The Aggregation Model
Pure news-aggregates include Google News and The Drudge Report.
These outlets drive traffic to the sites housing the original stories
they distribute. The Huffington Post and The Daily Beast have roots
in aggregation, though they also now include original content.
Corporations using aggregation include:
GE, T-Mobile, United, and Viacom
all work with RebelMouse, a
social-aggregation platform founded
by former HuffPo CTO Paul Berry that
allows brands to aggregate their
social content—blogs, Tweet,
Instagram photos—into frontpage