Social selling enables marketers and salespeople to leverage social media to interact directly with their leads and prospects at every stage of their buyer's journey; from attract, to convert, close and delight.
HubSpot and LinkedIn have partnered up to bring you this deck on social selling at all stages of your buyer's journey. We'll show you how to use your online presence to attract the right people and help close them into customers more efficiently.
9. Keep Your Profile Public
There’s no trust in anonymous
“30% of the people whose profile
you view non-anonymously will
view yours back.” - LinkedIn
#SocialSelling
11. Great content is the
best sales tool in
the world.
@TheSalesLion
#SocialSelling
12. “People who consistently share content
get 2-3x the number of unsolicited profile
views.” - LinkedIn
#SocialSelling
13. MARKETING MARY
• Professional marketer (VP, Director, Manager)
• Mid-sized company (25-200 employees)
• Small marketing team (1-5 people)
• BComm (BU), MBA (Babson)
• 42, Married, 2 Kids (10 and 6)
Goals:
• Support sales with collateral and leads
• Manage company communications
• Build awareness
Challenges:
• Too much to do
• Not sure how to get there
• Marketing tool and channel mess
Loves HubSpot because:
•Easy to use tools that make her life easier
•Learn inbound marketing best practices
•Easier reporting to sales and CEO
#SocialSelling
14. Create content that adds
value, solves a pain point, or
just entertains.
You need to create valuable content assets for your buyer personas.
26. #SocialSelling
Find New Prospects
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Become an expert in your niche
Request a warm introduction to
your third degree network
Use your company’s network
27. Monitor Your Prospect’s Social Activity
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Be Yourself
Be Helpful
Provide Value
Tailor your communications
Remember, if you wouldn’t do it offline,
don’t do it online
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29. SEND TO YOUR SALES TEAM
This will help you
close more deals
30. Research before you Call
Look for three types of information:
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Role Specific: What are they
responsible for?
Goal-Specific: What are the targets
they need to hit in their role?
Common Ground: Find some sort of
tie back to you, a colleague,
experience, etc.
#SocialSelling
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