Customer case study about how home improvement and construction company Moonworks used HubSpot and inbound marketing to generate a threefold increase in conversion rates. Moonworks primarily relied on HubSpot's easy-to-use CMS and marketing analytics to create, track, and measure marketing campaigns. Watch the case study video at http://www.hubspot.com/customer-case-studies/bid/10331/Moonworks-Uses-Marketing-Analytics-to-Test-Campaigns-Increase-Conversion-Rates

1. Customer Case Study:
Moonworks Uses Marketing Analytics to Test
Campaigns & Increase Conversion Rates
Moonworks, based in Woonsocket, Rhode Island,
is a construction and renovation company providing
products and services that serve the needs of
home improvement projects. We caught up with
Product Manager Damien Cabral and Marketing Events Manager Rebecca
McKinnon after nearly two years of using HubSpot's software to discuss how the
company has been progressing with inbound marketing.
HubSpot Results Summary:
Increased Organic Traffic & Conversion Rates
• Increased monthly organic search traffic by 385% in the past year
• Generating savings of over $10,800 per month from organic search traffic
• Generated threefold increase in conversion rates
Challenge:
Decline in Traditional Marketing Success & Lack
of Tracking Ability
Before Moonworks signed on with HubSpot, 99% of the company's marketing budget
was focused on traditional, outbound marketing, utilizing yellow page and newspaper
ads, direct mail, and practically every marketing medium on paper. Realizing this type of

2. marketing was costing more and more and generating a declining response rate,
Moonworks made the decision to find an internet marketing solution. "We just had to
make sure that we are where the fish are," said Damien, " and a lot more of the fish now
are online." Moonworks also sought a better way to track its marketing efforts.
Solution:
HubSpot's Integrated & Easy-to-Use CMS &
Marketing Analytics
Damien notes that the biggest benefit of HubSpot and inbound marketing to him is
the ability to come up with an idea for a marketing campaign and implement it in the
very same 8-hour workday, which was not a reality when Moonworks relied on
traditional marketing. Using the HubSpot Content Management System (CMS) and
Landing Pages, Moonworks can generate new campaigns and test campaign
variations quickly and easily.
Moonworks also heavily relies on HubSpot's Marketing Analytics to track all of its
marketing initiatives, depending on the Sources Tool to measure traffic and taking
advantage of tracking URLs to track paid search campaigns. Rebecca loves how
HubSpot's Blog Analytics helps her understand the interests of her readers and uses
it to tailor future blog articles to reach those audiences. The team also uses Link
Grader to monitor inbound links in real-time, and has used it to identify and solve
issues of dissatisfied customers.
While Moonworks hasn't completely stopped using traditional marketing, the
company has found that using HubSpot has helped significantly in leveraging its use
of offline, traditional media.
There's a lot of different tools out there that can
track everything that HubSpot tracks, but
HubSpot pulls it all together.
The average HubSpot customer gets 4.2x more leads after 5 months of active use of
HubSpot. To find out what type of increases in leads a company with your current lead
volume could expect, check out HubSpot’s ROI study at www.hubspot.com/roi.
HubSpot’s integrated marketing software gives you all the tools to implement a
successful online marketing strategy from increasing the top of your funnel through
conversion, sales alignment and analytics. To learn more, check out HubSpot’s free trial
or request a customized demonstration.