE                                21%             REFINE CHOICE...
Companies that blog have55% morewebsite visitors.                          2250                                           ...
B2C companies that blog generate88% more leadsper month than those who do not.                                            ...
B2B companies that blog generate67% more leadsper month than those who do not.                                            ...
Companies with >51 blogarticles experience a77% lift                                                         23           ...
Blogging frequency has a                            direct & significant                            impact on lead-gen.   ...
FACTBloggers are“morning people.”
Morning is the most populartime to read blogs.                       79%                                      64%         ...
Blog reading peaks around 10AM.# OF VIEWS             SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
Link-sharing among blog readers# OF LINKS SHARED   peaks around 7am.                    SOURCE: HUBSPOT, THE SCIENCE OF BL...
Commenting on blogs# OF COMMENTS   peaks around 8am.                SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
THE BOTTOM LINEBlog early and often.
FACEBOOK
People share, readand generally engage morewith any type of contentwhen it’s surfaced throughfriends and people theyknow a...
FACTFacebook hasa massive & highlyengaged audience.
Facebook is effective for B2C customer acquisition.                                                                       ...
Brands get a46%increase in user engagementwith FACEBOOK TIMELINE. SOURCE: SIMPLY MEASURED, HTTP://BIT.LY/HNJLFR
Brands get a                  65%   increase in interactive content   with FACEBOOK TIMELINE.SOURCE: SIMPLY MEASURED, HTTP...
of consumer        comments on35%     company        Facebook        Pages are        compliments.      SOURCE: AT KEARNEY...
70%of Facebook news consumers followlinks posted by FRIENDS or FAMILY.
The median ratio of FacebookVIEWS : SHARES                                    :                        9:1SOURCE: BUZZFEED...
93% of US adult Internet users are on Facebook.164 Million          152 Million                           SOURCE: BLOGHER,...
1 out of every 7 minutesonline is spent on Facebook.       SOURCE: COMSCORE, DECEMBER 2011
The average Facebook user spends~7 hours/monthon Facebook.7HOURSSOURCES: COMSCORE
Facebook is overtaking Googleand Yahoo in total time spentonline.                                                         ...
Facebook has become the top choicefor social sign-in.                                                   OTHER             ...
Facebook has become the preferred wayof sharing content, second only to email(for now).                                   ...
We’re not just engaging with our friendson Facebook. We’re engaging withbusinesses of all kinds.                          ...
Many internet activities that oncetook place on separate, isolatedvenues are now funneled throughFacebook. These include e...
FACTFacebook has realbusiness value.
Most US B2B marketers agreethat Facebook is an effectivemarketing tool. FACEBOOK                                          ...
More than half of SMBs sayFacebook is beneficial to their business.  DO NOT USE                           VERY     32%    ...
More than 1/3 of marketers sayFacebook is “critical” or“important” to their business.                                 Not ...
The number of marketers who say Facebookis “critical” or “important” to their businesshas increased by 75% in three years....
THE BOTTOM LINEIf you don’t likeFacebook yet, you will
TWITTER
129
FACTVirtually everyone has heardof Twitter. Not everyoneis using it (yet).
Roughly 9% of adult Americans use Twitter.       152 Million                            21 Million                        ...
The average Twitter user has 27 followers.SOURCE: RJMETRICS, JANUARY 2010
25%                   of Twitter accounts                       have no followers.                                        ...
40%of Twitter accountshave neversent a singletweet.SOURCE: RJ METRICS, JANUARY 2010
Only 18% of Twitter userstweet >once/day.   SEVERAL TIMES/DAY                     18%    AT LEAST ONCE/DAY              15...
FACTTwitter users areyoung, smart, affluent, &tech-savvy.
1/3 of monthly Twitter users are 25-34 years old.                                 33%                                     ...
The majority of US Twitterusers are 18-29 years old.AGE 18-29                                           14%AGE 30-45      ...
US Twitter users are more educatedthan the general population.                                                            ...
US Twitter users have higher incomesthan the general population.                                   23%     MONTHLY TWITTER...
US Twitter users tend to be “early adopters.”                                                       TOTAL POPULATION 12+  ...
For Twitter users, Internet > TV.                                                 73%     “THE MEDIUM THAT IS             ...
Twitter users spend a lot of time online.                                                            4:00                 ...
FACTTwitter + Business = $$$
More than 1/2of active Twitter usersfollow companies,brands or products              FOLLOWon social networks.SOURCE: EDIS...
Twitter plays an active rolein purchasing decisions.            LEARN ABOUT                                               ...
79% of US Twitter users are more likely to    recommend brands they follow.                                       NOT SURE...
67% of US Twitter users aremore likely to buy brands they follow.                                    NOT SURE             ...
57% of all companies that usesocial media for business, use Twitter.     DON’T USE      TWITTER        43%                ...
B2B companies are far more likelyto use Twitter than B2C companies.                  75%                                  ...
Twitter drives more customers for B2C.                                                              “YES, WE HAVE         ...
More than 1/3 of marketers say Twitter is“critical” or “important” to their business.            Not Useful               ...
Companies that use Twitteraverage 2x more leads/monththan those that do not.                                              ...
B2C companies with >100 followershave 146% more leads/monththan those with <100.                                          ...
FACTDon’t be a twit.Start tweeting.
MOBILE
There are       271 MILLION       mobile subscribers       in the U.S. alone.SOURCE:,INTERNATIONAL TELECOMMUNICATION UNION...
54% of iOS web traffic is devoted tosearch VS the 36% Internet average.                                    SEARCH THROUGH ...
60% of                                        consumers do                                        product or              ...
1% of emails are                              first opened on                              mobile devices,                ...
FACTOptimize your website &email for mobile.
9 out of 10                                   mobile searches                                   lead to action.OVER HALFle...
90%                                       of text messages                                       are read within          ...
4 BILLION of the6.8 BILLIONpeople on the planet,use a mobile phone.3.5 BILLION ofthem use a toothbrush.SOURCE: 60 SECOND M...
MAKE YOUR MARKETING AWESOMETry HubSpot FREE for 30 days!http://HubSpot.com/free-trial
IF YOU THOUGHT    blog.hubspot.com/                  Twitter.com/hubspotTHAT THIS WAS     Facebook.com/hubspotAWESOME,    ...
Search Engine                     Optimization                     Blogging &                     Social Media            ...
FACTFacebook hasa massive & highlyengaged
Prochain SlideShare
Chargement dans…5
×

FACTFacebook hasa massive & highlyengaged 120 Awesome Marketing Stats, Charts and Graphs

488 951 vues

Publié le

FACTFacebook hasa massive & highlyengaged audience.

Publié dans : Business, Technologie

×