Random Acts of Marketing Kindness
26 WAYS TO MAKE SOMEONE SMILE TODAY

I hate to break it
to you, but …

MARKETING HAS A lovability PROBLEM.
Car Sales! Less Lovable! Lobbyists! Stockbrokers! Lawyers! Marketers! More Lovable!

These folks are more loved
than we are. Car Sales! Less Lovable! Lobbyists! Stockbrokers! Lawyers! Marketers! More Lovable!

This is something we’d all
love to change.

Things won’t be fixed overnight
…

… but there are lots
of little things we can do each day to make the people we work with smile.

Here are 26 little things
you can do to show your appreciation for the people you work with.

For the people you market
to every day …

Remove all meaningless buzzwords like
utilize and leverage from your marketing vocabulary.

Disable ads on your YouTube
videos.

Disable ads on your YouTube
videos. They probably aren’t making you much money anyway.

Leave your library of lead
gen content completely form-free for 24 hours.

Try out goofy content every
once in a while. Regardless of what industry you’re in, people like to laugh.

And don’t forget to send
your audience a card to let them know they’re loved! Click to download

Now, for your beloved sales
team …

Volunteer to help with their
next sales call.

Set them up with Signals
so they can know when a prospect has opened one of their emails.

Give their latest blog post
submission an extra round of edits so it’s in top-notch shape.

Set them up with a
Twitter account and a list of new prospects to follow.

Set them up with a
Twitter account and a list of new prospects to follow. HubSpot customers can go a step further and set them up with a stream in Social Inbox that’ll alert them when those prospects tweet.

Write an extra blog post
to help them hit their monthly quota, even if you’ve already hit yours.

Give ‘em a shout out
in the next blog post you write based off their ideas.

Let them know you care
by sending a Valentine’s Day card. Click to download

And for your
designers …

Stick to their style guide.

Stick to their style guide.
Seriously.

Cut “make it pop” from
your vocabulary.

Download all the custom fonts
they want you to have.

Stop yourself before inserting that
“little bit of code” into your website if you’re not sure what it will do.

Give them an extra week
of buffer time on your next project together.

Learn how to resize and
crop images.

And don’t forget to ‘em
a card to let them know you love them Send send them a card to let them know they’re appreciated! Click to download

For your friends in IT
…

Figure out how to locate
your browser and software versions to help troubleshoot.

Clear your cookies before asking
IT for help.

Learn how to use the
fax: how to send documents, how to receive them, and how to change the toner.

Know the difference between refreshing
and hard refreshing a web page.

Test incognito windows before reporting
a problem to make sure your cookies aren’t the culprit.

Turn it off. Then turn
it on again.

And don’t forget to ‘em
a card to let them know you love them Send send them a card to say thanks for their hard work! Click to download

Last, but certainly not least,
are things you can do for your fellow marketers …

@ Tweeting a blog post?
Include the author’s Twitter handle.

Remove incorrect UTM parameters before
you share a link with your friends, family, or coworkers.

Send the community manager a
tweet of encouragement after their company has a social media crisis.

Forward on a piece of
content to your boss that you think they’ll like.

And don’t forget to send
everyone a card to let them know they’re appreciated! Click to download

Remember: None of these things
will take up too much of your time …

… but they can go
a long way to brightening other people’s days.

… but they can go
a long way to brightening other people’s days. And that’s worth something, right?

If we all can pitch
in and give back, we’ll have a fighting chance to become a more lovable profession.