PrimePay, a leading payroll services company, used HubSpot to increase its blog following and increase lead conversions.

1. Customer Case Study:
PrimePay Attracts 550 Blog Subscribers in 6 Months
About PrimePay
With more than 30 offices nationwide, PrimePay provides businesses with
payroll and tax filing services.Nancy Mullin, PrimePay's Manager of Marketing
& Interactive Services, recently explained how she uses HubSpot Large to grow
her company’s blog following and lead conversions.
Results:
Doubled Organic Traffic &
Improved Marketing Efficiency
• Attracted over 550 blog subscribers in 6 months
• Reached a 27% conversion rate for landing pages
• Saving ~$6,000 on paid search efficiencies
Challenge:
Inability to Measure Results
of Agency-Delivered SEO
Prior to starting with HubSpot, PrimePay was using an SEO agency for website
optimization and updates. However, this didn’t increase sales or provide Nancy
with the information she needed to measure results and gain actionable
knowledge about her marketing performance.

2. PrimePay Attracts 550 Blog Subscribers in 6 Months
Solution:
Content Creation without a Web Developer
Nancy’s favorite thing about HubSpot is the accessibility and integration of different
content creation tools. She loves the ease with which she can create blog articles,
landing pages, forms and web pages without any help from a web developer or an IT
expert.
Nancy uses HubSpot’s Blogging Platform to develop well-optimized posts that present
her company as an industry resource. “It has helped us promote the PrimePay brand
and portrays us as more than just a payroll service and more like a knowledge or
information partner,” she said.
HubSpot’s Landing Pages have also empowered Nancy to easily create marketing
offers and promos. She ties them to HubSpot’s Lead Nurturing campaigns which allow
her sales team to “automate the process of continuous communication with a targeted
group of prospects.”
It’s helped us promote the
PrimePay brand and portrays us as
more than just a payroll service.
The average HubSpot customer gets 4.2x more leads after 5 months of active
use of HubSpot. To find out what type of increases in leads a company with your
current lead volume could expect, check out HubSpot’s ROI study at
www.hubspot.com/roi.
HubSpot’s integrated marketing software gives you all the tools to implement a
successful online marketing strategy from increasing the top of your funnel
through conversion, sales alignment and analytics. To learn more, check out
HubSpot’s free trial or request a customized demonstration.