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The ABCs 

of Inbound Marketing."
#Inbound101!
2 Experts, 2 Opinions: !
Aaron Ross
Author of Predictable
Revenue
@motoceo
Mark Roberge
VP Sales & Services a...
#Inbound101!
Housekeeping notes:!
!
!
1. The recording and slides will be available
shortly after the webinar!
!
2. Intera...
Who This Is For:!
!
!
1. Anyone who is doing “inbound” marketing, but
not getting results!
!
2. Newbies
View the full webinar here:!
!
!
#Inbound101!
WHAT IS INBOUND
MARKETING?
The Marketing Playbook is BROKEN!
#Inbound101!
..
The Marketing Playbook is BROKEN!
#Inbound101!
#Inbound101!
#Inbound101!
Inbound Marketing Methodology!
#Inbound101!
Opinion 1:"
Aaron Ross!
#Inbound101!
!
Just do something -
it’s okay !
to start small! !
#Inbound101!
A proven, SIMPLE way to ensure you:!
!
1.  Clarify your messaging!
2.  Build your audience!
3.  Generate lead...
#Inbound101!
STEP 1:
PICK A DATE!
#Inbound101!
…And Host a Live Event! !
#Inbound101!
Why Live Events?!
#Inbound101!
SET YOUR
EVENT GOALS	
  
•  Branding!
•  Lead Generation!
•  Customers!
#Inbound101!
#Inbound101!
STEP 2:	
  
TELL PEOPLE ABOUT!
YOUR EVENT!
#Inbound101!
Create Your Event Page!
#Inbound101!
Choose Promotional Channels
#Inbound101!#inbound101	
  
It Doesn’t Matter How – Just Tell People	
  
#Inbound101!
STEP 3:
HOLD THE EVENT !
(NO EXCUSES)!
#Inbound101!
Don’t Chicken Out!
#Inbound101!
Tell Your Audience
What to Do Next!
#Inbound101!
Remember, You Will:!
!
1.  Clarify your messaging!
2.  Build your audience!
3.  Generate leads & revenue!
4. ...
#Inbound101!
Opinion 2:"
Mark Roberge!
#Inbound101!
Create a Content
Machine !
#Inbound101!
GET THE MOST OUT OF
YOUR CONTENT!
#Inbound101!
Create Your Content Engine !
#Inbound101!
Create Your Content Calendar!
1!
Ebook w/ LP / Month!
#Inbound101!
4!
Blog Posts / Month!
1!
Ebook w/ LP / Month!
Create Your Content Calendar"
#Inbound101!
4!
Blog Posts / Month!
FB Posts / Month!
8!
1!
Ebook w/ LP / Month!
Create Your Content Calendar"
#Inbound101!
4
Blog Posts / Month	
  
FB Posts / Month	
  
8
Tweets / month	
  
16
1
Ebook w/ LP / Month
Create Your Conte...
#Inbound101!
Example 1:

Repurpose webinar content into blog posts
and tweets.!
#Inbound101!
Example 2:

Repurpose survey results into blog posts
and tweets.!
#Inbound101!
PART 3:
DO IT AGAIN…BUT
BETTER!
#Inbound101!#Inbound101!
Learn From Your Results!
#Inbound101!
Find Out What Hit the Mark 

And What May Have 

Fallen Short!
#Inbound101!
#Inbound101!
Where Are Your Leads Coming From?!
#Inbound101!
TIPS & TRICKS!
#Inbound101!#Inbound101!
Don’t Plan. Do.!
#Inbound101!
It’s Your Event !
You Can Change it if You Want to !
#Inbound101!
Answer FAQs for Easy to Write Content!
#Inbound101!
www.PredictableRevenue.com/inbound"
JOIN	
  US	
  AUGUST	
  19-­‐22,	
  
2013	
  FOR	
  THE	
  LARGEST	
  
GATHERING	
  OF	
  INBOUND	
  
MARKETERS	
  
	
  
	...
THANK	
  	
  
YOU!	
  
Q+A	
  
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#Inbound101! Create Your Content Engine The ABCs of Inbound Marketing

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#Inbound101!
Create Your Content Engine !

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