2. Inbound Marketing Summit
• September 8, 2008
• Cambridge, MA
• David Meerman Scott
• Lots more…
“If you liked the webinar,
you’ll LOVE the Inbound
Marketing Summit”
3. Agenda
• What is SEO? Why is it important?
• SEO Basics
• Keywords
• On Page SEO
• Off Page SEO
• Measuring Results
• DIY vs DIFM