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Social Fresh Tampa: Sharing Content on Facebook

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Presentation from Social Fresh Tampa on sharing content on Facebook.

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Social Fresh Tampa: Sharing Content on Facebook

  1. 1. Tactical FacebookSocial Fresh Tampa Ellie Mirman Inbound Marketing Manager HubSpot Twitter: @ellieeille
  2. 2. Use
  3. 3. Warning Results vary by business and industry But, you don’t need an extraordinary number of likes to see results
  4. 4. B2C is Ahead of B2B Average Facebook Page Likes by Business Target Market 700 600 Facebook Likes 500 400 300 200 100 0 B2B B2C
  5. 5. Sharing Content on Facebook
  6. 6. Why Share Content? • Social Proof vs. • Visibility • Virality Jane Joe
  7. 7. Who Shares Content? • You • Your Fans • Your Readers
  8. 8. What Should I Post?Questions or announcements Video interviews Blog posts (your own & other relevant articles) & Landing pages for education-based offers (webinars, ebooks, etc.)
  9. 9. Getting Your Content Seen
  10. 10. Why “News Feed Optimization”? Only 1 in 500 updates make it to the news feed**According to Facebook consultants BrandGlue
  11. 11. Facebook’s Algorithm: EdgeRankSource: Teach to Fish Digital Blog
  12. 12. 21 Tips to Get Your Content Seen
  13. 13. Post a Variety of Content …to bring in a variety of users (increase affinity score)
  14. 14. Sex Sells and Facebookers Love Facebook
  15. 15. Facebook content does well. Really.
  16. 16. Respond to Comments …and request feedback to increase number of interactions (increase weight score)
  17. 17. Experiment with Targeting
  18. 18. Post Content Regularly …but not too frequently to allow for interactions (increase recency score)
  19. 19. Posting Every Other Day is Best
  20. 20. Post Outside of Work Hours
  21. 21. OptimizingTypes of Content
  22. 22. Blog Articles
  23. 23. Include an Image VS.
  24. 24. Don’t Miss the Meta Description
  25. 25. Encourage Likes & Shares
  26. 26. Offers
  27. 27. Ask a Question Question Offer
  28. 28. Encourage Likes & Shares
  29. 29. Integrate Landing Page in Facebook
  30. 30. Video
  31. 31. Post Video Links Directly
  32. 32. Include Links in the Description
  33. 33. Images
  34. 34. For Copyright or Analytics • Use Flickr with Facebook
  35. 35. For More Interactions & Viral Effect • Post images directly to Facebook
  36. 36. StatusUpdates
  37. 37. Keep it Simple
  38. 38. Ask Questions and Respond
  39. 39. Measure What Works
  40. 40. Encourage User-Generated Contenthttp://www.facebook.com/gemvara
  41. 41. Encourage User-Generated Contenthttp://www.facebook.com/#!/AllThingsJeep
  42. 42. Resources
  43. 43. HubSpot’s Facebook Marketing Hub
  44. 44. Blogs on Facebook Marketing • Blog.HubSpot.com • InsideFacebook.com • AllFacebook.com
  45. 45. Facebook Marketing Pagehttp://www.facebook.com/#!/marketing
  46. 46. Presentation Slides & Resources HubSpot.com/Social-Fresh-Tampa
  47. 47. Tactical FacebookSocial Fresh Tampa Ellie Mirman Inbound Marketing Manager HubSpot Twitter: @ellieeille

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