The Aggregation Model
The Aggregation Model is right for your
organization if ...
You can identify content relevant to your industry
and audience that isn't already widely circulated.
You can add value to existing content, either
through additional analysis or tasteful curation.
Audiences should come to you first rather than
seeking out the original source.
You can package aggregated content in such a way
that it produces real engagement, such as social
media comments or retweets.