Check out these webinar slides to learn about how to create more impactful reports in less time. Learn about why reporting can be a challenge, which reports don't tell you the whole truth, which metrics to start tracking and which are a waste of time.
17. " Don’t: Report on of every
little metric
" Don’t: Waste your time
building reports no one will
read
Do’s and Don’ts Of Marketing Reporting
" Do: Set daily, weekly and
monthly metrics
" Do: Automate marketing
reports and share them the
entire team
18. “Creating too many reports
is the most time consuming
way to measure nothing.”
27. " The data itself isn’t clean or is double counted
" You don’t understand how the metric is actually measured
" The marketer doesn’t look at the full funnel
" The metric is meaningless
" One-size fits all metrics are used
Data Lies When….
28. Steps For Identifying Dirty Data
1 Understand how the data in your marketing
software is populated
2 Spot check records/fields
3 Looks of historical data that has shifted
4 Be aware of outliers not tied to campaigns
37. How does a marketer
do all of this with out
making reporting his or
her full-time job?
38.
39. GET A PERSONALIZED DEMO
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Notes de l'éditeur
This is the inbound methodology. And what it shows is that the world of inbound is comprised of 4 very important sections – or actions– businesses must take. These sections are Attract, Convert, Close, and Delight. We want to attract strangers to our site to get visitors. Increase the traffic to our site.
Once we have those visitors on our site, we want to convert them into leads, then close those leads into customers. Once we have those customers, we want to delight them into promoters. The whole cycle starts all over again when promoters talk to their networks – strangers -- and spread the word about our products and services.