New Media Content Model
What organizations are using this model?
Here are two of many.
Contently, a marketplace where brands meet journalists, has a
successful website called Strategist that features analysis,
video interviews, and in-depth stories about content marketing.
Freelancer—a sister site—offers tips to help entrepreneurial
writers market themselves.
The energy drink market leader publishes its own print
magazine, The Red Bulletin. While the publication is clearly
tied to the brand, it's far more than a simple marketing tool.
The Bulletin's revenue streams works just like most consumer
periodicals, with subscription, newsstand, and ad sales.