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Google has Dumped You.
But Social is Ready to be Loved.
1  Slides and recording will be available afterwards
2  Join the conversation on Twitter #SMMWebinar
3  If you have questi...
PRESENTERS
#SMMWebinar
Cheri Percy
Content and Community
Manager at Distilled.
@Distilled
Simon Penson
Founder of Zazzle M...
1  Building Your Brand on Social
2  Identifying the Best Social Channels for You
3  Tracking Your Social Media Efforts
4  P...
#SMMWebinar
We can’t put all our eggs in Google’s basket
BUILDING YOUR BRAND
ON SOCIAL.1
#SMMWebinar
	
  
You’ve been given the keys to the corporate social
accounts; now what?
My first day at Distilled
#SMMWebinar
My background is in music
#SMMWebinar
Conversation, not Broadcast
#SMMWebinar
Google	
  Has	
  Dumped	
  You;	
  	
  
But	
  Social	
  Is	
  Ready	
  To	
  Be	
  Loved	
  
Starting the Conversation
#S...
Don’t just share your own content
#SMMWebinar
Showing the Love
#SMMWebinar
And Not Just Online …
#SMMWebinar
Track your associated hashtags
#SMMWebinar
USING FAVOURITES AS
ONLINE TESTIMONIALS.
#SMMWebinar
	
  
Bookmark for Later
#SMMWebinar
Embed them into your site
#SMMWebinar
Google	
  Has	
  Dumped	
  You;	
  	
  
But	
  Social	
  Is	
  Ready	
  To	
  Be	
  Loved	
  
Get Organised
#SMMWebinar
ALIGN YOUR SOCIAL
MEDIA WITH YOUR
CONTENT.
#SMMWebinar
	
  
Use a Project Management System
#SMMWebinar
Filter by ‘not complete’
#SMMWebinar
Add a Project Brief
#SMMWebinar
IDENTIFY THE BEST
SOCIAL CHANNELS FOR
YOU.
#SMMWebinar
	
  
MTV’s #NeedToKnow
#SMMWebinar
Lowes #FixInSix
#SMMWebinar
TRACKING YOUR SOCIAL
MEDIA EFFORTS.
#SMMWebinar
	
  
Use Google Tag Manager
#SMMWebinar
Add your source
#SMMWebinar
Add your medium
#SMMWebinar
Name your campaign
#SMMWebinar
Identifying social traffic
#SMMWebinar
Google	
  Has	
  Dumped	
  You;	
  	
  
But	
  Social	
  Is	
  Ready	
  To	
  Be	
  Loved	
  
Making over your ‘social’ to...
Google	
  Has	
  Dumped	
  You;	
  	
  
But	
  Social	
  Is	
  Ready	
  To	
  Be	
  Loved	
  
Media monitoring made simple...
Google	
  Has	
  Dumped	
  You;	
  	
  
But	
  Social	
  Is	
  Ready	
  To	
  Be	
  Loved	
  
Topsy
#SMMWebinar
Google	
  Has	
  Dumped	
  You;	
  	
  
But	
  Social	
  Is	
  Ready	
  To	
  Be	
  Loved	
  
Identifying thought leaders ...
4. PAID SOCIAL – FINDING
YOUR AUDIENCE.
#SMMWebinar
	
  
IT ALL STARTS
WITH
AUDIENCE
#SMMWebinar
KNOWWHOYOU’RETALKINGTO
#SMMWebinar
Findoutlikethis…
Facebook Power Editor #SMMWebinar
Usethisformula.
#SMMWebinar
Youendupwiththis.
#SMMWebinar
Youcanevendoitwithage…
AndBrands #SMMWebinar
#SMMWebinar
Read	
  more	
  on	
  the	
  HubSpot	
  blog	
  (link	
  will	
  be	
  posted	
  out	
  in	
  the	
  Slides	
 ...
CREATE
PERSONAS	
  
	
   #SMMWebinar
#SMMWebinar
SETTING UP
THE
CAMPAIGN
#SMMWebinar
#SMMWebinar
Facebook Options
#SMMWebinar
FacebookAdPlacement
Domain Ads – Pushing traffic ‘offsite’ – best for ROI.
RHC (Right Hand Column)
A lot more impressions but...
22x ROI than the rest of Facebook. #SMMWebinar
FacebookAdPlacements
NEWS	
  FEED	
  
Age and Location: Break it down. Key component of your test
strategy. Same is true of location.
Mobile: Mobile newsfeed fo...
Images: To comply with Facebook policies and catch user’s
attention, be sure to include less than 20% text in your photos....
TWITTER OPTIONS
#SMMWebinar
#SMMWebinar
Twitter Ad Formats
Keywords - simple but often targeting is a little loose
Television – treated as a broadcast advertising opportunity
Intere...
• Users’ web browsing behavior.
• Email addresses and other CRM data.
• Lists of Twitter IDs.
Allows you to target based o...
•  AD	
  FORMATS	
  
•  PLACEMENTS	
  
•  TARGETING	
  
•  CREATIVE	
  
#SMMWebinar
It’s all about the …
MEASURING
ROI.
QUESTIONS?
THANK YOU.
#SMMWebinar
Cheri Percy
Content and Community Manager at
Distilled.
cheri.percy@distilled.co.uk
@Distilled
Simo...
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