This webinar featured HubSpot's CEO Brian Halligan and included information about HubSpot's newest inbound marketing software features, feedback on how customers are using them to drive more leads and sales. We shared some of HubSpot's roadmap and vision.
4. Today’s Agenda
•Remind me, what is inbound marketing?
•Who & What is HubSpot?
•Talk Is Cheap – Demo!
•Customer Reactions to New Features
•Where is the puck headed?
•Q&A
13. HubSpot’s Inbound Marketing System
QUALIFIED TRAFFIC GET FOUND
SEO, Blog, Social Media,
Content Creation
Get Found
CONVERT
Convert Landing Pages, Lead
Nurturing &
Intelligence
ANALYZE
Marketing
SALES Analytics
14. Complete Solution
Social Media Marketing
Blog SEO Analytics IT Expertise
Monitoring Automation
Web
Google Marketing
Wordpress Position Radian6 Eloqua IT Guys
Analytics Sherpa
Gold
28. "“We’ve … sent more than 10,000 emails
to keep leads engaged. This used to be a
manual process … but because HubSpot
is easy to use and integrated with
our lead capture, we’ve made nurturing a
standard, saving time as we improve
on rapid lead follow up.”
Michelle Wickum
Director of Marketing
SteelMaster Buildings
31. "HubSpot's software continues to
pleasantly surprise . . . we found the
email marketing feature to be a quick &
easy solution to reach out to our
leads. It was tied into our existing
leads application & just worked."
Jared Mostoller
Marketer
docSTAR
33. Leads API = Any CRM Integration
(…or your
CRM of choice)
34. “. . . this is going to connect the dots
between marketing and sales efforts.
We’ve implemented the beta API for three
clients using Microsoft Dynamics CRM. It
is working great … and gives visibility
into marketing ROI.”
Daniel Lynton
CEO
Lynton Web Solutions