Images: To comply with Facebook policies and catch user’s
attention, be sure to include less than 20% text in your photos.
Images featuring bright colors or people/emotion perform best.
Headline: Show our targeted demographic that we are speaking
directly to them. We can ask relevant questions or make
statements that our target demographic will respond to. We can
also use it to voice relevant, beneﬁcial selling points.
Body Copy: Include a strong CTA (Call To Action) or next step
e.g. click here, register here and so on.